Statistical Analysis provided by Tourism HR Canada

The following Statistics Canada numbers display a major decrease in employment. Both the seasonally adjusted and seasonally unadjusted labour force data show decreases in employment this past December. The adjusted data reports employment in Canada dropped by 63,000, while the unadjusted data shows a much steeper loss of 113,900.

The Tourism Industry Association of Canada was created in 1930 to encourage the development of tourism in Canada.

Since that time, many things have changed, two have not;

TIAC is an advocacy organization. Our work involves promoting and supporting policies, programs, and activities that benefit the sector's growth and development. Amid the pandemic, we are fighting for the survival of the tourism industry post-Covid-19 and our members are supporting the effort.

We know you and your counterparts across this great nation are suffering and trying to hold on. We are carrying your message forward to federal policymakers. We are here to support you and will do everything within our means to create positive change; this is why TIAC exists.

Over the years, we have received many comments about TIAC as an organization and there has been a long-standing misconception that TIAC is a government agency. The fact is, TIAC is a not-for-profit organization and only able to operate because of our members and partner investments.

Like many not-for-profit associations, we have had to find additional revenue streams to ensure our financial sustainability. While we generate revenue through event management fees and strategic partnerships, members are why we exist.

Thank you, members, for your continued support of our advocacy efforts.

If you are not a member, please consider joining today. Join forces with your peers from coast to coast to coast and strengthen our voice. We are in this together.

Click here to join or contact Jennifer Taylor, Vice-President, Marketing & Member Relations at 902-698-0984 or [email protected].

TIAC would like to extend a warm welcome to our new members, as well as those who renewed their membership since our December 2020 TIAC Talk edition:

For more information on our renewed members and a complete list, click here.

It’s that time of year when many of us make resolutions to do better than we did last year in our lives and businesses. Integrating impact goals and weaving sustainability into the planning process for your tourism business or destination can result in significant results; small to mid-sized organizations with a well-planned sustainability strategy can not only increase their financial performance, they can make the world a better place at the same time.

Four workshops remain – don't miss your chance to participate in our one-day rural tourism summits happening across Canada.

Our free, online workshops are designed to assist small and medium-sized tourism operators and tourism organizations across the country in developing strategies to maintain their businesses. Workshops provide insight on how to develop winter and shoulder season and culinary experiences to attract domestic travelers to destinations outside major urban centres, and to expand marketing to international travelers as soon as it is safe to do so.

Visit our upcoming events page to register for a session near you. 

For additional information on the program, visit Elevating Canadian Experiences.

Be part of Canada’s comeback. Register for programming to grow your customer base when it needs it the most at cglcc.ca/programs/tourism/.

Join TIAC and Twenty31 this Tuesday, January 26th at 11 am EST for a candid conversation about how COVID-19 has impacted destinations and tourism operators in Canada, as well as globally, and what they're doing to manage the future of the tourism industry.

Tune in to hear Twenty31's take on high-level findings from the ‘State of Tourism in Canada during COVID-19’ dashboard report, joined by special guests to hear how they addressed some of the challenges and opportunities highlighted in the current report.

This month's panelists include:

Joe Naaman, Executive Vice President, Strategy, Twenty31 Consulting Inc.

Daniel Robert Gooch, President, Canada Airports Council

Scott Beck, President & CEO, Destination Toronto

Please note the webinar has a maximum capacity of 500 participants, and a recording of the webinar will be available on the TIAC Members' portal Webinars page. The webinar will be presented in English.

Are you an employer in the Tourism and Hospitality sector? We need your input to help shape the future of our post-pandemic workforce.

As we enter a new year and reflect on the devastating and lasting effect that COVID-19 has had on our industry, it’s now time to look forward to the future resiliency of our workforce. How will the landscape change post-pandemic? How will we attract and retain skilled workers? How will the sector rise above perceived stigma?

Tourism HR Canada, MDB Insights and OTEC invite you to express your interest in participating in a cross-country focus group in February. Feedback will assist in predicting future challenges faced by the sector and recommendations on how to overcome them.

The ‘State of Tourism in Canada during COVID-19’ Dashboard 2.0, compiled by Twenty31 analysts, provides a monthly snapshot of tourism health and economic updates, and insights on the impact of COVID-19 on the travel and tourism industry’s path to recovery.

December’s edition includes focus case studies on the Alberta International Border Testing Pilot Program, and the WestJet-YVR COVID-19 Testing Study, plus a snapshot of key takeaways including Canadian resident sentiment toward tourism, and traveller behaviours.

After a year's absence, we are excited to share that Rendez-vous Canada will be returning in 2021.

 

Taking into account all health, safety, and travel restrictions, we are introducing Rendez-vous Canada+ (RVC+), a new virtual event format. 

RVC+ is a shift in thinking about the potential of RVC. We are embracing a more expansive and inclusive mindset that allows us to take the event to new platforms and new audiences. No matter the changes, RVC+ is still an invitation to share our love for Canada and foster a strong and vibrant visitor economy in Canada.

We look forward to connecting with you May 17 - 20, 2021.

 

Registration opens February 1st.

Plus, new this year, TIAC is offering a savings of $200 on TIAC Membership renewals for all RVC+ sellers. 

To learn more about TIAC and how membership can benefit your organization, please visit our website. 

Rendez-vous Canada+ is the most cost-effective means to connect and showcase to a global audience. A sponsorship at RVC+ will create an impact and elevate your brand as an industry leader.

RVC+ delivers a wide range of brand positioning and delegate touchpoints, to elevate your company or destination visibility and profile with the international and domestic audience.

TIAC Members enjoy a 20% saving on Gold, Silver, and Bronze Level Sponsorship options.

Opportunities are available on a first-come, first-serve basis and are only available to registered Sellers. If you would like to express interest, discuss any of what you see here, or pitch an idea of your own please contact Jennifer Taylor.

Vice President, Marketing and Member Relations

Tourism Industry Association of Canada

902-698-0984 or [email protected]