A Message from Our President & CEO  

As the national voice of tourism, we bring our readers the latest news, data and trends impacting Canadian businesses. Advocating for tourism, in Ottawa and throughout Canada, the TIAC team keeps a busy outreach agenda, from which each edition of TIAC Talk brings you the latest updates.

Yesterday, the Coalition of the Hardest Hit Businesses praised the Government’s legislative proposal to provide much-needed support to the tourism and hospitality sectors. Bill C-2, an Act to provide further support in response to COVID-19, is the first Bill introduced in the House Commons by the new Liberal Government and makes good on commitments to save valuable business and jobs that are critical to Canada’s economy.

I am so looking forward to seeing some industry family in person – and online – at next week's Tourism Congress. I will be reviewing key trends over the last many months, and sharing my thoughts and vision for the future of the industry with you during the Leadership Report on November 30th. And, I am thrilled that I will have a chance to introduce the new Minister of Tourism and Associate Minister of Finance, the Honourable Randy Boissonnault, to attendees during this session. 
We have a full program of fantastic speakers lined up, and still have space for virtual attendance. Please visit TourismCongress.ca to register.

See you next week at Tourism Congress,

Beth Potter 
President & CEO
Tourism Industry Association of Canada
Together We Are Stronger
TIAC’s President and CEO, Beth Potter, will present this year’s Leadership Report, titled Together We Are Stronger at Tourism Congress on November 30th. This will be Ms. Potter’s first Report to the industry at Congress as head of TIAC. She will highlight the organization’s efforts to support the industry over the past 20 months, including the powerful collaboration and unity that emerged between industry partners over this challenging time. 

Beth will also discuss the strategic roadmap and vision for the future, as TIAC works to lead the industry’s recovery from the pandemic. 

But perhaps one of the most important parts of this presentation will be the first appearance of the newly appointed Minister of Tourism and Associate Minister of Finance, the Honourable Randy Boissonnault. Following the Leadership Report, delegates will have a chance to listen to Beth and the Minister in conversation, hear from the Minister on his views and priorities for tourism in Canada. 

The reintroduction of a dedicated Minister of Tourism gives us a clear acknowledgment of the importance of our industry to Canada’s overall economic growth and future prosperity for all Canadians. 
Minister Boissonnault was first elected to the House of Commons in 2015 and was re elected in 2021, representing Edmonton Centre. 

He is a successful entrepreneur, community leader, and philanthropist with a strong record of leadership in business, public service, and the not-for-profit sector. 

TIAC is very much looking forward to working with Minister Boissonnault and his team to ensure we will achieve the goal of rebuilding Canada’s travel economy and regain our leading competitive position in the global tourism market. Beth and the Minister will discuss just this - goals and future thinking for industry recovery. 
TIAC Takeaways
In the spirit of collaboration, we're creating TIAC Takeaways to be posted throughout the 2021 Tourism Congress. We've recruited a handful of industry thought leaders to share their key takeaways from live and online sessions. 

The Takeaways will be shared live throughout the Congress on Twitter and LinkedIn, and a round-up of key insights will be shared with all delegates after the event. We hope this will be a useful tool to share with colleagues and coworkers as we work together toward tourism recovery. Produced and created by Alphabet®. #TIACcongress

Where to Dine in Ottawa
Ottawa Tourism, co-presenter of TIAC's Tourism Congress, shares some tasty tips on where to dine when in Canada's capital.
Looking for login information to access your
membership account? Please click here, submit your
email and check your inbox for details. 
TIAC's Tourism Congress Program Advisory Committee
As a regular TIAC Member, you enjoy many benefits, including participating on advisory committees. TIAC would like to thank the following members who helped shape the 2021 Tourism Congress including:

