Volume 21, Issue 6 | June 2024

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TIAK TALK NEWSLETTER
Published monthly for members of the Travel Industry Association of Kansas.

President's Report


Midsummer’s Festival, a very Swedish celebration, was celebrated this past Saturday in Lindsborg! The Swedes have long held festivities around the longest day of summer (truly this Thursday, but we celebrate on a weekend in Lindsborg) with friends, food, and fertility (get the scoop here). I truly enjoy this once-a-year celebration of Lindsborg’s heritage and the long daylight hours that are food for my soul. Extra hours for gardening, trail exercise, and travel. I love, love, love the long days of summer!

 

I was relating a bit of our recent anniversary trip to Colorado to a friend when she shared with me that she wished she had someone to travel with. She is single and feels uncomfortable asking someone to travel with her. Her response truly made me pause and reflect.


Honestly, I had not thought much about how my travel experiences are richer because of the PEOPLE that I travel WITH. I always enjoy traveling with my husband, my kids, and now…our grandkids, and good friends. My job has probably made me more apt to grab an available someone to travel with, and I enjoy seeing old and new things through the eyes of another.

 

Who do you travel with? I encourage you to seek out someone that may not be a seasoned traveler --someone shy, someone single, someone with a disability-- and take them on an adventure. The world looks a bit different through the eyes of a senior, a child, an immigrant, a significant other, or a good friend. We all experience the world around us in different ways and we all can learn more about how Kansas tourism assets impact those that we travel with. Ask the questions and take notes. What is outstanding? What needs to be improved? What could be added? What is unnecessary? What stood out? What will you remember?


Up for the challenge? Can’t wait to hear about your summer travels and who went with. 


To the Stars,

Holly Lofton 

Membership Incentive

Kansas Tourism Conference

KTC 2024 Registration Open!

Join us in Olathe, October 21-23, 2024

Are you ready to celebrate tourism? Join us in Olathe this October for the Kansas tourism industry's "don't miss" conference of the year. Enjoy inspiring speakers, valuable educational information and fun networking opportunities.


Kansas has so many things to celebrate this year and we can't wait for you to be a part of the fun!

Register today

2024 KTC Hotel Block

Reserve your room for the Kansas Tourism Conference in Olathe, October 21-23, 2024. The event will take place at the Olathe Conference Center with the room block at the same location through Embassy Suites. Single or double occupancy rooms are $149/night plus tax.

Reserve your room

Sponsorship Opportunities

Highlight and promote what you have to offer the travel and tourism community: introduce a new product, or remind everyone of a great location, piece of merchandise, or service you are famous for. There are options to fit every budget. Click here for more information on #KTC24 sponsorship opportunities.


A BIG thank you to all our generous sponsors to date!

Sunflower Snapshots

Introducing "Sunflower Snapshots" – Your Ultimate Guide to TIAK & Kansas Tourism!

 

Are you new to the tourism industry or exploring Kansas for the first time? Our new video series, "Sunflower Snapshots," is here to answer all your questions and help you navigate the vibrant world of Kansas tourism.

 

Series Overview:

Our 15-part video series covers everything a newcomer needs to know and insider tips for industry professionals. Each video is designed to provide you with the essential knowledge to make the most out of your Kansas Tourism experience.

 

Join us on this exciting adventure and let "Sunflower Snapshots" be your guide to navigating the tourism world with us in the Sunflower State. Stay tuned for more snapshots!

Discover the Power of Connection with TIAK!

 

Are you a tourism professional in Kansas? The Travel Industry Association of Kansas (TIAK) is your gateway to growth, networking, and industry leadership. Watch our latest video featuring Sean Dixon to learn why joining TIAK can be a game-changer for your business!


VIDEO 1: What is TIAK and Why Join with Sean Dixon

In the News

10 Counties Receive $6.65M for Rural Road Safety

The state's High Risk Rural Roads Program will provide $6.65 million in federal money for 10 projects to improve roadways, Gov. Laura Kelly announced. The Kansas Department of Transportation selected the 10 projects from 46 counties applying for $40.5 million. The projects are either systemic - encompassing a local roadway network - or site-specific. Learn more.

KTA Cashless Tolling Events

The Kansas Turnpike Authority will hold several pop-up events across the state over the next few weeks to provide information and KTAGs to the public before the turnpike switches to cashless tolling. Learn more.

Mural and Public Art Funding

Gov. Laura Kelly announced state funding of 20 new public art projects across Kansas. Administered through the Office of Rural Prosperity, the $78,800 in funding comes from the Rural Mural and Public Art grant program. All 12 awardees come from communities with populations of less than 15,000. Learn more.

Build Kansas Committee Develops Application Plan

The Build Kansas Advisory Committee committed to develop a plan to start requiring local matches from entities applying to receive state money for infrastructure projects. Learn more. View a recording of the meeting.

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Music Tourism is Big Business

Music tourism is bigger than ever, with megastars like Taylor Swift and Beyonce singlehandedly selling out hotel rooms around the world and major festivals drawing as many as 100,000 fans. The U.S. Travel Association estimates the average Swiftie spends $1,300 on tickets, flights, hotels, meals, and merchandise. Learn more.

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Generational Trends in Travel Motivation

A McKinsey survey found that travel is becoming a high priority, especially among younger age groups. With social media playing such a large role for younger generations, there's been a shift from spending on possessions to spending on experiences. Learn more.

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Business Travel Aiding in Employee Recruitment

Most CEOs plan to increase their travel budgets this year, as the C-suite sees business travel as valuable not only for revenue generation but for employee morale, according to a TravelPerk-commissioned report published June 13. Learn more.

TIAK Member News

Job Postings Available

TIAK is committed to keeping our members connected and assisting with promoting job openings and internships. We've added several job postings to the website. Check them out!

Welcome to TIAK!

Labor Report

Labor Market Report

Please find the link below to the May 2024 Labor Market report. The June 2024 Labor Report will be released on Friday, July 19, 2024.


May 2024 Labor Market Report: https://klic.dol.ks.gov/vosnet/gsipub/documentView.aspx?enc=O+qpCkhjA+v3dzYVbAEMjQ==  


Scroll down to Labor Report Documents for the May News Release and Labor Force Data for the “Interactive Labor Force Dashboard” and “Printable County Unemployment Rate Map”.

Travel Trends

May Lodging Report


TIAK has an agreement with Smith Travel Research (STR) to provide members with statewide reports on hotel occupancy each month. The following data is provided directly from STR:


Monthly and YTD Comparisons


Kansas had 61% property participation and 78% hotel room participation in March.

The U.S. Travel Association has paused its Monthly Data Report, but national travel indicators are shown in the graphic compared to last year.

TIAK Talk


CALENDAR OF EVENTS


Tourism Huddle

Second Wednesday of each month

July 10


TIAK Executive Committee Meetings

July 11

September 12

November 14


TIAK Board Meetings

August 8

October 21 (& KTC)

December 12


Event Dates

Kansas Tourism Conference

October 21-23 - Olathe