SLHTA’s Quaterly General Meeting

On Tuesday December 17th, 2019  the Saint Lucia Hospitality & Tourism Association (SLHTA) will be hosting its Quarterly General Meeting  (QGM)  under the theme “ Creating Connections; Building Linkages”.   This theme was deemed best suited as   the Association has continued to focus on the importance of linkages within the Agriculture, Arts & Craft, Manufacturing and Small Business Enterprises Sectors. In addition, the SLHTA has prioritized the need for Allied Members to build alliances, develop relationships and acquire mutual benefits with the Accommodation Sector. A number of pending matters have been tabled for discussion. The AGENDA will be circulated shortly.

The Quarterly Annual General Meeting is scheduled to take place at the Harbor Club Resort from  1:30 pm – 5:30 pm  followed by a Business Mixer from  5:30pm – 7:00 pm . The Guest Speaker invited to present is  IICA ( InterAmerican Institute for Cooperation on Agriculture) Hemispheric Agro-tourism Specialist,  Ena Harvey  from the IICA Delegation in Barbados. Over the last four years, she has spearheaded IICA’s initiatives with the public and private sector in Agro-tourism in the Caribbean and Latin America, including the development of a Caribbean Strategy and Action Plan for trade linkages and rural tourism development.

For registration details please contact the SLHTA at [email protected] .
Tourism Advisory Committee Meeting
The Ministry of Tourism convened its quarterly meeting of members of the Tourism Advisory Committee (TAC), to discuss matters impacting the tourism industry. At last week’s sitting, Committee Members representing over 17 different Ministries and Departments received presentations from various officials on the following subject matters:
  • Tourism Satellite Accounting update presented by Abigail Leo
  • Data Gaps in the Tourism Sector presented by Tercel Louis
  • Planned Tourism Investment Projects presented by Ann Margaret Adams
  • Agency priorities for next financial year presented by TAC Members

Council members passionately exchanged concerns on issues affecting implementation of projects, as well as factors hindering stronger linkages between tourism and other productive sectors. Notwithstanding the efforts of the Saint Lucia Hospitality and Tourism Association to host trade shows and networking forums for members, many TAC members shared their concerns that the tourism incentives regime should be expanded to support the needs of manufacturers and service providers whose business models are heavily dependent on the hotel and tourism sector.

Representatives also lodged queries about the status of legislative and policy instruments designed to govern food safety and hygiene, energy efficiency, alternative energy projects and electric vehicles. Administrative challenges expected to impact the rollout of the Tourism Satellite Accounting project was discussed, as well as recommendations to mitigate the challenges. The Ministry of Tourism recommitted to working with stakeholders to implement solutions to the challenges raised.

Then members agreed to reconvene for updates in the first quarter of 2020.
Tourism Authority Shares Marketing Strategies with Tourism Private Sector

A Marketing Meeting of the Saint Lucia Tourism Authority was convened to present updates to the Tourism Private Sector on marketing strategies in various source markets and obtain feedback on the initiatives. The gathering, held at Harbor Club, was addressed by the Minister for Tourism Honourable Dominic Fedee, SLTA CEO Beverly Nicholson-Doty and other SLTA officers. Various representatives from Research and Planning, Mediagistic, BrandTalk and other Market and PR managers presented.
Tours and Excursion Sector Incentives

The Government of Saint Lucia has recognized the tours and attraction sector as key allies in the development of Saint Lucia’s tourism. After a collaborative effort between the SLHTA and the Minister for Tourism Honourable Dominic Fedee, the Government agreed to grant concessions on the acquisition of replacement transportation in the tours and attraction sector.

Rendezvous Resorts supports applied learning experiences

Rendezvous Beach Resort recently hosted a contingent of students from the Grande Riviere Primary School on a field trip at the resort at Malabar Beach.

The exercise was the resort’s contribution to the just-concluded Junior Achievement’s Global Marketplace Programme which took place at the school earlier this term, over a period of 8 weeks. The JA Global Marketplace Programme provides practical information about the importance of international trade, what makes world trade work, and how trade affects students’ daily lives... READ MORE
SLHTA's Tourism Enhancement Fund and PMDU Connect

The SLHTA’s Tourism Enhancement Fund met with representatives of the Performance Management and Delivery Unit (PMDU) from the Office of the Prime Minister to discuss ongoing support for Crime and Citizen Security initiatives. The PMDU had previously made a presentation to the Board of Trustees of the SLHTA TEF on national initiatives designed to mitigate crime, deviant behaviour and ensure citizen security. The presentation was well received by the Trustees, resulting in financial support for a number of initiatives. SLHTA CEO subsequently convened a meeting to discuss the way forward for implementation. Some of these initiatives include support for the Boys Training Centre, equipment for The Royal Saint Lucia Police Force and coordination between the stakeholders to ensure success.
Serenity Vacations & Tours

Company Description: Personalized vacations and tours concepts designed to give each visitor a unique and pleasantly memorable island experience.

