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April 6 | Issue


Message from the President & CEO

Allow me to share with you some of the latest developments in the federal budget for 2023, which includes news for the Canadian tourism industry.  

The government has confirmed that it will present a new Federal Tourism Growth Strategy to chart a course for growth, investment, and stability in Canada’s tourism sector, although we do not have a clear indication of when this will occur.

One of the most significant investments in the budget (...)

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Budget 2023 

Last week’s Federal Budget announced the first building blocks of the government’s new Federal Tourism Growth Strategy. 

Budget 2023 also confirmed the federal government will present a new Federal Tourism Growth Strategy to chart a course for growth, investment and stability in Canada’s tourism sector. 

Specifically, the Budget announced the following investments: 

  • $108 million over 3 years, starting in 2023-24, to the Regional Development Agencies to support communities, small businesses and non-profit organizations in developing local projects and events. 

  • $50 million over 3 years, starting in 2023-24, to Destination Canada to attract major international conventions, conferences and events to Canada. 

There are several other measures included in Budget 2023 that impact our sector and our members. We will assess the implications of these announcements as soon as possible.  

For more information on announcements related to tourism, see here.  

Learn More

Tourism Week 2023

Get set for this year’s week-long celebration of tourism in Canada! Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses and employees – from coast-to-coast-to-coast.

This year’s event will take place April 24-30, 2023. After three challenging years for tourism, the upcoming spring/summer travel season will be the first without pandemic-related border restrictions.

There’s no better time to celebrate the industry than this year - that’s why this year’s theme is CANADA: Powered by Tourism

Get Involved


New Immigration Pathway Announcement

On March 27, the Honourable Sean Fraser, Minister of Immigration, Refugees and Citizenship (IRCC) announced a new Canada Immigration pathway under the Economic Mobility Pathways Pilot (EMPP) to help employers hire skilled refugees and other displaced individuals. 

The EMPP pairs skilled refugees and other qualified displaced individuals with Canadian employers who need to overcome labour shortages in key occupations. This allows Canada to welcome vulnerable people, while giving Canadian employers access to an untapped talent pool from which they can attract and retain employees with the skills they need to help grow our economy. 

The Government of Canada is expanding the EMPP by creating a new federal pathway. The new pathway, which will complement existing EMPP pathways, will open this summer.

More Information

Temporary Foreign Worker Program (TFWP) Announcement

On March 27, the Honourable Carla Qualtrough, Minister of Employment, Workforce Development and Disability Inclusion, announced the extension of measures that were implemented last year, in April 2022, as part of the TFWP Workforce Solutions Road Map. 

As noted in the announcement, effective April 3, 2023, the following TFWP measures will be extended until October 30, 2023: 

  1. permitting employers in seven sectors (including Accommodation and Food Services) with demonstrated labour shortages to hire up to 30 percent of their workforce through the TFW Program, for low-wage positions; 
  2. maintaining the validity period of Labour Market Impact Assessments (LMIA) at 18 months; and, 
  3. maintaining the maximum duration of employment for low-wage positions for a period up to two years. 

The Road Map measures are intended to help employers address current labour shortages across many sectors and occupations, create greater stability in the economy and build a stronger Canadian workforce for today and tomorrow. 


Member Event!

TIAC Members (excluding Associate Members) are invited to attend a special Tourism Week evening reception to kick off celebrations, which will take place in Ottawa on Monday, April 24, from 6 p.m. to 8 p.m. at the Shaw Centre (located at 55 Colonel By Drive, Ottawa, Ontario, Canada, K1N 9J2). 


In addition to TIAC Members, guests will include all Members of Parliament, Senators and senior staff from all federal departments that play a role in tourism and travel. 


Please register your attendance at the reception here. But hurry, space is limited! RSVP by April 10, 2023 

Register Today

TIAC Tourism Town Halls

Team TIAC and our partners continue to meet with tourism businesses and stakeholders across Canada as part of its 2023 series of Tourism Town Halls, launched earlier this year.  


Open to all, the Town Halls are a forum for the industry to meet with TIAC representatives and partners to discuss, debate and have a dialogue on the industry's most pressing issues.  

In addition to a session in Northwest Territories, the team will be in Nova Scotia and New Brunswick this month. The final two stops take place in early May in Alberta and Montreal.  


Registration is FREE and includes best-practice sessions and a complimentary lunch! Click here to register. 


To view recordings of Town Hall sessions, click here

Register Today


TIAC was fortunate to receive Tourism Relief Funding through the Government of Canada to launch a new platform called READI. A multifaceted program aimed to help the industry recover to pre-pandemic levels and to grow once again, businesses must rethink their strategies and how best to navigate a post-pandemic world.

As the national voice and champion of the industry, TIAC is fully engaged in rebuilding our industry to its fullest potential, and we see the READI platform as a guide the industry through the turbulence of the coming months and years and equip businesses with the tools and resources they need to innovate for a sustainable future and long-term economic growth.     


