TIAC In ACTION – October 25, 2022

Back on the Hill Days 2022 – Ottawa

Last week, the Tourism Industry Association of Canada (TIAC) held its first in-person Hill Days advocacy campaign in two years. TIAC held more than 50 meetings over three days between the association, its members, parliamentarians, and other federal officials. The aim of Hill Days 2022 was, as always, to voice the industry’s key priorities and recommendations for government action. 

As part of this year’s campaign, TIAC held an evening reception at the historic Wellington Building in downtown Ottawa, attended by more than 100 TIAC Members and government representatives. Thank you to everyone who participated in this year’s event - tourism counts!

TIAC ADVOCACY UPDATE

Standing Committee on International Trade

Earlier this month, Beth Potter, TIAC President and CEO, appeared before the House of Commons Standing Committee on International Trade to discuss the implications that the ArriveCAN app has had on the Canadian visitor economy.

She welcomed the government’s decision to remove the last of the remaining pandemic-related entry restrictions and the lifting of the mandatory masking requirement and reiterated her support of the move to recast the app as a voluntary tool to streamline customs processes.

Watch below (scroll to 11:20).

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Standing Committee on Finance

Beth also appeared before the House of Commons Standing Committee on Finance on pre-budget consultations in advance of the upcoming federal budget.

Beth reiterated the barriers tourism businesses are continuing to face; touching on supply chain disruptions, the labour shortage, rising interest rates and inflation.

Watch below (scroll to to 16:49).

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Have you Read TIAC’s Federal Tourism Growth Strategy Submission?

In a recent submission to the Minister of Tourism and Associate Minister of Finance, Randy Boissonnault, TIAC outlined key priorities to help tourism rebuild from the pandemic and position it for growth. In it, TIAC recommends several key goals to be achieved by 2030, related to tourism spending, dispersion, workforce, international overnight visitors, and our global competitive position.

In it, the organization identifies four key pillars or action:

Attract and Retain a Sustainable Tourism Workforce,
Improve Access for Visitors to and Within Canada,
Develop and Promote Tourism Assets, and
Build a Regenerative and Inclusive Tourism Industry.

TIAC IN THE NEWS

We have a fleeting moment to completely reimagine the tourism economy. Our industry is facing many challenges, and the time for incrementalism is over. There is a strong business case for change... get set for Tourism Congress (Nov. 22 & 23, 2022) at the Westin Ottawa next month! Just announced is the keynote speaker: RODNEY PAYNE, CEO at Destination Think. He’ll be outlining opportunities and key questions the industry must address as we reimagine tourism. Haven’t registered yet? Do so today!

TIAC IN THE MEDIA

Watch TIAC President and CEO Beth Potter's latest interviews

TIAC's 1st In-Person "Hill Days" Advocacy Campaign In Two Years Urges Ottawa To Support Industry Recovery

TIAC holds first in-person Hill Days tourism advocacy campaign in two years

TIAC Launches First In-Person Hill Days Advocacy Campaign in Two Years

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