September 30, 2026

Today's Featured News

Bringing Experience To The Neighborhood

Development Magazine

Friedman Properties has launched experiential retail concepts at several River North buildings in Chicago, such as Theater of the Mind at the Reid Murdoch Building (top) and the temporary Bally’s Chicago casino at Medinah Temple (bottom), a landmark that is currently being marketed to global brands seeking a highly visible U.S. flagship.


How does experiential retail support a healthy neighborhood? For 24/7, mixed-use districts like Chicago’s River North, it can fill the gaps between office, dining, residential and nightlife, keeping streets active and inviting at every hour. Taylor Johnson helped client Friedman Properties place a byline with Development Magazine about how destination-oriented concepts benefit surrounding businesses and create a more robust commercial district. The resulting article included proof points from Friedman’s 5 million-square-foot portfolio, including Theater of the Mind, an immersive experience co-created by David Byrne and located in the historic Reid Murdoch Building overlooking the Chicago River. Friedman is also marketing the landmark Medinah Temple, currently the temporary home of Bally’s Chicago casino, as an ideal flagship location for a global brand in search of a unique multiuse space.




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ULI Chicago | Which Way Is Up? A Look At The Capital Markets

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CBC Riverfront Exchange

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IREM Chicago NBC Tower Building Tour

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