As the national voice of tourism, we bring our readers the latest news, data and trends impacting Canadian businesses. Advocating for tourism, in Ottawa and throughout Canada, the TIAC team keeps a busy outreach agenda, from which each edition of TIAC Talk brings you the latest updates. Enjoy the issue!

- Charlotte Bell, TIAC President and CEO
Advocacy Days 2020 – Special Edition
Advocacy Days 2020 – All-Party support for Tourism
Under the theme “Discovering the Visitor Economy”, tourism leaders from the TIAC Board of Directors as well as many of our member stakeholders, including several Provincial Tourism Associations, gathered in Ottawa on February 3rd and 4th, to join TIAC leadership on a two-day advocacy event that called on government to support our $102 billion travel economy.

During more than two dozen successful meetings and presentations with MPs of all political parties, TIAC and our advocacy day participants called on all parties to take action on the policy challenges that constrain industry growth, specifically; Labour, Access, Marketing Funding, Products & Cost Competitiveness.

Following a series of successful meetings gaining tourism support from all parties, we proudly share some highlights from our Hill Days.
Our group of 16 tourism leaders made their way to Parliament Hill, resulting in successful face-to-face meetings with 25 Parliamentarians over a two-day period. Discussions focussed on ensuring government officials understand and pledge support for the travel economy and its role in creating sustainable job creation and economic growth.
All-party Parliamentary Tourism Caucus
February 4th marked the first official meeting of the All-party Tourism Caucus 2020. Discussions highlighted how the tourism industry at large as well as indigenous tourism, and Destination Canada, are preparing to expand the visitor economy into more communities across Canada. Chaired by Gudie Hutchings, MP, the meeting was attended by 12 Parliamentarians with representatives from all political parties, including all tourism critics. 
Minister Joly Joined the Closing Reception
Hosted by TIAC and Meetings Means Business Canada, we welcomed 30 Parliamentarians to our closing reception, including many new MPs from all political parties. We were joined by several TIAC Board members, representatives from many National Associations, Provincial Tourism Associations and other stakeholders from across the country. Following a welcome speech by Charlotte Bell, TIAC President & CEO Minister Joly delivered supportive remarks for the industry and spent time engaging with members and stakeholders. Meetings Mean Business Chair, Clark Grue thanked the Minister and delivered closing remarks.
Social Media
From Parliament Hill, throughout Ottawa and across Canada, social media echoed tourism’s unified message and celebrated the support pledges provided by Parliamentarians and stakeholders. We got everyone on board through our hashtag: #TourismMatters with messages of support for one of Canada’s most important economic engines. The top tweet during advocacy days featured Minister Joly speaking with TIAC member Darren Reeder of Banff and Lake Louise Hospitality.
Thank you!
On behalf of the TIAC team, we thank our great team of advocates who came to Ottawa to join forces with TIAC. And thanks to all those who cheered us on from their home-base and online. When it comes to tourism and working on behalf of our members our motto remains, stronger together because #TourismMatters!
November 2019 Visitation
The international arrival numbers for November were released by Statistics Canada on January 23rd, 2020. Based on this information, TIAC is confident that we are on track for another record year for arrivals.

Hello to New Members!
We Want to Hear From You!
In recent years, the Canadian travel and tourism industry has proven to be a strong and consistent engine of economic growth and job creation, however, while Canada’s numbers continue to grow, our market share globally is not keeping pace with other countries.

We want to hear from you and what challenges and policy-related issues your businesses are facing to help us advocate on your behalf. 
But we need your help. Decision-makers constantly ask us to provide specific examples of barriers or hurdles encountered by industry in carrying out their businesses. To help us compile this information, we are asking you to complete our “Impact on Tourism” survey.

Win a Two-day Train Journey for Two from Rocky Mountaineer
New Members who join TIAC between January 1 to March 31, 2020 will be entered into a draw for a chance to win a two-day train journey for two aboard award-winning Rocky Mountaineer.

Membership must be paid in full by March 31, 2020 to qualify.

Mexico: Travel Economy Series Updated
The Canadian tourism industry is expected to achieve another record breaking year in 2019, with Mexico highlighted as a key growth market. Mexico was the first country featured in our Travel Economy Series launched a year ago, and in the current COVID-19 climate, inbound market diversification is more important than ever.

Rendez-vous Canada 2020: Sponsorship and Branding Opportunities
There is only one travel and tourism event in Canada that provides the opportunity to connect your brand to the biggest international audience.

Rendez-vous Canada is the premier international travel and tourism marketplace in Canada, taking place from May 5th to 8th, 2020, in Quebec City, Quebec.

President (Chief Executive Officer), Canadian Tourism Commission
Destination Canada is Canada’s national tourism marketing organization. It is responsible for marketing Canada as a premier four-season tourism destination where travellers can enjoy extraordinary experiences. Working in collaboration with the Canadian tourism industry and the provinces and the territories, Destination Canada serves as a consistent voice for Canada in the international tourism marketplace.

Tourism Town Halls

The 2020 Tourism Town Hall series is an event partnership between the TIAC, Destination Canada, and local industry partners. Tourism Town Halls provide an opportunity to engage small and medium-sized business owner-operators across Canada to better understand efforts being made on national tourism issues.

Next Tourism Town Hall is in
Dieppe, New Brunswick – Thursday, February 20 

Industry Events

Quebec City, QC
May 5 - 8, 2020

Victoria, BC
September 10 - 14, 2020

TIAC T ourism Congress
Ottawa, ON
November 17 - 18, 2020

Canadian Tourism Awards
Ottawa, ON
November 18, 2020
Nominations Open March 2nd
“TIAC provides its members with education, advocacy and relevant contacts.The opportunity to connect with a wide range of organizations and share ideas is very beneficial.”
Joy Janzen,
Partnership Marketing & Sales Manager, Great Wolf Lodge
“Tourism businesses should join TIAC because the speakers at RVC and the TIAC AGM are worth admission – I continue to learn even with being in the Tourism industry for 35 years…. but the networking is fantastic!”
Claudia Van Wijk,
Co-Owner, Owl Rafting