Facebook  Instagram  LinkedIn  Twitter  YouTube

January 12 | Issue


WTTC Announces Collaboration with UNWTO and Sustainable Hospitality Alliance 

The World Travel & Tourism Council (WTTC), United Nations World Tourism Organisation (UNWTO) and the Sustainable Hospitality Alliance (SHA) recently announced a new collaboration that will bring together the public and private sectors globally in a shared vision to halt and reverse biodiversity loss by 2030.

The vision, which was announced recently at the COP15 meeting in Montreal last month, sees the global tourism sector supporting and inspiring governments, businesses, and society to implement the post-2020 Global Biodiversity Framework.

TIAC is an affiliate member of the UNWTO and member of the WTTC.

See More

Message from the President & CEO

Welcome to 2023! On behalf of the Tourism Industry Association of Canada (TIAC), I’d like to wish all our TIAC Members, Associate Members, our partners in the public and private sectors, and the industry-at-large a joyous and happy New Year.

The last 12 months have been a time of pressing challenges and much change (read our Annual Report here!). As our borders gradually reopened over 2022, it felt like the whole industry was playing catch up - making up for the lost time of the lockdown years. And indeed, we were – ramping up our hiring and pivoting our plans at warp-speed (...)

Continue Reading

Sustainable Tourism Symposium, Powered by TIAC

The Sustainable Development Symposium series has been launched! Made possible with the support of the Government of Canada, these full-day virtual meetings strive to raise awareness of the importance of responsible development in our industry and to help companies and organizations adopt more sustainable approaches to their businesses. Register now for the remaining dates and gain key insights from experts on tourism sustainability!

Learn More

You’re Invited to a Tourism Town Hall

TIAC is hitting the road with its Tourism Town Halls over the next few months to meet with businesses and stakeholders from coast to coast across Canada. The sessions will be delivered in person in every province and territory beginning on Jan. 19, 2023, in Saskatoon, Saskatchewan (with recordings to be made available after each Town Hall); and will offer a forum for the industry to meet with TIAC representatives and partners to discuss, debate and have dialogue on the most pressing issues facing the industry. 

Register Now

What Goes into a Successful Advocacy Day? 

TIAC was featured in PoliTraq’s first installment of its new blog series “Community of Practice,” discussing best practices and professional insights from government relations practitioners across the country.

In this article, TIAC’s Madison Simmons, Director of Government Affairs, shares what goes into a successful awareness campaign from the front lines of advocacy, policy, and legislative affairs.

Read More

Members' Corner

Hello to New and Renewed TIAC Members

TIAC is delighted to welcome our newest members and patrons who joined us in December:


New Industry Patron

New Full Members

New Associate Member:  

Thank you to the TIAC Members who have renewed and continue to support our advocacy efforts. Our success depends on you! TIAC is the champion of Canada’s Tourism Industry with a 90-year track record of creating positive change and growth opportunities and driving success for our members. 

To learn more about what TIAC does and the benefits of membership, contact Jennifer Taylor, VP Business Development & Member Relations at [email protected] or Julie Gauvreau, Manager, Member Services at [email protected]. Not a member? Become one


Reminder: TIAC Annual General Meeting (AGM)

A reminder that the AGM will be held virtually via Zoom on Jan. 17, 2023, from 1-2:30 p.m. ET. The meeting is open for attendance by all full voting TIAC Members, or their proxies, as noted in the proxy form available online here.

Learn More

TIAC’s Ask an Expert Webinar - Culinary Tourism Alliance

Join TIAC on Jan. 18 from 2-3 p.m. ET to learn more about the Great Taste of Canada, the first-ever nationwide cooperative marketing program celebrating Canada's tastes of place - spearheaded by the Culinary Tourism Alliance as part of their national culinary tourism efforts.

Register Now

TIAC’s Year in the Headlines

During this past year, TIAC has appeared in almost 4,700 news stories. They tell the story of the industry’s resilience and the organization’s efforts to ensure as robust a recovery as possible. Here’s a look back at TIAC’s year in the headlines.

