A Message from Our President & CEO  

As I stated in our TIAC in Action email earlier this week, I am so proud of the leadership role we have taken in a number of announcements of late that directly benefit our industry.  

Most recently, we saw the announcement of a new Minister of Tourism – having a dedicated Minister for our industry, with a link to Finance, clearly demonstrates the importance that the government places on tourism, and its role as an economic driver in Canada. I look forward to beginning our work with Minister Boissonnault and his team over the weeks and months ahead to ensure the tourism industry fully recovers. There are a number of Ministries that directly impact our industry, and we will be building relationships with all of them to target specific advocacy priorities. I am pleased that work on the Hill will resume shortly, and so will meeting with federal officials. 

As Co-Chair of the Coalition of Hardest Hit Businesses, I was thrilled to see new targeted support measures for businesses that are still facing significant pandemic-related challenges, as a direct response to our advocacy work, including the Tourism and Hospitality Recovery and the Hardest Hit Business Recovery programs. Thank you to all of you who supported through outreach and letter writing. We know that there are still a number of questions on these programs, and we are working to get clarity. 

A new national standard for proof of vaccination and the lifting of the government's international ban on non-essential travel were also very welcome as we continue to build consumer confidence in travel again.  

I have attended three in person conferences the past month, and am delighted to see the restart of business travel. The last two weeks have had some shining glimmers of hope after the past 20 months of hardship – but we know we still have a long way to go. 

We continue our fight on your behalf. Thank you for your support. 

See you at our next Member Talk,

Beth Potter 
President & CEO
Tourism Industry Association of Canada
New Minister of Tourism + Info on Support Programs
TIAC welcomes Randy Boissonnault as the new Minister of Tourism and Associate Minister of Finance. We are extremely grateful to see the re-introduction of a dedicated Ministry for tourism, a clear acknowledgment of the importance of our industry to Canada’s overall economic growth and future prosperity for all Canadians.

We warmly welcome the appointment of the Honourable Randy Boissonnault and very much look forward to working with him to ensure we will achieve the goal of rebuilding Canada’s travel economy and regaining our leading competitive position in the global tourism market.

Already registered? Help us spread the word by posting on your social channels. Feel free to use the below sample post and download a social shareable here. And don't forget to use #TIACcongress!

“I’m attending #TIACCongress, are you? Join me and other tourism industry movers and shakers and let’s get back to business to forge Canada’s tourism future, together! #TourismCounts”
Meet this Year’s Canadian Tourism Awards Finalists

The Canadian Tourism Awards are organized annually by the TIAC to recognize success, leadership, and innovation in Canada’s tourism industry – rewarding those people, places, organizations, and events that have gone above and beyond to offer travellers superior tourism experiences in Canada.

TIAC received just under one-hundred nominations this year across four categories. The competition was fierce, and we applaud and thank all those who took the time to nominate.

This year’s Awards are co-presented by The Toronto Star and WestJet, and hosted by Ottawa Tourism.

Rendez-vous Canada+ 2022
RVC+ is going hybrid in 2022! The new format will bring back in-person attendance, while also incorporating a virtual component, creating opportunities for more of industry to engage and make appointments with international buyers, travel trade media and Destination Marketing Companies.

Taking place from May 24 – 27 2022, the in-person portion of RVC+ will be a buyer-seated marketplace in Toronto, Ontario. This will be Canada’s RVC and hosted by Destination Canada and TIAC, creating an exciting opportunity to welcome international buyers back to Canada and showcase the beauty of this country, as well as the meaningful travel experiences offered across each province and territory.

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Next Member Talk is November 9 – join us!
Mark your calendar for our next Member TALK on Tuesday, November 9th, from 2:00 - 3:00 pm ET.

Join TIAC President and CEO Beth Potter as she reviews:
  • The new Federal Cabinet appointees
  • Recent meetings with MPs
  • TIAC's efforts surrounding the Tourism Relief Fund and advocacy work moving forward

Member Talks is an informal and friendly gathering of members to network and share concerns, stories and ideas.

