September Issue


Message from the President & CEO


The Tourism Industry Association of Canada (TIAC) is monitoring the distressing situation stemming from the wildfires that have swept through the Northwest Territories and British Columbia. Our collective hearts go out to the communities and businesses that have been profoundly affected by these catastrophic events. The toll these events have taken is not lost on us, both in terms of the immediate impact and the ensuing economic challenges, I want to emphasize that TIAC is resolute in its commitment to stand by you during these trying times. We are in close communication with federal authorities and our industry allies to chart the most effective course of action to help where it is needed most. Our direct dialogue with Innovation, Science, and Economic Development Canada (ISED) serves as a testament to our determination to ensure your concerns are being addressed. 

I urge each of you to prioritize your well-being, that of your loved ones and that of your employees. Your resilience is a source of inspiration. We are doing everything we can to provide support and we want you to know that our thoughts are with you during these trying times. 

Read Beth's Full Message

Key Dates

The Canadian Tourism Awards are fast approaching, so is the deadline for nominations. Most categories now close on September 15. Nominate here, and if you can devote some of your time to support the industry and those working hard for tourism in this country, consider becoming a judge. 

It’s also time to register for Congress 2023 on November 21-22. Click here to be part of the country’s premier event bringing together industry leaders and peers from across the country. 

RFP: Tourism Congress & Canadian Tourism Awards

The Tourism Industry Association of Canada (TIAC) is seeking proposals from destinations to host the Tourism Congress and the Canadian Tourism Awards, in 2024, 2025, 2026, 2027 and 2028. All submissions must be received no later than September 28, 2023, by 6:00 PM, PST.

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Unlocking Opportunities: Join the Tourism Industry Association of Canada to Shape the Future of Canadian Tourism 

In the ever-evolving landscape of the Canadian tourism industry, our voices are stronger together. Whether you are a tourism operator or stakeholder trying to make a significant impact, your path is clear: join the Tourism Industry Association of Canada (TIAC). 

TIAC is not just an association; it's a powerful network of like-minded individuals and businesses committed to propelling Canadian tourism. By joining this dynamic community, you gain access to a wealth of benefits. Click below to learn more.

Read More & Join Today


Member Testimonial

“TIAC is an extremely important association for the tourism industry. TIAC is our voice at the federal level and continuously fight for our industry.  I truly believe that without their hard work and dedication over the last three years that a lot of tourism operators would not have survived, possibly even the whole industry.  TIAC opened the eyes of the federal government as to the importance of tourism to Canada's GDP. The work done by TIAC is crucial for the survival of our industry. Over and above the advocacy, TIAC offers many great programs, educational webinars and networking opportunities that help us learn and improve our position in each province. Continue the great work, TIAC!”   


- Carol Alderdice, New Brunswick Aviation Museum 

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Member Spotlight

Click here for The Canadian Museum of History’s member spotlight.

Each month we highlight a member (excluding Associates) in the associate’s newsletter TIAC Talk. TIAC Talk is circulated to more than 8,000 qualified industry and stakeholder email addresses, so this is a great opportunity to share information about your organization or company including what’s new, accomplishments and innovative ideas, with peers across Canada.


The heart and soul of Canada's vibrant tourism industry are the incredible stories, experiences, and insights that you, our members, bring to life every day. This is a place for you to share your success stories, challenges and creative solutions, a behind-the-scenes look at your daily operations, shine a spotlight on your region’s hidden gems and your sustainability initiatives, innovations and personal anecdotes.

Click here to share your story. 

Celebrating Strong Support: New and Renewing Members Bolster the Tourism Industry Association of Canada (TIAC)

We work relentlessly to foster growth, innovation, and sustainability within the industry. As the tourism landscape evolves, TIAC stands poised to champion its members' interests, amplify their voices, and drive initiatives that propel Canada's tourism industry forward.  

Welcome to our new members:

Udderly Ridiculous Inc 

Strathcona County 

The New Business 

We Explore Canada 

Freelance Writer - Marie-Julie Gagnon 

We also express our deep appreciation to the 45 members who have renewed their membership this month. 


