A Message from the President & CEO
Thank you for your continued support and readership. Autumn has officially arrived, and all of us here at TIAC continue to work hard advocating for the industry through this season of change.

This month’s TIAC Talk includes an analysis of the Throne Speech, as well as July arrivals and employment numbers. We’ll also be looking at key insights through our Twenty31 industry dashboard, program announcements for this November’s virtual TIAC Tourism Congress, and a thank you to our new and returning members. We hope you find these pieces informative and helpful as a member of our crucial tourism sector.

As always, stay safe and stay healthy. We will get through this together.


Charlotte Bell
President & CEO
Tourism Industry Association of Canada
Federal Covid-19 Support Programs Extended – How They’ll Help Your Business
On Friday October 9th, the Prime Minister of Canada and several Ministers, including Minister of Finance Chrystia Freeland and Minister of Economic Development, Mélanie Joly, announced amendments to key federal support programs for businesses. The announcements emphasized that these supports are necessary for the continued support of the hardest hit businesses in Canada, especially sectors such as tourism. Below are details of the changes.

Throne Speech Analysis – Why the Wins Matter
On Wednesday September 23rd, the federal government’s Throne Speech shared a plan for the path to recovery for Canada’s economy. In the face of a ‘second wave’ of COVID-19, and with a federal budget coming soon, this is good news for the visitor economy. Some announcements like the extension of the Canada Emergency Wage Subsidy through summer 2021, should have a positive impact on the sector. However you may be wondering why others were mentioned in TIAC’s Press Release about the Throne Speech.

July 2020 Arrivals and New Employment Numbers
With borders still closed, it’s no surprise that overall international arrivals to Canada were down 98% over last July, bringing our year-to-date numbers down 79% over the same time period in 2019.

Click below for the latest update to our full breadth of tourism statistics.

For more details, CLICK HERE.
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Members Fuel Our Efforts
For more than 90 years, the Tourism Industry Association of Canada (TIAC) has been advocating for the growth and prosperity of the tourism economy. Our current focus is raising your struggles and challenges with federal officials and championing for support and relief to ensure the survival and long-term sustainability of the sector.

As a not-for-profit organization, we rely on the investment of members and partners to fuel our efforts. Thank you to members from coast to coast to coast for your continued support. 

During these difficult times, we are offering members the opportunity to defer their renewal payments for six (6) months; your membership will remain active and in good standing. Simply log in to your account at renewal time and complete the online renewal process and request an invoice or contact Jennifer Taylor, VP Marketing & Member Relations at jtaylor@tiac-aitc.ca.

Not a TIAC Member and wonder why you should join? Today, we invite you to join TIAC and contribute to our efforts. By joining, you will have unlimited access to TIAC’s full suite of tools and resources to navigate through these difficult times, in addition to regular member benefits. TIAC’s annual membership starts at $395.

Meet a Member – Aurora Heat, Brenda Dragon
Stay cozy with Aurora Heat™ natural & reusable fur warmers! Uniquely handmade in the Spectacular NWT by Indigenous artisans, Aurora Heat’s offerings provide everlasting warmth and comfort. Keep yourself and your loved ones’ toasty this fall/winter season with Dënesųłiné traditional warmth. 
Aurora Heat™ is offering TIAC members and their employees 15% off their first purchases up until October 31, 2020. To access this special discount code, click below.

Meet a Member –Dalhousie University’s College of Continuing Education and Fifty Shades Greener
Enjoy a FREE course that could help your pandemic recovery efforts. Enrol in Know Your Numbers – Become a Green Manager and learn what you can do tomorrow to green your hospitality business and lower your operating costs.

Don’t miss out on this limited-time offer hosted in partnership with Ireland-based Fifty Shades Greener and Dalhousie University’s College of Continuing Education in Halifax, NS.

Scam Alert - Mailing List
Thank you to the many members who have brought to our attention the circulation of an email offering a Tourism Industry Association of Canada (TIAC) B2B list. We have tracked this back to a US-based seller; please be aware that this is a scam.   
Please be assured TIAC has not shared any data; we adhere to a strict Personal Information Protection Policy.  

We recommend you block the sender(s) from your inbox.
Hello to New and New-again Members
TIAC would like to extend a warm welcome to our new members, as well as those who renewed their membership since our September 2020 TIAC Talk edition:


Thank you to the 40 members who reaffirmed their support of TIAC by renewing their membership in August. We know these have been challenging times and thank you for your continued investment, confidence in TIAC and engagement.

For more information on our renewed members and a complete list, click here.
How Sustainable Tourism Can Accelerate COVID-19 Recovery 
Written by Angela Nagy from GreenStep

For many in the tourism industry, sustainability is the last thing on people’s minds. More urgent priorities like solvency, staffing, and sheer survival are dominating the discourse and keeping thousands of tourism industry executives and small business owners up at night.

Elevating Canadian Experiences Update
Don't miss your chance to register for our upcoming workshops! 

Our free, online workshops are designed to assist small and medium-sized tourism operators and tourism organizations across the country in developing strategies to maintain their businesses.

Uncover Canada’s $12 Billion Leisure Travel Opportunity  
Results from new national research indicate that 90 per cent of Canadian LGBT+ travellers intend to travel domestically this year amidst international travel uncertainty. Spending an average of $1,800 per trip, substantially more than other travellers, this represents a $12 billion leisure travel opportunity for a sector devastated by COVID-19. 

October’s State of Tourism in Canada During COVID-19 Dashboard 2.0
The ‘State of Tourism in Canada during COVID-19’ Dashboard 2.0, compiled by Twenty31 analysts provides a monthly snapshot of recent tourism health and economic updates and key insights on the impact of COVID-19 on the travel and tourism industry’s path to recovery.

2020 TIAC Tourism Congress is November 17 & 18
TIAC's annual Tourism Congress is going virtual and we invite you to join us on November 17 & 18 to connect with your peers. Registration is free to all partners, so you can focus on operations, save money, and stay safe.

Connect with delegates across the country
With more than 1400 delegates already registered, there is no better opportunity to showcase your brand and create lasting connections than at the Tourism Industry Association of Canada's 2020 virtual Tourism Congress.

Considered a must-attend event, the Tourism Congress takes place November 17 & 18 and provides exceptional brand visibility, media, and social media coverage as well as qualified lead generation and B2B engagement.