Watch Now

TIAC Member Spotlight

Get to know a TIAC member in this new feature of TIAC Talk! This week, we talk to Chantal Nadeau,

Economic Development and Employability Advisor - Tourism Projects, at RDÉE Canada.

Tell our readers about RDÉE Canada.

The mission of the Réseau de développement économique et d’employabilité (RDÉE Canada) is to foster the economic development of Francophone and Acadian communities by supporting the collective actions of its members. In the tourism sector, the network has developed a French-language services classification system (CSF) to identify products that offer French and bilingual services based on three categories: service in French at all times, service in French upon request, and French documentation (e.g., menu, signs).

What is your role in the organization?

My role is to support the development of French and bilingual products, to identify tourism operators that offer services in French across all provinces and territories, and to promote them through our Salut Canada website, according to the French services offered. 

What is the most pressing tourism issue facing Francophone and Acadian communities in Canada?

Just like all organizations and associations working in the tourism industry, our priority is to revive Francophone/bilingual tourism, which starts by recruiting a qualified workforce. However, for Canada’s Francophone and Acadian communities, this task is made even more challenging, as we are looking specifically for workers who speak French.


Why is RDÉE Canada a TIAC Member?

RDÉE Canada is a TIAC Member because we believe it is the ideal organization to defend and promote the rights and interests of Canada’s tourism industry, including Francophone tourism.

What TIAC member benefit do you find most useful?

The exchanges among members; the information and discussions are always relevant, and they help us inform our decisions and the efforts we make on a regular basis. We’re glad we can count on you to represent and defend us so we can assert our rights before government authorities.

TIAC Events At-a-Glance

Jan. 17: TIAC Annual General Meeting 

Jan. 18: TIAC Ask an Expert - Great Taste of Canada

Sustainable Tourism Symposium

       - Jan. 17: Atlantic Canada

      - Jan. 19: Ontario

      - Jan. 25: Quebec

Tourism Town Halls

       - Jan. 19: Saskatchewan

      - Jan. 27: BC

      - Feb. 1: Ontario

      - Feb. 21: Nova Scotia

      - Feb. 22: Quebec

      - Feb. 23: New Brunswick

      - Mar. 7: Manitoba

      - Mar. 15: Yukon

      - Mar. 17: Nunavut

      - Mar. 21: Newfoundland & Labrador

      - Mar. 30: Prince Edward Island

      - Apr. 4: Northwest Territories

      -TBD: Alberta

April 24 – 30: Tourism Week in Canada

May 30-June 2: Rendez-vous Canada 2023, Quebec City

Nov. 21-23: Tourism Congress, Ottawa

Nov. 22: Canadian Tourism Awards, Ottawa


Branding Opportunities at RVC2023

Only one travel and tourism event in Canada allows you to connect your brand to the most extensive international audience: Rendez-vous Canada (May 30-June 2)! A world-class conference that connects international buyers with Canadian sellers of tourism products, this year’s Quebec City event will bring together approximately 1,700 tourism business leaders for more than 30,000 one-on-one appointments, experienced-based luncheons, exclusive breakfasts, and engaging networking opportunities. Get your brand in front of an audience with influence at RVC2023!

Learn More

TIAC Member Advantage 

It pays to be a part of TIAC! Until March 10 (when registration for RVC2023 closes) TIAC Members SAVE $400 on full and half-booth registrations, plus receive a FREE upgraded listing in the RVC Online directory.

Not a TIAC Member? No problem now is the perfect time to join and start enjoying the benefits. To sign up for TIAC membership, contact Julie Gauvreau at [email protected] or by phone at 613-688-1454 (French and English services offered). 

Contact Julie


Read More

5 Planning Tips for Making an Impact in 2023

Contributed by GreenStep Solutions

As you look to set new goals for your tourism business or destination in 2023, it’s important to consider integrating sustainability into your plans. With a well thought out sustainability strategy, your business or organization can increase your financial performance and make a positive impact on the world at ().

TIAC Thanks our Industry Patrons!