  • Cathy Kirkpatrick, Partner, Alphabet 
  • David McClung, President, Baxter Media 
  • Richard Innes, Partner/Owner, Brain Trust 
  • Jim Facette, Executive Director, Canada’s Accredited Zoos and Aquariums (CAZA) 
  • Daniel-Robert Gooch, President, Canadian Airports Council 
  • Vivian Trieschmann, Student, Capilano University, on the Global Hospitality and Tourism Management Post Baccalaureate Program 
  • Cheryl Ranganadhan, Director, Travel Trade, Chelsea Hotel, Toronto 
  • Randy Vannatter, President & Chief Executive Officer, City Rewards Group 
  • Rebecca Mackenzie, President & CEO, Culinary Tourism Aliance 
  • William Hogg, Account Manager – Tour & Travel and Canada/US Markets, Destination Sherbrooke 
  • Marjolaine Tremblay, Founder, Deztnation 
  • Greg Elmhirst, General Manager, Elmhirst’s Resort 
  • Kimo Linders, Director, Business Development, En Route Travel Canada/En Route Travel USA 
  • Neal Alderson, Chair, Sport Tourism Canada, Events Nova Scotia 
  • Edmar Xavier, CEO, EXA Group Canada 
  • Minto Schneider, CEO, Explore Waterloo Region 
  • Stephen Pearce, Partner, Tourism and Leisure, GainingEdge 
  • Keith Simmonds, General Manager, Great Wolf Lodge 
  • Teresa Ryder, Director of Business Development , ITAC 
  • Laura Pallotta, Regional Vice President, Sales and Distribution, Marriott International – Canada 
  • Catherine Callary, Vice President, Destination Development, Ottawa Tourism 
  • Patti Balsillie, Consultant, Patti Balsillie Management Consulting 
  • Natalie Allaby, Cruise Development Manager, Port Saint John 
  • Jenny Rose, Vice President of Integrated Marketing Services, Tempest 
  • Maria Fortunato, Executive Director, The Heart of Ontario (RTO3) - Hamilton Halton Brant Regional Tourism Association 
  • Carol Alderdice, President and Chief Executive Officer, TIANB 
  • Yannick Mainville, Directeur du développement touristique, Tourisme Péninsule Acadienne Tourism 
  • Greg Klassen, Partner, Twenty31 

As members of TIAC's Tourism Congress Program Advisory Committee, they provided strategic direction, recommendations and leadership for innovative, educational and engaging programming and quality networking opportunities for TIAC members and other stakeholders of the travel and tourism industry 

Thank you for your tremendous support and dedication.
Hello to New and Renewed Members
The Tourism Industry Association of Canada (TIAC) is a not-for-profit membership organization. Our advocacy initiatives and efforts are only possible through the investment and support of our members. 

TIAC is delighted to welcome our newest members who have joined since October:

Thank you to the members who renewed throughout the month and continue their support of our advocacy efforts. 

Our success depends on you! 
TIAC Annual General Meeting
TIAC Annual General Meeting 
January 19, 2022, from 1:30 - 3:30 ET

The Tourism Industry Association of Canada's (TIAC) Annual General Meeting (AGM) will be held Wednesday, January 19, 2022 from 1:30 p.m. to 3:30 p.m. ET virtually.

To access the proxy vote or nomination form, click on the following:

These documents and the link to register to the AGM require you to log in to your membership account with TIAC.
If you have forgotten your login information to access benefits or renew your membership, click here and input your email address and check your inbox.
Measuring Sustainability: Tourism Congress Carbon Footprint & the State of the Canadian Tourism Industry
Written by Angela Nagy

For the first time ever, the Tourism Industry Association of Canada (TIAC), in partnership with GreenStep Solutions, is measuring the carbon footprint of the 2021 Tourism Congress. This will help TIAC to better understand its environmental impacts and what opportunities exist to reduce these impacts for future national events. 

The carbon footprint of a conference can vary significantly. Transportation is typically the main contributor, while energy use at the venue and food and beverage are also potentially high sources of emissions. 
To quantify these impacts for the 2021 Tourism Congress, data will be collected for a range of activities including:
  • Transport to the congress;
  • Accommodation;
  • Food and beverage provided at the conference venue;
  • Energy use for organizing the congress;
  • Energy use during the congress 
  • Printed paper materials for the congress. 
Accor: Confidence in Canada
With compelling new projects in the pipeline, over $1 billion in North American renovation spend, generous reward program extensions and a dynamic new global Fairmont brand campaign, Accor shows confidence in Canada.

What is Mixed Reality?
Mixed Reality is one of the latest technologies available for use in virtual and hybrid meetings to add excitement, engagement, and interactivity.

450 000 km2 of Possibilities
Parks Canada protects Canada’s natural and cultural treasures and is proud to contribute to our country’s world-class tourism offer.

Banff Gondola’s Nightrise
Nightrise at the Banff Gondola reimagines Sulphur Mountain’s summit after sunset. Created by multimedia studio Moment factory, the after-dark adventure explores the Canadian Rockies through dynamic lights, projections and soundscapes.

Impactful Community Approach 
How one DMMO forged a unique partnership to enable an ongoing vehicle for the development of Indigenous tourism entrepreneurship in the national capital and beyond. See www.StoryToTell.ca for more information.

Where Can We Take You?
Marriott Bonvoy reignites the spirit of travel by asking, Where Can We Take You?

Let VIA Rail Connect You
Let VIA Rail connect you to the places and people that make Canada one of the most beautiful and diverse destinations of the world.