Using Design To Crack The Code On The Luxury Condo Market

Mansion Global



Embry, a newly completed luxury condominium tower in Chicago’s West Loop with homes priced from $1.4 million to $7.5 million, was an impressive 80% sold before opening. Architect Alan Barker, principal and residential market leader at Taylor Johnson client Lamar Johnson Collaborative, attributes Embry’s strong sales to its unique design details, such as its Art Deco-inspired bronze exterior that bucks today’s trend of all-glass facades to create interiors that feel more like single-family homes, offering framed views and space for artwork. Knowing the link between deliberate design and sales success would resonate with readers, TJ secured Barker an interview with Mansion Global. In the resulting Q&A, Barker explained his design approach to luxury residential projects like Embry and touched on his nonprofit work, such as POPCourts!, which transforms vacant lots into neighborhood amenities like basketball courts and community gardens.



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