June 2, 2016                                                                    Advancing the Profession and Professional 
In This Issue:

May 18 Peter Shankman Workshop

Member Profile: 
Mark Camps
Meet Mark Camps
Senior Communications Consultant
Hospitals, Quality and Care Delivery Excellence
Public Relations and Communications
Kaiser Permanente

When did you join PRSA and what is one of your favorite benefits that the organization provides? 

I joined PRSA largely because I wanted to network. I know 'networking' is such an overused term, but after nearly 30 years in the newspaper business, public relations was relatively new to me. I also wanted to get to know more local people who were doing PR for local companies. I felt if I needed to switch jobs, getting to know others within the industry made sense. I wanted to find out what made them successful, what their struggles were, and what skills should I pick up if I want to remain viable in the industry.   
Reboot and Retool in Reno
PRSA North Pacific District Conference
Reno, NV
June 23-25, 2016
An educational and leadership event you won't want to miss! Connect with colleagues, network, and grow professionally and personally at this strategic communications conference.
Exclusive Member Education Benefit        

Are you thinking about getting an advance degree, expanding your expertise or going in a new direction? In today's evolving business world, it's smart to continue your learning journey in order to position yourself for success.

To help you on your way, PRSA-SF has partnered with Golden Gate University (GGU) for a special educational offer. Available immediately, PRSA-SF members can apply at no cost (application fee waived) and receive a 10% tuition reduction.

Visit the GGU/PRSA-SF information page for more information on GGU's career-enhancing degrees and certificate programs, conveniently offered at their downtown San Francisco campus or online.
Upcoming PR Training Seminars
FREE Upcoming Webinars (Member-Only Benefit)

June 29

PRSA-SF Member Benefits
National Job Center
Advance your career with access to career advice and free job alerts via the PRSA Jobcenter which puts more than 2,000 public relations, communications and marketing jobs within easy reach.

SF Chapter Network
Connect with the Chapter's 300+ active members - a diverse group of PR professionals representing nearly every practice area - to enhance your professional network for career mentoring , new business , and professional development.
Welcome New Members
Dwayne Alicie, Concur Technologies
Stephanie Huang, Genentech, Inc.
Kimberly Muscara, Genentech, Inc.
Rebecca Adrienne Phillips, Genentech, Inc.
Courtney Joy Siekirk, Genentech, Inc.
Elizabeth Holder Walmsley, Genentech, Inc.
Jeannine Kessell Luna, Jewish Community Center of San Francisco
Ben Jose, San Francisco Municipal Transportation Agency
Elizabeth Orpina, Visit Tri-Valley
Sheena Bell
Natalie Mason
Clinton McGue

FREE Google Hangout Event Today
Engaging with Virtual Communities: Black Twitter & Beyond
Presented by the PRSA-SF Diversity & Inclusion Committee

Thursday - June 2, 2016
1:00 - 2:00 p.m. PST

People of color and diverse audiences have long been left out of and misrepresented in mainstream media. Now, social media platforms like Twitter, Facebook and Instagram are enabling groups to start powerful social movements like #BlackLivesMatter, #NotAllMuslims, #SayHerName and #StopGamerGate that change the media conversation.

JOIN US on June 2nd for a Google Hangout to discuss how Black Twitter and other virtual communities can shift the media landscape in a meaningful way - and how we can help transform biased narratives, speak up against injustices and change the face of media for good.

Ask questions, share ideas and discuss how we can actively and authentically connect and engage with diverse groups on social platforms.

Public Affairs Panel: 
Importance of Transparency 
Thursday - June 9, 2016
5:30 - 7:30 p.m.

Location: Inner Circle Labs  
333 First St, Suite A, San Francisco


Rebecca Prozan
Public Policy and Government Affairs Manager
Sam Singer
Taylor Huckaby Spokesperson/

Y'Anad Burrell, Glass House PR & President of PRSA-San Francisco

PRSASF Members:  $15
General/Non-Members: $25
Student and PRSSA Members: $10

(Re)Imagining San Francisco General: 
How Communications Vaulted a City Icon into a New Era
Wednesday, June 22, 2016
5:30 - 7:30 p.m.

Antenna, 135 Main Street, Suite 800, San Francisco, CA

Presented by Brent Andrew, Chief Communications Officer, Zuckerberg San Francisco General Hospital and Trauma Center
Hear Zuckerberg San Francisco General Chief Communications Officer Brent Andrew explain the key role communications played in garnering support for and recognition of "the General" with both internal and external audiences and gain insights about the opportunities and sensitivities around major gift announcements.

Learn from this powerful case study how to earn optimal attention on behalf of your company or client for an important launch or other significant organizational milestone.

PRSASF Members: $25
General/Non-Members: $35
Student and PRSSA Members: $15

Diversity & Inclusion
The Public Relations Society of America, San Francisco Chapter's Board of Directors and Committee Members are excited to share the chapter's first diversity and inclusion statement.

PRSA-SF Statement
PRSA-SF is committed to providing professional development opportunities that are reflective and inclusive of all segments of society. Our goal is to provide communications programming that encompasses a wide variety of ideas, perspectives and cultural backgrounds. Through our events and resources, we aim to encourage, educate and engage with a diverse group of communications professionals while affecting change and fostering growth in the public relations industry.

Defining Diversity & Inclusion
Our definition of diversity covers characteristics, identities and their intersectionality including race, religion, sexual orientation, disability, culture, age, gender, gender identity and diversity of thought. These defining attributes impact how we approach our work, connect with others and move through the world. Everyone has at least one thing in common; we are different. Diversity and inclusion are proactive behaviors that respect, embrace and celebrate those differences.
Read more about this and other PRSA-SF strategic initiatives in this letter from chapter president Y'Anad Burrell 
Are you interested in getting your APR Designation?

If you're interested in getting your APR Accreditation, click HERE for more information.  Also, if you're interested in being part of a local study group, send an email to Y'Anad Burrell, Board President at yanad@glasshousepr.com. We will collect the names of those interested and create a group.

 work and our people are regularly covered in publications around the world.