Unparalleled Real Estate
THE ART OF REAL ESTATE

As a full-time Realtor and Allied ASID Interior Designer, I am highly attuned to the benefits of staging a property for sale. The financial rewards cannot be ignored: Sellers who stage their properties have received an increase of 15% or more of the dollar value offered by buyers and experienced a significantly shorter selling period. A smart seller will definitely include staging in their strategy to not only achieve the highest selling price in the shortest timeframe possible, but to bring their home up to the competition standard.

In Marin, 90% or more of listed properties have been staged and upgraded to showcase condition .

If your wealth manager told you he earned 15%, 10% or even 5% on your investment, I believe you would be pleased.    The investment to stage your home will pale in comparison to the first price reduction you may be forced to take (when your unstaged property lingers on the market). In fact, it may cost a seller more not to stage their home in today's red-hot landscape where we presently trend towards a Buyer’s Market.

Insider tips:

  • Once you have made the decision to sell your home, you have committed to moving onward. You must emotionally detach from your soon-to-be former home, so that it can be transformed into a place where others can envision themselves living. 

  • Do not be offended when your Realtor suggests staging your beautiful home. The primary objective of the staging process is to de-personalize your home for broad appeal in an intriguing manner. Nobody wants to be made to feel a voyeur by walking into a property filled with someone else's personal possessions.

  • Do not leave a property vacant and expect to receive top dollar. An empty house exposes all of its flaws and conveys a sad and desperate message suggesting financial woes that could lead to a low-ball offer.

Having managed many interior design projects from initial bidding to final execution, I am uniquely qualified to direct the pre-sale preparation process of renovations and staging for my sellers. When you begin to think about selling your home, or purchasing a new one, call me and let's work together to make it happen!

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Happy April!
Coldwell Banker Global Luxury