A Message from the President & CEO
Thank you for your continued support and readership of our monthly TIAC Talk publication. As we move into the autumn season, we know that our sector continues to face a lot of uncertainty. While there is many unknowns about how we will come through the COVID-19 crisis, TIAC continues to work hard advocating for the industry through this season of change. 

This month’s TIAC Talk aims to give our readers a look at what is ahead – including looking back at some industry statistics, viewing key insights through our Twenty31 industry dashboard, plans for this November’s first ever Virtual TIAC Tourism Congress, and a thank you to our new and returning members. We hope you find these pieces informative and helpful to you as a member of our crucial tourism sector. 

As always, stay safe and stay healthy. We will get through this together.


Charlotte Bell
President & CEO
Tourism Industry Association of Canada
Big changes in government – what does this mean for TIAC Advocacy Efforts?
If you subscribe to TIAC’s weekly COVID-19 update, or have been following the news closely, you’ll know that the end of August saw some significant changes to the Trudeau cabinet, and a complete pause on government operations until September 23rd.

Click below for TIAC’s take on what this means for Fall advocacy efforts, and what you can do to have your voice heard in Ottawa.

Saying goodbye to cherished colleagues
It is with great sadness that TIAC announces that due to COVID, we have streamlined and realigned our resources in order to meet the challenges ahead, as well as continue to service and fulfill our obligations to our members and the travel and tourism industry.

As a result, we have regrettably had to say goodbye to three colleagues who have given their best to TIAC and its members for a number of years.

Another month of statistics
As COVID-19 restrictions impact the sector, we continue to monitor statistics on international arrival numbers, employment, and visitor spending.

For international arrivals, June results from Statistics Canada show more of the same – a 98% decrease in visitors over last June, and overall visitation to Canada this year is down 72% for the year.

For more details, CLICK HERE.
Accessible to TIAC Members only
Looking for login information to access your
membership account? Please click here, submit your
email and check your inbox for details. 
Member Renewal Update
We know you have faced significant challenges since the start of the COVID-19 pandemic and throughout the ordeal, you have continued to support TIAC. Thank you! 

You fuel our efforts; we can’t do what we do without you.  

As a valued member, we’re pleased to extend a 6-month grace period on your TIAC membership renewal. Simply log in to your account at renewal time and complete the online renewal process and request an invoice.  You will then have 6-months to pay the invoice during which time your membership will remain active and in good standing.

If you are unsure of your renewal date or need help logging into your account contact Jennifer Taylor, VP Marketing & Member Relations at jtaylor@tiac-aitc.ca.

As we continue to navigate through the COVID-19 crisis and the road to recovery, TIAC remains committed to raising issues and challenges brought about by the pandemic. TIAC will champion for greater support and relief to ensure the survival and long-term sustainability of the sector.
Not a TIAC Member and Wonder Why You Should Join?
The Tourism Industry Association of Canada (TIAC) works on behalf of its members representing their interests at the national level. TIAC’s advocacy work involves promoting and supporting policies, programs, and activities that will benefit the sector.

TIAC has been the industry voice during the COVID-19 pandemic providing advocacy, leadership, and support to all operators. TIAC is working to ensure the visitor economy survives and thrives.

Meet a Member – e4Soft Inc.
GoPlay’s marketplace is designed to optimize your operations and transform them to digital. It’s simple, inexpensive and, best of all, safe!

Your benefits:
  • Reduced physical contact and easier social distancing
  • Optimized payroll as tasks become digitized
  • Improved customer experience as wait times are reduced
  • Enhanced online sales capabilities
  • Round-the-clock operations (24/7)

For more information and to access the member ONLY code, click below.

Hello to New and New-again Members
TIAC would like to extend a warm welcome to our new members, as well as those who renewed their membership since our August 2020 TIAC Talk edition:


Thank you to the seventy (70) members who reaffirmed their support of TIAC by renewing their membership in August. We know these have been challenging times and we thank you for continued investment, confidence in TIAC and engagement.

For more information on our renewed members and a complete list, click here.
Elevating Canadian Experiences in action!
With the support of the Government of Canada’s Canadian Experience Fund, TIAC has launched our pan-Canadian, capacity-building workshop series which will support SMEs’ in rural and secondary markets. The Elevating Canadian Experiences program was originally designed to help bolster Canada’s tourism expansion in potential growth areas while the COVID-19 global health pandemic has drastically changed the tourism landscape in Canada. In response, TIAC has pivoted the design of the workshops to reflect the new tourism reality for most operators.

Destination Canada launches new Canada Expedia microsite 
Our partners at Destination Canada have launched the first ever Canada Expedia Microsite, which in collaboration with all provinces and territories will be used as a platform for marketing tourism products across Canada.

Plan and research for your next trip by region or theme, as well as see the latest travel and COVID-19 guidelines, all in one place.

September’s State of Tourism in Canada During COVID-19 Dashboard 2.0
The ‘State of Tourism in Canada during COVID-19’ Dashboard 2.0, compiled by Twenty31 analysts provides a monthly snapshot of recent tourism health and economic updates and key insights on the impact of COVID-19 on the travel and tourism industry’s path to recovery.

September’s edition includes focus case studies on ‘bubbles’ and ‘buzzes’; Canadian resident sentiment towards tourism; heat maps outlining global easing of travel restrictions, and much more.

2020 TIAC Tourism Congress is November 17 & 18
TIAC’s virtual Tourism Congress brings together tourism sector delegates from coast to coast to coast.

Considered a must-attend event, Tourism Congress lets delegates press pause, reconnect and explore national and global insights that inform high-level and day-to-day decision-making.

Registration opens soon!

Ottawa Tourism joins TIAC as co-presenter
TIAC would like to extend a warm welcome and thank you to our co-presenter, Ottawa Tourism. We look forward to connecting with our members, stakeholders and industry-at-large together this November.
Don't Miss the Opportunity of the Year
The 2020 Virtual Tourism Congress, co-presented by Ottawa Tourism takes place November 17& 18 with complimentary registration for all tourism stakeholders from coast to coast to coast. This year’s Tourism Congress will focus on the resilience of the industry, hurdles to overcome, and the path forward to recovery and resurgence.