As the national voice of tourism, we bring our readers the latest news, data and trends impacting Canadian businesses. Advocating for tourism, in Ottawa and throughout Canada, the TIAC team keeps a busy outreach agenda, from which each edition of TIAC Talk brings you the latest updates. Enjoy the issue!

- Charlotte Bell, TIAC President and CEO
Canadian Tourism Reaches New Milestone in 2019 with 22.1 Million Inbound Visitors
The Tourism Industry Association of Canada (TIAC) applauds new Statistics Canada numbers showing that Canada welcomed 22.1 million inbound visitors in 2019, marking the sixth consecutive year of increased travel to Canada. This growth affirms TIAC’s success in advocating for increased federal investments in tourism and reduction of barriers that challenge and constrain industry growth. 
"We are celebrating a third record-breaking year for tourism," states Charlotte Bell, TIAC President & CEO, "Canada saw gains from both mature and emerging visitor markets, showing that Canada remains a top destination for leisure, study and business travel."

The 2020 Tourism Town Hall Series Kicks Off
The 2020 Tourism Town Hall series launched February 20th in Dieppe, NB, and will continue on across Canada providing local tourism business owners the opportunity to meet with TIAC, Destination Canada and tourism partners to better understand efforts being made on national tourism issues.

Sustainability & Tourism
This year TIAC, along with
sustainability experts, Synergy-Corporate Sustainability Management, will bring you a series of articles and actionable insights on tourism & sustainability issues and trends impacting our industry.

The third one in this series: Food, Tourism & Climate Action

2019 Visitation – Breaking Down the Numbers
On February 21, Statistics Canada released its tourism numbers for 2019. This year was a ground breaking year for travellers to Canada, reaching an ultimate high of 22.1 million.

Hello to New and New-again Members!
TIAC would like to extend a warm welcome to our new members who joined TIAC in February 2020, and also recognize the continued support and investment by members who renewed, because #TourismMatters! 

New Members

Renewed Members
We Want to Hear From You!
In recent years, the Canadian travel and tourism industry has proven to be a strong and consistent engine of economic growth and job creation, however, while Canada’s numbers continue to grow, our market share globally is not keeping pace with other countries.

We want to hear from you and what challenges and policy-related issues your businesses are facing to help us advocate on your behalf. 
But we need your help. Decision-makers constantly ask us to provide specific examples of barriers or hurdles encountered by industry in carrying out their businesses. To help us compile this information, we are asking you to complete our “Impact on Tourism” survey.

Rocky Mountaineer Giveaway Closes at the End of March!
New Members who join TIAC between January 1 to March 31, 2020 will be entered into a draw for a chance to win a two-day train journey for two aboard award-winning Rocky Mountaineer.

Membership must be paid in full by March 31, 2020 to qualify.

COVID-19 Updates
TIAC is actively monitoring the coronavirus situation as we understand the industry’s growing concern. Please monitor our website for additional information as we will provide updates as more information is available.

Introducing the Canadian Signature Incentive Experiences Collection
The following article was written by Destination Canada

Canada has always been a beacon to the world.

A place not just to explore, but to connect and celebrate, a place to reward extraordinary results with extraordinary recognition events.

Elevating Canadian Experiences
TIAC is excited to announce the launch of our new national program: Elevating Canadian Experiences: A How-to workshop series to grow tourism through culinary and shoulder season development . With support from the Government of Canada’s Canadian Experience Fund (CEF), this program will support businesses and destinations expand shoulder season and culinary tourism potential.

Travel & Tourism Fast Facts
Travel and tourism is a dynamic, sustainable and vastly diverse industry, comprised of innovative businesses in every region of the country. It employs millions of Canadians, half of whom are under 35.

Rendez-vous Canada 2020: Sponsors Opportunities CLOSES March 15th
There is only one travel and tourism event in Canada that provides the opportunity to connect your brand to the biggest international audience.

Rendez-vous Canada is the premier international travel and tourism marketplace in Canada, taking place from May 5th to 8th, 2020, in Quebec City, Quebec.

President (Chief Executive Officer), Canadian Tourism Commission
Destination Canada is Canada’s national tourism marketing organization. It is responsible for marketing Canada as a premier four-season tourism destination where travellers can enjoy extraordinary experiences. Working in collaboration with the Canadian tourism industry and the provinces and the territories, Destination Canada serves as a consistent voice for Canada in the international tourism marketplace.

Tourism Town Halls

The 2020 Tourism Town Hall series is an event partnership between the TIAC, Destination Canada, and local industry partners. Tourism Town Halls provide an opportunity to engage small and medium-sized business owner-operators across Canada to better understand efforts being made on national tourism issues.

For more details on the individual events and how to register, please visit:

Industry Events

Quebec City, QC
May 5 - 8, 2020

Victoria, BC
September 10 - 14, 2020

TIAC T ourism Congress
Ottawa, ON
November 17 - 18, 2020

Canadian Tourism Awards
Ottawa, ON
November 18, 2020
Nominations Open March 2nd
“TIAC provides its members with education, advocacy and relevant contacts.The opportunity to connect with a wide range of organizations and share ideas is very beneficial.”
Joy Janzen,
Partnership Marketing & Sales Manager, Great Wolf Lodge
“Tourism businesses should join TIAC because the speakers at RVC and the TIAC AGM are worth admission – I continue to learn even with being in the Tourism industry for 35 years…. but the networking is fantastic!”
Claudia Van Wijk,
Co-Owner, Owl Rafting