A Message from the President & CEO
In the past few weeks, we’ve seen parts of our country and communities opening up and people moving around. While this is encouraging and leaves us feeling a little bit more normal, we know that many in our sector are still struggling with the impact of COVID-19 and economic shutdowns, leaving many unable to resume activities. Since our last TIAC Talk, we have heard from many of you about how important the extension of wage subsidy programs and ongoing government support is to keep your businesses functioning and bring employees back to work. We hear you loud and clear and we continue to deliver that message to government decision-makers. every day. The importance of liquidity and government support cannot be overstated!

TIAC has recently published the results of our latest industry survey which helps us build the case to government that the industry is still in need of financial support. First and foremost, please know that we appreciate the input from the industry. The importance of providing data and information to government on how programs are working – or not – is critical. Thank you to those of you who provided your feedback in response to the survey. We also filed our pre-budget submission to the Parliamentary Finance Committee in which we’ve laid out our key priorities for the government to help the visitor economy in the coming months. Please note that these submissions are required to be very succinct and in no way provide the full breadth of our activities and asks.

This past Monday, I spoke to the Parliamentary Standing Committee on Industry, Science and Technology (video starts at 12:27), to discuss the government’s response to the COVID-19 pandemic and the urgent need for additional support. TIAC’s priority continues to be our work on your behalf to ensure your voice is being heard. As always, please stay safe and let us know what more we can do to help.


Charlotte Bell
President & CEO
Tourism Industry Association of Canada
Survey Results: Government Relief Measures
Despite more businesses reopening during the summer season and talk of recovery, our latest survey demonstrates to policy-makers that Canada’s tourism sector has remained stagnant since the onset of the pandemic and businesses have had limited relief from government programs like BCAP or the RRRF.

Accessible to TIAC Members only
Q&A with Charlotte Bell, President of TIAC
What should Canadians know about travelling this summer and fall? Where can visitors expect a warm welcome?

Charlotte Bell, TIAC’s President & CEO, answers these questions and more in a recent Globe and Mail interview published July 24th.

A Look at Canadian Travel Before and After COVID-19
TIAC is now providing our members with a monthly updated report on Canadian tourism statistics, including a look at monthly international arrival numbers, our place in the Canadian economy, and how we’re fairing against global competitors.
This month, we saw the release of Canada’s international arrivals for the month of May. Overall arrivals are still down 98% over May of last year, and our total arrivals are down 60.6% year-to-date.

For more details, CLICK HERE.
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Member Renewal Update
As mentioned in an earlier communication, TIAC has reactivated membership renewal notifications. Membership renews on the anniversary date.

As a valued member, we are pleased to offer renewing members a 6-month payment deferral. During this time, your membership will remain active. Primary contacts will receive a renewal notice 30 and 10 days before expiry, as well as 1 and 30 days after expiry.

To start your renewal process click here.

If you are unsure of your renewal date or need help logging into your account contact Jennifer Taylor at jtaylor@tiac-aitc.ca.
Not a TIAC Member and Wonder Why You Should Join?
The Tourism Industry Association of Canada (TIAC) works on behalf of its members representing their interests at the national level. Its advocacy work involves promoting and supporting policies, programs, and activities that will benefit the sector.

Meet a Member – Keepoint
During the pandemic period, door handles are an important vector of contagion. Keepoint has the solution to eliminate the risk of spread. 

TIAC is pleased to introduce our newest member Keepoint and official supplier of the ULNA handle.

ULNA handle reduces the risk of contamination carried by hands which is responsible for more than 80% of the spread of germs such as Covid-19 and Coronaviruses. ULNA is truly the best answer for eradicating hand-borne contamination.

Meet a Member – Canadian Broadcast Sales
Listen up! Radio is Driving Consumers to Hit the Road
Canadians are eager to travel; 40% plan to vacation overnight within driving distance of their home.
Radio has the ability to reach 9/10 Canadians weekly; more than any other medium. It has a proven track record with best in class ROI, the highest engagement & the lowest ad avoidance of any media! Appeal to listeners’ emotions with customized, geo-targeted creative that will drive consumer response for your business via radio.

Hello to New and New-again Members
Elevating Canadian Experiences through Culinary Tourism
As part of TIAC’s ongoing Elevating Canadian Experiences workshop series, we have partnered with the Culinary Tourism Alliance (CTA) to undertake research on rural and remote destinations around the world known for their culinary tourism offers. The research also included a scan of culinary tourism and tourism development in all of the provinces and territories in Canada.

Destination Canada
Marketing Tips & Tricks 
Destination Canada has created a video series designed to help Canadian tourism business get the most out of their marketing efforts, reach travellers and remain competitive. The quick tutorials feature Destination Canada team members sharing their expertise. The episodes will be released and posted over the coming weeks on their YouTube channel.

August’s State of Tourism in Canada During COVID-19 Dashboard 2.0
The ‘State of Tourism in Canada during COVID-19’ Dashboard 2.0, compiled by Twenty31 analysts, provides a monthly snapshot of recent tourism health and economic updates, and key insights on the impact of COVID-19 on the travel and tourism industry’s path to recovery.

Don't Miss the Opportunity of the Year
The 2020 Virtual Tourism Congress takes place November 17& 18 with complimentary registration for all tourism stakeholders from coast to coast to coast.

As a virtual event, we have developed some new and unique benefits that will deliver exceptional brand visibility, media, and social media coverage as well as qualified lead generation and B2B engagement.