Financial survival, labour shortages, border access – these are the three areas of great focus for TIAC at the moment. We continue to work with government to iron out the challenges with the Tourism & Hospitality Recovery Program, especially for seasonal businesses and the eligibility rates of subsidy, while keeping an eye on the current restrictions that are impacting your businesses. We’ve also begun asking for government to consider not cutting the program in half come March.
Labour shortages are also at the top of our list. We are actively working with Tourism HR Canada, the Hotel Association of Canada, and a group of labour and immigration experts to identify some ways to improve our situation before the summer. Longer term solutions are also being identified.
Testing at the border, both pre-departure and on-arrival, continue to be a challenge for international visitors and business travel. As other jurisdictions around the world begin to lift their requirements, we are encouraging Canada to follow suit.
As the saying goes, there is no rest for the weary. We are keeping our foot on the gas. Thank you for your on-going support, your patience, and your words of encouragement - all are very much appreciated!
Sincerely,
Beth Potter
President and CEO
Tourism Industry Association of Canada
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