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Jan 27 | Issue

Survey to TIAC Members and Industry: Tourism Relief Fund

The Tourism Industry Association of Canada has been advocating for the faster roll out of Tourism Relief Fund (TRF) support to the industry. We have also asked the government to consider supporting projects under this Fund that help tourism operators recover and relaunch their businesses from the pandemic in addition to projects which i) create new or enhance existing tourism experiences and products to attract more local and domestic visitors; and ii) help the sector reposition itself to welcome international visitors.

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Financial Support Programs

TIAC continues conversations with Finance on the support programs in Bill C-2 – most notably to amend the eligibility requirements and calculations for seasonal businesses, and with respect to the 40% revenue loss requirement. 

The CRA website portal is now active through which eligible companies may submit applications for subsidies under the various programs made available under Bill C-2. If you missed January’s Member Talk, details on the following programs were discussed, and the recording is available through your member login on the TIAC site

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National Testing Requirements

TIAC President and CEO has been active in the media on the post arrival testing requirements. You can find our full statement on this here. 

Acknowledging that the Canadian economy will not fully recover until the country’s tourism sector recovers, Canada’s tourism ministers vowed continued support for the domestic industry in the face of the ongoing pandemic at a gathering on Friday, January 21. Read more here

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TIAC in the News

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President's Message

Financial survival, labour shortages, border access – these are the three areas of great focus for TIAC at the moment. We continue to work with government to iron out the challenges with the Tourism & Hospitality Recovery Program, especially for seasonal businesses and the eligibility rates of subsidy, while keeping an eye on the current restrictions that are impacting your businesses. We’ve also begun asking for government to consider not cutting the program in half come March. 

Labour shortages are also at the top of our list. We are actively working with Tourism HR Canada, the Hotel Association of Canada, and a group of labour and immigration experts to identify some ways to improve our situation before the summer. Longer term solutions are also being identified.

Testing at the border, both pre-departure and on-arrival, continue to be a challenge for international visitors and business travel. As other jurisdictions around the world begin to lift their requirements, we are encouraging Canada to follow suit. 

As the saying goes, there is no rest for the weary. We are keeping our foot on the gas. Thank you for your on-going support, your patience, and your words of encouragement - all are very much appreciated!



Beth Potter 

President and CEO 

Tourism Industry Association of Canada 

Click below to read a detailed account of meetings over the past three weeks shared in our weekly TIAC In Action emails.

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5 Green Goals to Kick off the New Year  

Written by: GreenStep Sustainable Tourism 

Here are 5 green goals every business owner should make to start the new year off on the right foot that are SMART – Specific, Measurable, Attainable, Realistic, and Time-Bound! 

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TIAC’s is a not-for-profit organization working to ensure your survival and successful full recovery. Support TIAC by becoming a member and ensuring we can continue this critical work.



TIAC is delighted to welcome Drinkle Experiences Incorporated our newest member who joined in December 2021. 

Thank you to the members who renewed throughout the month and continue their support of our advocacy efforts. Our success depends on you.


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Taking place from May 24 – 27 2022, the in-person portion of RVC+ will be a buyer-seated marketplace in Toronto, Ontario. RVC+2022 Registration and Information.

RVC+ 2022 Sponsorship options provide you with the means to create an impact and connect with 300+ executive-level qualified Tour Operators, Wholesalers, Packagers and Travel Agents and international media from over 30 countries, plus more than 500 Canadian Sellers.


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Tourism's Big Shift

Description : Destination Canada is hosting a webinar to discuss the findings of its latest report, Tourism’s Big Shift.

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Date: Feb 1, 2022

Time: 10:00AM

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Member TALK

Description : Join TIAC President and CEO Beth Potter and special guest Minister of Tourism and Associate Minister of Finance, The Honourable Randy Boissonnault.

Date: Feb 8, 2022

Time:12:15PM EST–**NEW TIME**


Click here to access previous Member Talk video recordings



Description : Join TIAC President and CEO Beth Potter and special guest Marsha Walden, President and CEO, Destination Canada.

Date: Feb 10, 2022

Time:1PM EST

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TIAC Hill Days

Description: This is one of TIAC's most important advocacy events of the year. 

TIAC President and CEO Beth Potter will share details on Hill Days activities as well as an update on our member advocacy engagement campaign on our next MEMBER Talk - February 8. 

Date: Feb 15-17, 2022


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Sport Events Congress 2022 (SEC22) is Postponed

Considering the recent spike in the spread of COVID-19 in Canada and out of concern for the health and safety of our stakeholders, Sport Tourism Canada and Edmonton Events have made the difficult decision to postpone Sport Events Congress 2022 (SEC22) scheduled for March 22-23-24 in Edmonton. 

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Tourism Industry Association of Canada Welcomes Members to its Board of Directors

During its annual general meeting which took place on January 19, 2022, the membership of the Tourism Industry Association of Canada (TIAC) approved the Members to its Board of Directors for second or third terms and seeking re-election. Executive Directors re-elected are...

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 Get Ready for New Talent 

The tourism and hospitality sector is facing a labour crisis due to the pandemic. Tourism & Hospitality Emergency Recovery led by OTEC has launched a national campaign to reconnect displaced workers to the sector and attract new workers to embark on exciting careers. Learn more about how your organization can get involved at LetsGetReady.ca   

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