Fires, Floods, and the Future: Sustainable Tourism's Potential to Support Climate Resilience 

Contributed by: GreenStep Solutions 

In the face of a summer season of wildfires that have broken records and impacted countless communities, both ecological and human, more and more discussion is happening in post-pandemic Canada about just how resilient our communities and businesses are when natural disasters arrive on their doorstep. 

More than 30,000 people have been evacuated from their homes and towns, and a similar number are on evacuation alert. Tourists were ordered to stay away, and the industry rallied quickly to reopen, but the impacts were felt by many businesses. 


 “Community resilience is the ability of a community to recover from a disaster or persist sustainably in the face of a new, ongoing hardship.” - Urban Footprint. 

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Industry Patrons of the Tourism Industry Association of Canada Recognized for Their Crucial Support

The Tourism Industry Association of Canada (TIAC) extends its heartfelt gratitude to the dedicated Industry Patrons who continue to play a pivotal role in shaping the future of the nation's tourism sector. These esteemed representatives from leading companies within their respective fields have been instrumental in driving positive transformation in terms of international tourism growth, investments, and the advancement of the travel and tourism portfolio. 


Their unwavering commitment goes beyond financial contribution; it serves as a cornerstone for TIAC's effectiveness in addressing the industry's challenges and dismantling barriers that stifle growth. Through their visionary investments, these Industry Patrons empower TIAC to be an even stronger advocate, paving the way for a thriving tourism landscape. 

The decision of these Industry Patrons to rally behind and invest in TIAC is a resounding endorsement of the association's credibility, solidifying its stature as the authoritative voice of tourism on a national scale.  

TIAC’s Sustainability Graduates! 

Congratulations to our dedicated members who have triumphantly completed the enriching free sustainable workshops, certification programs, and personalized one-on-one coaching provided by the Tourism Industry Association of Canada as part of our READI Program, made possible with the support of the government of Canada. Well done! 


TIAC's National Tourism Virtual Job Fair: Bridging Operators and Jobseekers with Enriching Learning

The Tourism Industry Association of Canada (TIAC) is set to revolutionize the way tourism operators and jobseekers connect with its upcoming National Tourism Virtual Job Fair in partnership with Tourism HR Canada. This innovative event bridges the gap between employers and potential employees but also offers access to insightful speakers and learning opportunities.  

In the wake of the pandemic's impact on the tourism sector, this event comes as a beacon of hope, offering a platform for job seekers to explore career options and network with industry leaders. Attendees can look forward to expert-led sessions on industry trends, skill development, and strategies for navigating the evolving landscape of travel and hospitality. The launch of the National Virtual Job Fair Program and platform will launch this Fall. 

TIAC's National Tourism Virtual Job is an ecosystem of growth and collaboration. As the travel industry adapts to new paradigms, this event promises to equip jobseekers with the tools they need to excel and connect operators with the talented workforce that will drive the revival of the tourism sector. 

Unlock Investment Opportunities: Register and Sponsor TIAC's Premier Investor Forum! 


Are you ready to take your investment strategies to the next level? Look no further than the TIAC Investor Forum, an unparalleled event designed to bring together seasoned investors, industry experts, and innovative startups under one virtual roof. This is your chance to stay ahead of the investment game, explore promising opportunities, and network with key players in the market. Register now and consider becoming a sponsor to maximize your engagement at this prestigious event. 

The event is scheduled for November 26 to 28 at the Hilton Mississauga Meadowvale. TIAC’s Investor Forum is a must-attend event for tourism businesses and stakeholders seeking insights into the latest market trends, innovative technologies, and high-potential startups.  

Sponsorship Opportunities: 

Showcase your brand, demonstrate thought leadership, and forge valuable connections that can drive your business forward. 

This is a golden opportunity to supercharge your investment portfolio and amplify your industry presence. Register now to secure your spot and explore the sponsorship packages available at TIAC's Investor Forum. 

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