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August 16 | Issue


TIAC Submits Recommendations for Federal Tourism Growth Strategy

Last week, TIAC submitted its recommendations to the Government of Canada for their new Federal Tourism Growth Strategy. In it, we identified four key pillars that should underpin the new strategy to ensure that the industry achieves its key goals by 2030:

i) Attract and Retain a Sustainable Tourism Workforce,

ii) Improve Access for Visitors to and Within Canada,

iii) Develop and Promote Tourism Assets, and

iv) Build a Regenerative and Inclusive Tourism Industry.

If you have any questions, contact Madison Simmons, Director, Government Affairs: msimmons@tiac-aitc.ca.

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President's Message

Summer may be winding down but at the Tourism Industry Association of Canada (TIAC), we remain as busy as ever.

Like you, we’ve been hard at work building forward; expanding our team, strategizing for the fall, and - most importantly - lobbying strongly for the interests of the businesses we represent.

Working in collaboration with national and regional tourism organizations and with input from TIAC members across the country, we proudly (…).

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TIAC Teams Up with Destinations International

TIAC has entered a new partnership with the leader in professional development for destination management organizations, Destinations International (DI). The agreement will enable both respective organizations to work together to ensure that their members are as successful as they can be. “We look forward to the greater collaboration on our strategies and activities that will ultimately drive job growth, economic impact, community sustainability, and the prosperity of all our members,” says Beth Potter, President & CEO, TIAC.

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Extra, Extra,

Read all About It

Attention TIAC members: share your successes and keep your peers informed in this newsletter right here! Members are invited to submit an article to TIAC Talk on what they want the industry to know.

With a subscriber base of more than 8000 readers across the country, get your news out to the trade fast and effectively. It’s just one of the many benefits of your TIAC Membership.

Hiring this summer? You can even post your employment opportunities on TIAC’s Job Board! Simply email Mary Wimmer, Director of Communications & Media Relations at mwimmer@tiac-aitc.ca

Submit Article

Robin Tauck in Conversation with Beth Potter

TIAC’s Beth Potter, President & CEO, was featured recently on Robin Tauck’s “In Conversation” series where she discussed the future of travel and how the industry will “build forward better” as the recovery continues.

The Tauck family have played a critical part in pioneering global tourism for almost a century and Tauck Inc. is now a fourth-generation global travel company offering luxury land, small ship cruising, river boating, event, and safari travel.

Tune into the webisode below! 

Watch Now

Staff Announcements

TIAC is welcoming two new members to its team, Orie Berlasso and Minto Schneider.

An accomplished leader with two decades of project management experience, focused on event strategy, marketing, business development and stakeholder engagement. Orie has joined the team as Vice President, Events & Engagement.

Minto has joined the Government Affairs team with more than 30 years of experience in tourism, most recently as CEO of Explore Waterloo Region. She is also currently serving on the board of Meetings Mean Business Canada.

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We’re Hiring Events Professionals

Did you know that TIAC is expanding its team? That’s right, we’ve added several key positions to our Events team. Come join the dedicated professionals representing the interests of tourism businesses across Canada!

We’re an inclusive and rewarding environment offering engaging work, generous benefits, and a collaborative culture.

Check out these opportunities, and more.

Apply Now

ITAC Launches New Accreditation Program

The Indigenous Tourism Association of Canada (ITAC) is announcing the launch of its new accreditation program.

Intended to recognize authentic Indigenous-owned tourism operations that meet a standard of excellence, successfully accredited businesses will be recognized in one of three categories of market-readiness (business, visitor or export-ready) and will be eligible to promote themselves as an “Original Original” through a licencing agreement with ITAC.

With the Original Original mark of excellence, they’ll not only be able to showcase their authenticity and quality, but also gain access to specific ITAC marketing and development initiatives.

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Save the Date – Tourism Congress 2022 

Join your colleagues in the industry, government officials, expert insiders, and your friends at TIAC at our annual Tourism Congress 2022! The annual event is set to take place once again Nov. 22-23, 2022, at the Westin Ottawa. Each year, Tourism Congress hosts more than 400 delegates from across the industry, including key decision-makers from both the private and public sectors. This year’s theme is: Reimagining Tourism. Early bird registration will soon open – save the date!

2022 Canadian Tourism Awards 2022

Nominations are still open for the Canadian Tourism Awards (CTAs) 2022. The CTAs are presented annually by TIAC to recognize success, leadership, and innovation in Canadian tourism and have become the standard of excellence for businesses and organizations in the industry. The awards ceremony will take place this year on Nov. 23 during TIAC’s annual Tourism Congress at the Westin Ottawa. Check out the nine categories and give someone you know the recognition they deserve!

Nominate Now

Tourism Congress & Canadian Tourism Awards Sponsorship Program

Are you looking for impact and the greatest return on investment? 

Want to profile your business, create connections and build your brand?

Check out the 2022 Tourism Congress and Canadian Tourism Awards sponsorship program.

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Top 30 Under 30 Tourism Achiever Awards

Know a young person in tourism who should be recognized for their hard work? Nominate them today to receive a Top 30 Under 30 Tourism Achiever Award, presented by TIAC. These awards recognize the dedication and professionalism of 30 individuals, 30 years of age or younger. Recipients will receive a certificate of achievement during the Air Canada Luncheon at Tourism Congress 2022.

Nominate Now

Excellence in Canadian Travel Media

Canada's largest gathering of Canadian Travel Media came together recently in Yarmouth, Nova Scotia to celebrate excellence within their industry as part of their annual conference. The Travel Media Association of Canada (TMAC) announced 71 winners across 16 categories within print, digital and emerging media channels. Find out who the distinguished winners were and read their winning submissions below!

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TIAC’s is a not-for-profit organization working to ensure your survival and successful full recovery. Support TIAC by becoming a member and ensuring we can continue this critical work.

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TIAC is delighted to welcome our newest members who joined in July 2022:

Thank you to the members who renewed throughout the month and continue their support of our advocacy efforts. Our success depends on you! To learn more about what TIAC does and the benefits of your membership, contact Jennifer Taylor, VP Business Development & Member Relations at jtaylor@tiac-aitc.ca or Julie Julie Gauvreau, Manager, Member Services at jgauvreau@tiac-aitc.ca. Not a member? Become one!

Submit a Pic

We Want to See You!

It’s been a busy summer for tourism businesses. TIAC wants to see you in action! Send in a few of your favourite pics and we’ll showcase your photos on our website, social media, and in this newsletter. 

Submit your pics* by email to Marja Monteiro, Content Creator & Graphic Designer, at mmonteiro@tiac-aitc.caor share images to social media with the hashtag #TourismAtWork and be sure to tag us in.

*By submitting a photo, you are granting the Tourism Industry Association of Canada (TIAC) the exclusive right to use it in its marketing and promotional materials, without limitations or reservations, in perpetuity; and you understand that you will not be paid for use of the photo.

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