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May 10 | Issue


Tourism Week 2022

Tourism Week is back again May 29-June 4, 2022, and TIAC is recognizing the importance of the industry and the resilience of its workers by calling on all Canadians to TRAVEL NOW - for work, life, and play! TIAC is asking for your support to champion our local tourism destinations, businesses, and employees by lighting up your business in Tourism Week’s “Glowing Green” (colour hex code: #8BC53F) all week long. Share pics on social media and don’t forget to tag us and use the hashtags #GreenMeansGo and #TourismWeekCanada2022.

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Changes to Border Restrictions  

As of April 25, further changes were made to border restrictions at Canadian borders. Unvaccinated and partially vaccinated children under the age of 12 are no longer required to provide a valid pre-entry test result, if they are accompanying a fully vaccinated adult. Also among key changes, children who are less than 5 years old are not required to test, regardless of their vaccination status. 

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President's Message

In an increasingly digital age, many are questioning the future of business travel. What will it look like in the post-pandemic era? As the world reopens, one thing is certain – in-person meetings are essential for doing business. Much research been done into the importance of corporate travel as of late; most recently by the London School of Economics, which has shown that the more a team operates virtually, the less effective it is overall.(…)

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Take the Sustainable Tourism 2030 Pledge

It has been exactly one year since GreenStep launched the Sustainable Tourism 2030 Pledge together with TIAC, encouraging the tourism industry to measure and make a commitment to improving their sustainability performance, by using this free online assessment tool to score your business’ performance in social, economic, cultural and environmental sustainability.

  • If you are ready to transform your gratitude for the earth into action, this is a place to start. By taking the pledge, you are taking the first steps, by looking inwards to identify areas where you are doing well; areas where you can improve; and committing to do better. GreenStep has developed free tools and resources to help you along the way, regardless of where you are on your journey. (This article originally appeared in GreenStep’s Sustainable Tourism blog).
Take the Pledge


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Regional Funding from TRF 

Several regions will be receiving public funding from the Tourism Relief Fund, including:

Guelph and Wellington County will receive $2.6 million from the TRF as well as the Canada Community Revitalization Fund

Labrador will receive $1.1 million from the TRF for 11 local projects and another $25,438 for a project through the Regional Economic Growth through Innovation program 

Long Range Mountains region will benefit from $3,309,750 from the TRF for 34 projects.

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Tourism Growth Strategy

To continue supporting Canada’s tourism sector, the Government of Canada will soon launch national consultations with the industry, as well as provincial and territorial associations and Indigenous operators, as it drafts a new post-pandemic Federal Tourism Growth Strategy. In the coming weeks, TIAC will survey its members to gather insights for its discussions with the government, as part of its on-going advocacy efforts. Learn more about what TIAC advocates for on your behalf!

More Info
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Return of Cruising

Earlier this month, the first cruise ship in more than two years docked in Nova Scotia. TIAC continues to work closely with its National Cruise Committee to facilitate the smooth return of cruise and the rehiring efforts as we rebuild.  

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On April 29, CITAP - Canadian Inbound Tourism Association Asia Pacific proudly hosted a graduation ceremony for its sixth Chinese Speaking Guide Training Program. This year’s program featured online and field training over a four-week period. The 2022 cohort boasted 64 graduates. Founded in 2017 by Alice Lin and a committee team, this program has so far trained over 200 professional guides to support our industry. As tourism reopens, you may have the pleasure of meeting some of them!  



Nominations Now Open for TIAC Canadian

Tourism Awards 2022

Don't miss out on an opportunity to nominate a deserving business, organization or individual at this year's Canadian Tourism Awards, presented by TIAC! With nine award categories, this year’s nomination portal is officially open and the award show itself will take place on Nov. 23, 2022, at the Westin Ottawa. 


The Canadian Tourism Awards are presented annually by TIAC to recognize success, leadership, and innovation in Canada's tourism industry and to reward those people, places, organizations, and events that have gone above and beyond to offer travellers superior tourism experiences in Canada. The Awards have become the standard of excellence for businesses and organizations in the travel industry, showcasing the Nation's best tourism products, services, and experiences. 

Nominate Now
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Register Now

Destinations International’s Convention 2022

The world of destination organizations is changing. Destination leaders must look for solutions in a post-pandemic recovery by working closely with stakeholders on behalf of the communities they serve. Destinations International's Annual Convention provides them with an opportunity to do just that. Taking place in Toronto from July 19-21, 2022, at the Metro Toronto Convention Centre, Destinations International is now extending its discounted member pricing to TIAC members (use promo code 22ACTIAC at checkout).

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Register Now

Sport Events Congress 2022 

Sport Tourism Canada and Edmonton Events have announced that Sport Events Congress 2022 will be held Nov. 2-4, 2022 in Edmonton. SEC22 promises to be everything that attendees know and love about Congress – interactive, educational opportunities for business-to-business networking, evening social events (including an Edmonton Oilers NHL match-up at Rogers Place), and plenty of fun! View the preliminary schedule here



TIAC’s is a not-for-profit organization working to ensure your survival and successful full recovery. Support TIAC by becoming a member and ensuring we can continue this critical work.

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TIAC is delighted to welcome our newest member who joined in March 2022. 

  • Aurora Borealis Indigenous Village
  • Haven Destinations

Thank you to the members who renewed throughout the month and continue their support of our advocacy efforts. Our success depends on you! To learn more about what TIAC does and the benefits of your membership, contact Jennifer Taylor, VP Business Development & Member Relations at jtaylor@tiac-aitc.ca.


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A LONG TIME COMING: Holland America Returns To Canada For Cruise Restart



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