September 27, 2021
Today's Featured News
Among the rental communities appealing to baby boomers are BKV Group-designed Newman Lofts in East Lansing, Mich., and Oleander in Brookhaven, Ga., with interiors and outdoor amenities by Mark Cook Associates.

As one of the fastest-growing segments of the rental market, baby boomers are influencing everything from the design to the location of new apartment communities. Because these so-called renters by choice prefer walkable, amenity-rich neighborhoods where land is scarce, some existing properties – many of which offer the larger floor plans baby boomers seek – are being retrofitted to provide the desired level of finishes and amenities. When Multifamily Executive was seeking sources to discuss strategies for catering to this demographic – from how older buildings can get a new lease on life as apartments to what appeals to boomers overall we connected the outlet with Taylor Johnson clients BKV Group and Mary Cook Associates. Read more here.
 
For more insights on the housing preferences of different generations, download Mary Cook Associates’ recent white paper, “Psyched About Psychographics.”


Our business continues to grow and we’re looking for a senior account manager to join our distinguished team of communications professionals.
 
Senior Account Manager: If you're a media relations professional, strategic communicator and seasoned writer seeking a new opportunity, click here to learn about the role – or please share it with someone who you think would thrive at TJ.
 
Resumes can be submitted at resume@taylorjohnson.com.
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To post an open position, please contact Julie Grange at jgrange@taylorjohnson.com.
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Tuesday and Wednesday, September 28 and 29, 2021

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What is TJ TALK?
TJ TALK is a daily digest of the top real estate, marketing and media news and events compiled by the team at Taylor Johnson.

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