A Whole NEW Way to Gauge Results
Like all Exhibitors in the Virtual Show – we are learning how to understand our Statistics and Attendance at the Virtual Show (aka Analytics).
We do not need to tell you that exhibiting at an In-Person Show is very different than a Virtual Show. And its completely different being the Show Producer. We are learning just like you.
Here are some updated statistics to share with you, as of show closing on Saturday evening:
Registrations by Attendees so far: 34,164 (# of individual people who have Registered to Attend the Show)
Attended Unique: 24,595 (# of individual people who have attended the show so far, during the first 6 days, counted 1 time even if they attended multiple days)
Total Attendance: 42,208 (# of attendees cumulative; this is comparative to attendees who come to the in-person show more than 1 day; if an attendee comes to the show on Saturday, Sunday, Monday – it counts as 3 in Total Attendance).
Virtual Show – Page Views: 1,113,800 views. Over 1.1 Million pages views in 6 days.
Seminar Attendance: 16,795 (# of attendees viewing and participating in seminars over the first 6 days. Attendees in this statistic are counted each time they attend a unique seminar)
More on Seminar Attendance: Attendees per seminar are ranging from 75 to 500. Most seminars are seeing 200 – 300 in each session. Some much higher; some a bit lower.
Boat A Boat & Win Entries: 216 (# of Boat Buyers that have entered their purchase in the Contest to Win $10,000) Reminder – entries for boat sales to qualify are accepted until 1 day following the close of the Virtual Show (6pm on Monday, January 25, 2021). Attendees may enter on their own, or Dealers may enter on their behalf. Duplicates are eliminated from the entries. ANY BOAT purchased qualifies: New, Used, Big, Small. Boats under $10,000 can spend the remainder of the balance, outfitting their boat with products and accessories.
NEXT NEWSLETTER: Post Show!
The next Exhibitor Newsletter will be POST SHOW. It will include updated final statistics & analytics, plus a post show survey to get your feedback, ideas, and suggestions. It will be sent early this week.
Request for Comments for Post Show Press Release:
On Sunday (tomorrow), we will be in the process of gathering some preliminary feedback on Exhibitor’s experiences with the Virtual Toronto Show.
If you have any comments that we could include in the post show press release, please let us know – we would genuinely appreciate hearing from you for inclusion in the post show release:
Virtual Platform to Remain Open for 6 Months
Friendly Reminder – the Virtual Toronto Boat Show platform will remain open for 6 months following the close of the Live Virtual Show at 5pm on Sunday night. The functions of the platform that have a Live perception to them will be hidden (Chat, Video Chat, Schedule a Meeting).
The tab to contact Exhibitors by “Email” will remain active for 6 months following the show. Also, all of your content will be accessible if you would like to change or revise products, specials, brochures, videos, descriptions, etc.
The Toronto Boat Show will continue to promote the Virtual Platform to consumers. We will be communicating direct access to exhibitors and your products for 6 months, through the spring and peak boating season. The seminars have all been recorded and will be available On Demand for attendee viewing.