As the national voice of tourism, we bring our readers the latest news, data and trends impacting Canadian businesses. Advocating for tourism, in Ottawa and throughout Canada, the TIAC team keeps a busy outreach agenda, from which each edition of TIAC Talk brings you the latest updates.

Yesterday, the Coalition of the Hardest Hit Businesses praised the Government’s legislative proposal to provide much-needed support to the tourism and hospitality sectors. Bill C-2, an Act to provide further support in response to COVID-19, is the first Bill introduced in the House Commons by the new Liberal Government and makes good on commitments to save valuable business and jobs that are critical to Canada’s economy.

I am so looking forward to seeing some industry family in person – and online – at next week's Tourism Congress. I will be reviewing key trends over the last many months, and sharing my thoughts and vision for the future of the industry with you during the Leadership Report on November 30th. And, I am thrilled that I will have a chance to introduce the new Minister of Tourism and Associate Minister of Finance, the Honourable Randy Boissonnault, to attendees during this session. 

 

We have a full program of fantastic speakers lined up, and still have space for virtual attendance. Please visit TourismCongress.ca to register.

See you next week at Tourism Congress,

TIAC’s President and CEO, Beth Potter, will present this year’s Leadership Report, titled Together We Are Stronger at Tourism Congress on November 30th. This will be Ms. Potter’s first Report to the industry at Congress as head of TIAC. She will highlight the organization’s efforts to support the industry over the past 20 months, including the powerful collaboration and unity that emerged between industry partners over this challenging time. 

Beth will also discuss the strategic roadmap and vision for the future, as TIAC works to lead the industry’s recovery from the pandemic. 

But perhaps one of the most important parts of this presentation will be the first appearance of the newly appointed Minister of Tourism and Associate Minister of Finance, the Honourable Randy Boissonnault. Following the Leadership Report, delegates will have a chance to listen to Beth and the Minister in conversation, hear from the Minister on his views and priorities for tourism in Canada. 

The reintroduction of a dedicated Minister of Tourism gives us a clear acknowledgment of the importance of our industry to Canada’s overall economic growth and future prosperity for all Canadians. 

 

Minister Boissonnault was first elected to the House of Commons in 2015 and was re elected in 2021, representing Edmonton Centre. 

He is a successful entrepreneur, community leader, and philanthropist with a strong record of leadership in business, public service, and the not-for-profit sector. 

TIAC is very much looking forward to working with Minister Boissonnault and his team to ensure we will achieve the goal of rebuilding Canada’s travel economy and regain our leading competitive position in the global tourism market. Beth and the Minister will discuss just this - goals and future thinking for industry recovery. 

 

For more information on the session click here.

In the spirit of collaboration, we're creating TIAC Takeaways to be posted throughout the 2021 Tourism Congress. We've recruited a handful of industry thought leaders to share their key takeaways from live and online sessions. 

The Takeaways will be shared live throughout the Congress on Twitter and LinkedIn, and a round-up of key insights will be shared with all delegates after the event. We hope this will be a useful tool to share with colleagues and coworkers as we work together toward tourism recovery. Produced and created by Alphabet®. #TIACcongress

Ottawa Tourism, co-presenter of TIAC's Tourism Congress, shares some tasty tips on where to dine when in Canada's capital.