A Message from the TIAC Team 
Thank you for your continued support and readership.

While 2020 has been a difficult year for the tourism industry, out of the struggles and hardship we have created a stronger voice for our sector and we promise to continue to advocate on your behalf for greater relief and sector specific support.

2020 has also been a year of collaboration and TIAC is grateful for our dedicated partners across the country.

Our sector partners, DMOs and Provincial and Territorial tourism industry associations have all worked together on behalf of the industry.

We’ve come together to amplify the tourism industry’s voice and will lead the way to recovery. Now, more than ever we need to keep the momentum going to demonstrate how much the tourism industry contributes to the Canadian economy.

As always, stay safe and stay healthy. We will get through this together.

The TIAC Team
Tourism Needs Immediate Rollout of HASCAP
The latest Hardest Hit Coalition survey revealed staggering evidence that there is a critical need for an immediate rollout of the new Highly Affected Sectors Credit Availability Program (HASCAP), as promised in the Fall Economic Statement.

Key findings:
  • Without access to government support, more than 70% of respondents will be unable to stay in business
  • Without new financing, almost 70% of respondents will not make it to the summer
  • Further, more than 40% respondents will not make it to the end of February

The government needs to know that these hardest-hit businesses will not survive without more support, resulting in business closures and substantial job losses. Our voices are needed now to amplify this message to parliamentarians.

To highlight the urgency and encourage Government action the Hardest Hit Coalition is calling on the government to implement HASCAP immediately and ensure it is ready to receive applications in early January.

It takes less than 1 minute to send using the prepopulated letter available on the Coalition microsite.
Federal Covid-19 Support Programs Extended
On December 2, ISED participated in a meeting with the Canada Revenue Agency (CRA) to go over the current federal emergency measure programs for businesses and individuals, administered by the CRA. Click below for more information and to view changes to the programs:

Visitor Demand Forecast Update
Destination Canada has produced a ‘Visitor Demand Forecast Update’ report which outlines a number of possible scenarios that could illustrate the path forward. The analyses presented are characterized by a ‘middle of the road’ scenario which assumes COVID-19 remains under control, border closures are gradually relaxed, and the global economy rebounds.

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We Need Your Voice!
As most of you are aware, the Tourism Industry Association of Canada (TIAC) is a not-for-profit industry organization. TIAC’s advocacy efforts are fueled by our members investment and the work we do by managing industry events

In existence for more than 90 years, our primary role is to advocate and lobby the federal government and break down barriers preventing this sectors' growth and supporting policies that help place us on the global stage.

Since March and continuing to this day, our efforts are on ensuring there is a visitor economy post-pandemic. We are fighting for the survival of tourism from coast to coast to coast.

However, we can't do this without your voice and support.

Hello to New and New-again Members
TIAC would like to extend a warm welcome to our new members, as well as those who renewed their membership since our November 2020 TIAC Talk edition:


Thank you to the 37 members who reaffirmed their support of TIAC by renewing their membership in November. We know these have been challenging times and thank you for your continued investment, confidence in TIAC and engagement.

For more information on our renewed members and a complete list, click here.
The Other Global Crisis: A Silver Lining for 2020 
Contributed by Angela Nagy from GreenStep

Overshadowed by the impacts of COVID-19, there is another global crisis which poses even greater risks and financial repercussions for the tourism industry; climate change.

TIAC & Twenty31 present TIAC Members’ Webinar Series  
On Wednesday, December 16th, TIAC hosted a Members’ Webinar with Twenty31. The webinar was a candid conversation about how COVID-19 has impacted destinations and tourism operators in Canada, as well as globally, and what they're doing to manage the future of the tourism industry.

Elevating Canadian Experiences Update
Don't miss your chance to register for our upcoming workshops!

Our free, online workshops are designed to assist small and medium-sized tourism operators and tourism organizations across the country in developing strategies to maintain their businesses.

Uncover Canada’s $12 Billion Leisure Travel Opportunity  
Results from new national research indicate that 90 per cent of Canadian LGBT+ travellers intend to travel domestically this year amidst international travel uncertainty. Spending an average of $1,800 per trip, substantially more than other travellers, this represents a $12 billion leisure travel opportunity for a sector devastated by COVID-19.

November’s State of Tourism in Canada During COVID-19 Dashboard 2.0
The ‘State of Tourism in Canada during COVID-19’ Dashboard 2.0, compiled by Twenty31 analysts provides a monthly snapshot of tourism health and economic updates, and key insights on the impact of COVID-19 on the travel and tourism industry’s path to recovery.

November’s edition includes focus case studies on collaboration and innovation in Finland, and the world’s first country to offer a travel loyalty program, plus a snapshot of key takeaways.

Rebuilding Traveller Confidence
Destination Canada has put together a guide that provides information and real-world examples for small businesses to help restore and build confidence within Canadian travellers by showing that safety is in everyone’s best interest.

2020 TIAC Tourism Congress a Success
On November 17 and 18, 2020, TIAC hosted 3,000 tourism stakeholders at our annual Tourism Congress. Like many things in 2020, this year’s Tourism Congress looked a little different than usual. The industry’s must-attend event went virtual and offered free registration thanks to generous support from the Canadian Experience Fund.

Our speakers put their hearts and souls into the sessions and participants walked away feeling inspired and equipped for the challenges ahead. We were inspired too—by the courage and resilience of tourism stakeholders across Canada.

Stay safe, and we’ll see you next year. Either in-person or virtually.

For now, all sessions are posted in the Members’ Area on our website – click here to watch.

Not a TIAC member? Click here to join.
Congratulations to Our Survey Winners!
Thank you to all delegates who completed the TIAC Tourism Congress survey. We are pleased to announce the survey winners:

  • Monica MacNeil, Bay Ferries Limited
  • Tricia Woikin, Travel Manitoba

Congratulations Monica, you have won the following package valued at over $1,750:
  • Complimentary registration to the 2021 TIAC Tourism Congress in Ottawa (November 29 - December 1, 2021)
  • Two nights accommodation to attend the 2021 TIAC Tourism Congress
  • Complimentary travel to and from the 2021 TIAC Tourism Congress with VIA Rail

Congratulations Tricia, you have won a complimentary registration to the 2021 TIAC Tourism Congress in Ottawa, November 29 - December 1, 2021.

A TIAC team member will reach out to you for further details.