When you register to attend, you have the opportunity to submit a question in advance to be addressed during the virtual meeting. Of course, you can also ask questions throughout the session.

Member Talks take place on the second Tuesday of every month.

TIAC Member Advantage Program at Rendez-vous Canada+ 2022 
Membership with TIAC means you have a voice in Ottawa, elevating your concerns with Federal Officials and addressing matters preventing you from succeeding and growing.

TIAC has led various campaigns and initiatives and has a long list of successes, most recently last week's announcement by the Government for new measures of support for the Tourism Industry.

Hello to New and Renewed Members
The Tourism Industry Association of Canada (TIAC) is a not-for-profit membership organization. Our advocacy initiatives and efforts are only possible through the investment and support of our members. 

TIAC is delighted to welcome our newest members who have joined since September:

Thank you to the members who renewed throughout the month and continue their support of our advocacy efforts. 

Our success depends on you! 
Save the Date! TIAC Annual General Meeting
TIAC Annual General Meeting 
January 19, 2022, from 1:30 - 3:30 ET

Stay tuned for information
QUASEP Programs for Workforce Assistance
Short on staff and time? As a TIAC member, take advantage of QUASEP’s programs to assist your team members. With options available for multiple functional areas of your operation, getting the support you need is easy and affordable.

Class Action Against Credit Cards
Are you a merchant in Canada who accepted Visa or Mastercard credit cards?

If you are a merchant in Canada who accepted Visa or Mastercard credit cards as payment for goods or services after March 23, 2001, your rights could be affected by a proposed national class action settlement with: Royal Bank of Canada, The Toronto-Dominion Bank, Canadian Imperial Bank of Commerce, Bank of Montreal and The Bank of Nova Scotia

Branch MacMaster LLP is counsel for plaintiffs in a number of class actions commenced in British Columbia, Alberta, Saskatchewan, Ontario and Quebec in respect of interchange fees paid by Canadian merchants in connection with Visa and Mastercard credit cards.
TIAC was identified as an industry association whose membership includes many members of the Class.

How to Create a Sustainability Action Plan
Contributed by GreenStep Solutions

Join Greenstep Solutions for this upcoming webinar, where you will learn how to develop a sustainability management plan along with how to integrate it into your daily operation to help you track your progress towards your sustainability goals. 
Attendees will learn how to:
  • Analyze sustainability data to identify quick wins
  • Create a set of realistic and achievable goals to improve sustainability performance
  • Build an effective action plan to pursue your goals
  • Engage your team on how to integrate your sustainability plan into your daily operation
  • Tips on how to remain accountable to your plan 
This webinar is for any business owner or manager who is interested in broadening their knowledge of sustainability while seeking guidance on how to implement a trackable plan from which to measure progress. 
This webinar builds on the information that was covered in our Introduction to Sustainability session, but it is not essential to have attended the previous webinar in order to attend this session. If you wish to review the content that was previously covered, you may view the recording HERE. 
Embracing Canada’s Winter and Shoulder Season
With winter approaching, take advantage of TIAC's "Developing Winter and Shoulder Season Tourism" Toolkit. Explore the untapped possibilities of broadening your tourism season with valuable insights, worksheets, tips and strategies. 

Tourism Employment Remains Significantly Lower
Tourism HR Canada has released its latest analysis of the Labour Force Survey, covering the month of September.

Amongst the stark findings: tourism employment is 15.2% lower when compared to the same month in 2019, while employment across the entire economy is 0.2% higher. 

Looking for more data? Check out Tourism HR Canada’s Tourism Employment Tracker to access their most recent statistics regarding tourism employment, business opening and closings, industry earning and more.

Analysis and charts are in English only
Canada is Home of Winter
Destination Canada recently launched their new campaign, Canada is the Home of Winter, for the US Market. This pilot initiative is in partnership with Destination British Columbia, Travel Alberta and Tourism Quebec to build a winter and ski campaign pilot in four US states – California, New York, New Jersey and Texas.

This campaign is designed to make Canada known as the winter destination and put Canada at the top of US travellers’ winter bucket lists by showcasing our world-class winter culture.