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March 1 | Issue


TIAC Hill Days Wraps Up

Earlier this month, TIAC met with parliamentarians during its annual Hill Days advocacy initiative to raise awareness of the issues faced by the tourism industry and champion policies to rebuild the travel economy. 

In 50 meetings over three days, TIAC spoke to MPs, senators, and other officials to outline its goal of building back the pre-pandemic $105 billion industry by 2025. To reach this goal, TIAC identified several priority areas, outlined here

On the first day of meetings, Feb. 15, the federal government announced the elimination of the PCR testing requirement - a change TIAC had been advocating heavily for on behalf of its members. TIAC sees this as step in the right direction, though maintains that it's time for the government to reopen Canada by also ending antigen testing for all fully-vaccinated travellers. 

TIAC continues to push tirelessly for amendments to the Tourism and Hospitality Recovery Program in advance of the scheduled March decrease in support. All of our financial support recommendations are outlined in our pre-budget submission, available in English here.

Help us advocate for the industry - download a template letter to your MP at TIAChilldays.ca and send it today!

Learn More
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President's Message

As ever, February has been a very busy month at TIAC. It is budget season here in Ottawa, so we have spent many hours meeting with MPs and Senators. I want to thank all our members who participated in the 50 meetings during Hill Week. Your personal stories will have an impact. 

Dovetailing with Hill Week was the government's announcement about the PCR test and reopening more Canadian airports to international arrivals. All steps in the right direction, but more needs to be done.

With the easing of some restrictions, we are starting to see the return of in-person events. As I approach my one-year anniversary at TIAC, I am looking forward to meeting you at upcoming industry events - in real life... offline!


Until then,


Beth Potter 

President and CEO 


Had issues with your application for the Tourism Relief Fund? We want to hear from you! Contact Madison Simmons at msimmons@tiac-aitc.ca.

TIAC in the News


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Measuring Sustainability: The State of the Canadian Tourism Industry 

Contributed by:  Angela Nagy

Sustainability has increasingly become an important value for visitors and is a key component of successful tourism businesses and a thriving tourism industry. In 2021, GreenStep launched the Sustainable Tourism 2030 Pledge in partnership with the Tourism Industry Association of Canada, encouraging tourism businesses and destinations across the country to measure their sustainability performance using the free online Sustainability Score assessment based upon the Global Sustainable Tourism Council (GSTC) criteria, and to make a commitment to improving this performance each year until 2030.  

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Elevating Canadian Experiences

The Tourism Industry Association of Canada (TIAC) launched the Elevating Canadian Experiences (ECE) program to help tourism stakeholders seize innovative opportunities in culinary tourism and in the winter and shoulder seasons. From this program, you have at your disposal five free learning resources.

Start today to seize your opportunities!
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TIAC’s is a not-for-profit organization working to ensure your survival and successful full recovery. Support TIAC by becoming a member and ensuring we can continue this critical work.

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TIAC is delighted to welcome our newest member who joined in January 2022. 

Thank you to the members who renewed throughout the month and continue their support of our advocacy efforts. Our success depends on you.

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Exclusive Offer for TIAC Members Only

TIAC members can earn additional cash rewards with QUASEP, an exclusive group purchasing program provider. Learn more here.


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Canada is back! The true north's premier tourism marketplace Rendez-vous Canada is ready to showcase the very best of the country this year. Taking place May 24-27 2022 in Toronto, choose to attend either in-person or online at this buyer-seated marketplace. Early bird registration has been extended to March 18, so register today!

Level up with an RVC+ 2022 Sponsorship. You'll get the chance to create an impact and connect with 300+ executive-level qualified Tour Operators, Wholesalers, Packagers and Travel Agents and international media from over 30 countries, plus more than 500 Canadian Sellers. But hurry, the deadline to sponsor is March 15, 2022!

More Details

Member TALK

Description : Join TIAC President and CEO Beth Potter and special guest Philip Mondor, President and CEO, Tourism HR Canada.

Date: March 8, 2022

Time: 2:00PM EST


Click here to access previous Member Talk video recordings



Get Ready to Drive Your Business Recovery

The chaos caused by the Omicron variant is proof that post-pandemic tourism and hospitality workforce recovery will be a challenge for the entire sector. But not everyone has access to the tools they need. Through the Tourism & Hospitality Emergency Recovery program, OTEC and our partners have developed practical tools and strategies that can be tailored to your region.

We’re actively piloting these tools in Ontario, Saskatchewan, PEI and New Brunswick.

Ready to learn more? Contact us at info@otec.ca. 

Contact Us
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Digitize Your Business

Calling all small and medium sized enterprises (SMEs) - here's your chance to access grants, get expert digital advice, enjoy 0% interest loans, and land work placements to help boost your e-commerce presence!


Through the Canada Digital Adoption Program, you'll be able to position your business for optimal future growth. Want to learn more? Check out an upcoming information session!

  • March 7, 2022, TBD
  • March 16, 2022 at 1:00PM EST 
  • March 17, 2022 at 1:00PM EST
  • March 18, 2022 at 1:00PM EST
Learn More
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