A Message from the President & CEO
As we move into the summer, we are all looking for a little normalcy in these turbulent times. TIAC continues to work hard to represent the entire tourism sector to government, and remind them that, despite good weather and a shift to slowly reopening our local economies, tourism businesses are feeling the strain more than ever, with no return to normal operations in sight. Please be assured that we are not slowing down. TIAC continues to represent your interests with government officials and decision-makers throughout this crisis. 

The return of our TIAC Talk newsletter aims to keep you apprised of developments in the industry – present and future. For COVID-19 specific content, we hope you are also keeping up with our twice weekly update on our advocacy work, government announcements, and resources to help your business navigate these troubling times. If you are not subscribed to our newsletter,  you can do so here

Please stay safe and let us know what more we can do to help.


Charlotte Bell
President & CEO
Tourism Industry Association of Canada
Yet, Another Survey!
Our sector has been inundated with multiple survey requests and TIAC understands that many of you are either busy reopening your businesses or planning for the future. We appreciate that filling out “yet another survey” can be time-consuming, however please know that our sector is fighting for the attention of Ministers and policy-makers in a sea of other industries and lobbyists.

Survey closes Tuesday, July 14 at midnight.

A look at COVID-19 Impacts on International Visitation
Just before the COVID-19 virus was declared a pandemic by the World Health Organization, Canada was celebrating a milestone achievement with 22.1M international arrivals to Canada in 2019. By all measures, Canada was set to have another record-breaking year in 2020. However, our industry now faces an unprecedented downturn in international arrivals as a result of COVID-19 travel restrictions.  

Member Renewal Update
We know you have faced significant struggles in the last six months as your revenue has been heavily impacted by the COVID-19 pandemic. As such, we are offering a six-month grace period on your membership renewal, effective immediately.

If your membership is up for renewal; simply login to your account by clicking  here , select the  renew now  button, complete the process and choose payment by invoice. Your membership will remain active with full benefits and you will have six months to pay the invoice. 

If you are unsure about your membership expiry date or would like us to renew your membership and send you an invoice, please contact Jennifer Taylor at  jtaylor@tiac-aitc.ca .
Meet a Member – Safe Direct
TIAC’s newest member, Safe Direct, is offering a special 5% TIAC Member savings on personal protective equipment (PPE). 

Safe Direct Medical Supplies (Safe Direct) is one of the largest PPE suppliers in Canada and has taken the initiative to offer affordable, high-quality, and reliable PPE to Canadians. For more information and to access the  special member code click here .
Non-Member Heads Up
During the COVID-19 Pandemic, TIAC has been providing important support, updates, research and data, industry reports and intel to the entire industry from coast to coast to coast, including members and non-members.

Effective August 1, 2020, only active members of the association will have access to the complete suite of TIAC resources and data. To ensure you don’t miss valuable information or access to research and support,  join TIAC today.

Hello to New and New-again Members
TIAC would like to extend a warm welcome to our new members, as well as those who renewed their membership, since our June 2020 TIAC Talk edition:


  • Canapro Holidays Ltd
COVID Recovery: Traveller Poll Finds Canada Well Placed to Attract Shoulder Season Visitors
Despite the ongoing impact the pandemic has had on Canada’s tourism industry, new research by Twenty31 Consulting for TIAC conducted during the height of the pandemic shows that international travellers from the US and the UK still want to come to Canada. Even better, 40% of these international travellers are interested in visiting Canada during the shoulder seasons.

July’s State of Tourism in Canada During COVID-19 Dashboard 2.0
The ‘State of Tourism in Canada during COVID-19’ Dashboard 2.0, compiled by Twenty31 analysts, provides a monthly snapshot of recent tourism health and economic updates, and key insights on the impact of COVID-19 on the travel and tourism industry’s path to recovery.

2020 TIAC Tourism Congress is Going Virtual – November 17 & 18
TIAC is happy to officially announce that the 2020 TIAC Tourism Congress is going virtual, November 17-18 2020! Our team strives in providing industry partners with the most insightful and memorable event year after year. 

Virtual TIAC Tourism Congress Sponsorship Package 
As a first-time virtual event experience with complimentary registration, it’s hard to anticipate attendance levels at this year’s 2020 TIAC Tourism Congress – however, we hope to welcome more than 1,000 delegates.

Taking place over two days, November 17 & 18, this year’s must attend event will provide an incredible opportunity to connect and promote your brand – showcasing your brand is no longer limited to one location and time!