Several projects are nested in the READI platform, including a Sustainable Program, which is active right now and offers FREE workshops, one-on-one coaching, and certification support. Click here to learn about these opportunities and to register. 


In the coming months, we will roll out details on the other projects, including: 


  • Digital Readiness 
  • Export Readiness 
  • Sustainable and Regenerative Experience website  
  • Investors Forum 
  • National Tourism Virtual Job Fair 
  • Real-time Dynamic Insights Dashboard 
Learn More

Hello to New and Renewed TIAC Members

The Tourism Industry Association of Canada (TIAC) is delighted to welcome our newest members who joined us in March:

Auberge Saint-Antoine 

Authentic Seacoast Company Ltd. 

Fort McMurray Wood Buffalo Economic Development 

Indigenous Tourism Association of NB 

Le Bunker de la Science 

Northern Lights Resort & SPA 

Palapa Tours International Corp. 

Rainmaker Global Market Access 

Rock+Water Stan Cook Travel 

Target Marketing & Communications Inc. 

The Great George Hotel 

Remai Modern 

Coastal Inn Moncton-Dieppe 

Destination Southeast 

First Nations Storytellers 

Magnetic Hill winery 

Tourism Cafe Canada 

Thank you to the TIAC Members who have renewed and continue to support our advocacy efforts. Our success depends on you! TIAC is the Champion of Canada’s Tourism Industry with a 90-year track record of creating positive change and growth opportunities and driving success for our members. 

To learn more about what TIAC does and the benefits of membership, contact Jennifer Taylor, VP Business Development & Member Relations at [email protected] or Julie Gauvreau, Manager, Member Services at [email protected].

Not a member? Become one!



Events At-a-Glance

Tourism Town Halls: 

  • April 17: Nova Scotia
  • April 19: New Brunswick
  • May 2: Alberta 
  • May 5: Quebec 

TIAC Events:

  • April 24 – 30: Tourism Week in Canada  
  • May 30-June 2: Rendez-vous Canada 2023, Quebec City 
  • Nov. 21-22: Tourism Congress, Ottawa 
  • Nov. 22: Canadian Tourism Awards, Ottawa 

Save the Date!

TIAC's Tourism Congress to take place November 21-23, 2023

The 2023 Edition of the Tourism Industry Association of Canada's Tourism Congress will take place at the Westin Ottawa on November 21 and 22. 

The Tourism Industry Association of Canada's (TIAC) annual Tourism Congress brings together industry leaders and peers from across the country. 

TIAC's Tourism Congress includes innovative programming with motivational speakers and expert panelists and a balance of networking and gathering opportunities. 

The two-day event concludes with an evening of celebration at TIAC's Canadian Tourism Awards. 

Stay tuned for more information! 

2023 Canadian Tourism Awards (CTA) Nominations Now Open

TIAC is thrilled to announce that award submissions for the 2023 Canadian Tourism Awards are now open! 

Nominate a person, place or organization that is truly one of Canada’s best, offering travellers superior experiences, authentically showcasing the very best of Canada. These coveted awards are highly competitive and have showcased the best-of-the-best in the Canadian tourism industry. 

Any Canadian tourism-related product, business, association, initiative, or service that occurred from January 1, 2022 to December 31, 2022 is eligible.  

This year the Canadian Tourism Awards feature (...)

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Rendezvous Canada

Canada’s signature tourism marketplace, Rendezvous Canada, is back in-person May 30 - June 2 in Québec City. This seller-seated exhibition features focused engagement around the best of Canada’s tourism experiences. Co-produced by Destination Canada and the TIAC, RVC creates an exciting opportunity to meet international buyers and to showcase the meaningful travel experiences from coast-to-coast-to-coast.  

More Information

Hot Button Issues

What is Waste Diversion?

Contributed by GreenStep Solutions

Here at the GreenStep Solutions, Inc. headquarters in Kelowna, British Columbia, waste generated by local businesses can be diverted from the landfill in multiple ways: by being recycled at a regulated recycling facility,...

... recycled through a mail-in/drop-off service (such as TerraCycle), composted on-site (at least with more ease in warmer months), or composted through one of a few different local compost pick-up service companies. Still in BC, the Regional District of Central Okanagan has put together a list of tips and tricks to help businesses manage and divert their waste - all without ever using the term “waste diversion", too!

What about businesses that are located throughout Canada? What should you and your employees know about waste diversion and how to get this process of reducing and diverting waste streams started in your organization? (...)

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Make Safe: Protect Your Workplace from Violence and Harassment

Contributed by Tourism HR Canada

One of the more troubling stats in our country is that just under half (47%) of workers in Canada have either witnessed or experienced inappropriate sexualized or discriminatory behaviour in a work-related setting in the previous year. ().

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