The ‘State of Tourism in Canada during COVID-19’ Dashboard 2.0, compiled by Twenty31 analysts, provides a monthly snapshot of tourism health and economic updates, and insights on the impact of COVID-19 on the travel and tourism industry’s path to recovery.

This month’s dashboard is different from previous monthly dashboards in that it also focuses on the numerous “trends” reports that have been published by major travel, tourism, and other sector sources at the end of 2020/beginning of 2021 to help destinations, operators, and travellers plan for 2021.

Statistical Analysis provided by Tourism HR Canada

Statistics Canada numbers released for the tourism sector show a further decrease in employment last month. The adjusted data reports employment in Canada dropped by 213,000, while unadjusted data shows a loss of almost half a million.

As you can imagine, we address this question a lot. The simple answer is by joining TIAC, you are strengthening our voice.

First and foremost, as an advocacy organization, we need to demonstrate that we are speaking for the industry. This is where you come in, by being a member, you increase our credibility with those policies and decision-makers we are trying to influence. Secondly, with your investment, we can be where we need to be to raise the alarms and fight the fight.

The bigger question is what does “joining TIAC” mean for you and your business.

TIAC would like to extend a warm welcome to our new members, as well as those who renewed their membership since our January 2021 TIAC Talk edition:

Thank you to the members who reaffirmed their support of TIAC by renewing their membership in January. We know these have been challenging times and we thank you for your continued investment, confidence in TIAC, and engagement.

For more information on our renewed members and a complete list, click here.

Deloitte was right. In their special feature publication Hospitality 2015: Game Changers or Spectators, Deloitte’s team of economic professionals spent a year researching, analyzing and interviewing tourism industry leaders about the future of tourism. One of their key findings was that “Sustainability will become a defining issue for the industry in 2015 and beyond…. sustainability will need to be embedded within all facets of the hospitality industry.”

In early 2020, the Tourism Industry Association of Canada (TIAC) announced our plans to launch a pan-Canadian Tourism capacity-building workshops series for winter and shoulder season tourism and culinary experiences. These workshops were designed in mind to assist small and medium tourism industry operators and other tourism organizations across the country - even during the time of COVID-19.

As a conclusion to our national program, we will provide the tourism industry with a digital resources hub from all our learnings from the past year. Here is the list of tools that will be made available on our website:

With just a click of your mouse, you will be able to learn from the comfort of your home and at the time of your choosing what all those who participated in the workshop series this past year learned.

This will include the 5 culinary tourism-themed modules: Growing agritourism, Attracting culinary tourists, Multisensory experience development, Partnering for success, and Exceeding expectations. As well as a module on how to enhance shoulder and winter season tourism.

Tourism HR Canada’s annual Labour Market Forum is a key part of creating a more resilient and inclusive labour market. Delegates representing tourism businesses, associations, governments, and the education sector work together to define ways to improve workforce strategies, resources, and the capacity to implement them.

This year’s free interactive event centres on four pillars: Skills, Supply, Sentiment, and Strategy. These reflect the devastating impact of the COVID pandemic on the tourism sector as well as the need for innovative approaches to restart tourism in the face of dramatic labour losses.

Delegates will have the option to participate in any or all of three unique sessions on each of the event dates. To accommodate various time zones, these sessions will take place between 11 AM and 3 PM Eastern Time.

To learn more please visit tourismhr.ca.

After a year's absence, we are excited to share that Rendez-vous Canada will be returning in 2021.

Taking into account all health, safety, and travel restrictions, we are introducing Rendez-vous Canada+ (RVC+), a new virtual event format.

RVC+ is a shift in thinking about the potential of RVC. We are embracing a more expansive and inclusive mindset that allows us to take the event to new platforms and new audiences. No matter the changes, RVC+ is still an invitation to share our love for Canada and foster a strong and vibrant visitor economy in Canada.

As a registered Seller for RVC+2021 from May 17 - 20, you receive a $200 savings on your TIAC Membership and enjoy the TIAC Members Advantage which includes:

To learn more about TIAC and how membership can benefit your organization, please visit our website. 

RVC+ 2021 will take place virtually from May 17 – 20 and we have developed strategic sponsorship and branding opportunities that offer impact, leave a lasting impression with delegates and deliver the greatest return on investment. Opportunities are only available until March 15. Don’t delay, secure an option today.