Wonder Why PR Budgets Will Double By 2027? Ask AI.

Inc.

Over the past two years, Taylor Johnson has had numerous client conversations about AI and how it can support PR. The TJ team has always been a proponent of earned media and long likened the impact of a solid public relations program as “drops in a bucket” that add up to overall brand awareness. Turns out that steady drumbeat of strategically placed news and thought leadership across targeted media channels not only builds a company’s reputation and name recognition, but it also garners the attention of AI agents. According to this recent Inc. article, AI is replacing traditional search as the primary way people discover brands, and AI is heavily informed by earned media. It’s not that the old marketing guard of using key search terms to help with a firm’s Google ranking is forgotten, but it has been overtaken by AI platforms that continuously learn and gather new knowledge with every search, relying significantly on earned media, aka PR, and reputable third-party endorsements as its primary sources. In fact, it’s because of AI that investing in public relations and earned media outreach is ticking upward, with corporate PR budgets predicted to double by next year.

If you’d like to learn more about how PR can build — or maintain — your corporate or property reputation in the age of AI, reach out to Emily Johnson at ejohnson@taylorjohnson.com. 



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Taylor Johnson President Emily Johnson will return as a featured panelist at Bisnow’s “Property and Brand Marketing for Commercial Real Estate” event on Thursday, July 16, in Chicago. Johnson will participate in the panel “Telling the Story, Filling the Building: The Modern CRE Marketing Playbook,” which will explore how leading marketers, PR strategists and creative partners are building long-term brand equity while driving property-level results in today’s commercial real estate landscape. In addition to hearing her speak, attendees can also connect with Team TJ at the Taylor Johnson booth — we hope to see you there.

Click HERE to learn more and use code CHISPEAKER20 to register for the event at a discount.

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CBC Summer Panel & Networking Breakfast

Wednesday, June 17, 2026

Bisnow Chicago Transit, Infrastructure & Aviation Summit

(featuring TJ client Habitat)

Thursday, June 18, 2026

ULI Chicago | Wired For Growth: Data Centers, AI & The New Development Playbook

Thursday, June 18, 2026

NBOA Advocacy & Policy Breakfast Meeting

Tuesday, June 23, 2026

Bisnow Chicago Healthcare Summit

Wednesday, June 24, 2026

CREW Chicago The Viability Question: What It Takes To Build The Missing Middle

Wednesday, June 24, 2026

Chicago Association Of REALTORS® YPN Breakfast: Safety First – Risk Management For REALTORS®

Wednesday, June 24, 2026

Bisnow Educational Workshop: AI In Real Estate

Thursday, June 25, 2026

NBOAYP Touring The Pittsfield Building

Thursday, June 25, 2026

NBOAYP Financing Your First (Or Next) Multifamily

Wednesday, July 8, 2026

CREW Chicago Cocktails & Conversation

Wednesday, July 15, 2026

**Bisnow Chicago Property And Brand Marketing For Commercial Real Estate Conference

(featuring TJ President Emily Johnson)

Thursday, July 16, 2026

CAA 2026 Golf Outing

Thursday, July 16, 2026

Bisnow Chicago The Future Of Fulton Market Event

(featuring TJ client CRG)

Tuesday, July 21, 2026

CREW Chicago July Prospective Members Coffee And Conversation

Tuesday, July 21, 2026

CREW Chicago Diversey Driving Range Golf Clinic And Networking

Tuesday, July 21, 2026

CREW Chicago Candid Conversations

Thursday, July 23, 2026

REjournals National Net Lease Summit

Friday, July 24, 2026

Bisnow Chicago Chicago Senior Housing Conference

Wednesday, July 29, 2026

CoreNet Development Cruise

Thursday, July 30, 2026

Senior Housing News Trends

Tuesday, August 4 - Thursday, August 6, 2026

August SSBA Meeting – JC Griffin, Founder And Managing Principal, Griffin Venture Group

Wednesday, August 5, 2026

NBOA Annual Summer Soiree

Thursday, August 6, 2026

REIA Summer Cocktail Party (Members Only)

Thursday, August 13, 2026

BOMA Golf Classic

Thursday, August 13, 2026

CREW Chicago Tee It Up Your Way – It's All About The Fun!

Tuesday, August 18, 2026

Bisnow Chicago Bisnow Multifamily Annual Conference Midwest

(featuring TJ clients Evergreen Real Estate Group and Marquette Companies)

Wednesday, August 26, 2026

11th Anniversary Real Estate To The Rescue Golf Outing Benefiting Save-A-Pet

Tuesday, Spetember 1, 2026

Next City Vanguard Conference

Tuesday, September 15 - Friday, September 18, 2026

2026 Goldie Gala Chicago

(featuring TJ clients CRG and NAI Hiffman | Hiffman National)

Thursday, September 17, 2026

REIA Breakfast Meeting: Suburban Economic Development

Thursday, September 17, 2026

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Thursday, October 1 - Friday, October 2, 2026

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Thursday, October 22, 2026

Illumination

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Saturday, October 24, 2026

CoreNet Global North America Summit

Monday, October 26 - Wednesday, October 28, 2026

Chicago Build Expo 2026

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Harold E. Eisenberg Foundation Annual Dinner

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AHF Live

Monday, November 16 - Wednesday, November 18, 2026

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Project Manager

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To post an open position, please contact Gina Graf at ggraf@taylorjohnson.com.