We are small family of heartwarming St. Lucians dedicated to adding a unique, local yet professional flavor to your vacation.  You and your party are assigned a personal Vacations Ambassador who will remain available to you from the moment your vacation experiences are confirmed, and until you end it. Meet us as Friends – leave as family. The true spirit of a vacation is evidenced by the intangible yet recreative feelings of warmth and welcome experienced through the genuine smiles of genuine people, sharing exceptional moments.   

Manager: Mr. John S. Mathurin
Telephone Number: 758-450-4525
Fax Number: 1 410-782-0137
Address: P.O.Box GI 2090
Email Address: [email protected]
Love Your Planet!

During the 2019/2020 budget debate, the Minister for Sustainable Development Hon. Dr. Gale Rigobert announced that Saint Lucia would be taking steps to reduce the country’s dependence on selected single-use plastics, as well as other food service containers made of Polystyrene (PS) and Expanded PS (EPS), also known as Styrofoam.

Following the policy announcement, the Department of Sustainable Development continued working with its key stakeholders. This was to ensure that adequate preparation was made to effect 1) the ban on the importation and 2) the subsequent ban on the use, sale, and manufacture of Styrofoam and selected plastic food service containers.

Click Here for Styrofoam and Plastic Food Service Container Act 22 of 2019
Manufacturing, agro-processing and art & craft sectors to benefit from SLHTA linkages program

The St. Lucia Hotel & Tourism Association (SLHTA), which recently won an award and accolades from the Caribbean Hotel & Tourism Association (CHTA) for its Virtual Agricultural Clearing House (VACH) program, is moving to expand the initiative in order to allow the manufacturing, agro-processing and and art and craft sectors to benefit from it.

The Virtual Agricultural Clearing House enables local farmers to sell their produce directly to hotels, restaurants and food and beverage distributors by connecting with them via a simple Whatsapp platform.

The phenomenal success of the VACH earned the SLHTA second place in the Social Responsibility category of the CHTA’s 2017 Caribbean Hospitality Industry Exchange Forum (CHIEF) Awards. The CHIEF Awards highlight Caribbean businesses that work to improve the wellbeing of the industry and the region through the adoption of best practices.

With the VACH having had such a positive impact on the agricultural sector, the SLHTA is now looking to replicate its success by strengthen its partnership with the manufacturing, agro-processing and art and craft sectors and incorporating them into the linkages program.
Coconut Bay Beach Resort & Spa
Christmas Santa Train

Coconut Bay Beach Resort & Spa annual Christmas Santa Train took place on Tuesday 3rd December 2019. Team members of various departments visited a number of schools within the community bearing gifts for the Christmas Season. A total f 350 gifts were wrapped and delivered to students which brought huge smiles to their faces.

SLHTA Tax Committee Meeting – 10 December 2019 at 2pm, SLHTA Office

SLHTA Quarterly General Meeting – 17 December 2019 at 1:30pm, Harbor Club

SLHTA Annual Xmas Raffle Draw – 20 December 2019, SLHTA Office

Caribbean Society of Hotel Association Executives Leadership Conference – 19-20 January 2020, The Bahamas

Caribbean Marketplace – 21-23 January 2020, The Bahamas
Royalton & Hideaway at Royalton St. Lucia Resort & Spa
Nestled in the lush landscapes set upon one of the most picturesque islands in the Caribbean, Royalton Saint Lucia welcomes each guest on a vacation in upscale style and comfort. Our modern facilities, warm staff and exhilarating locale rich with both culture and world-class cuisine are the backdrop for an unforgettable All-In Luxury® escape. For travelers of all ages, this modern resort features 3 distinct sections, including a family-friendly vacation experience in the general resort, Diamond Club™ for a higher level of service with exclusive pool, beach and dining areas, and Hideaway, an adults-only oasis.

Treat the family to a vacation where kids can spend hours interacting with others in the supervised kids club, which features the Kids Adventures Program, designed for a memorable experience in paradise.

Room Categories: Luxury Junior Suite, Luxury Junior Suite Ocean View, Luxury Family Suite, Luxury Junior Suite Swim out, Luxury Presidential One Bedroom Suite, Luxury Junior Suite Diamond Club, Luxury Junior Suite Ocean View Diamond Club, Luxury Junior Suite Swim Out Diamond Club, Luxury Family Suite Diamond Club, Luxury Presidential One Bedroom Suite Diamond Club, Luxury Penthouse One Bedroom Jacuzzi Suite Diamond Club, Chairman’s Two Bedroom Suite Diamond Club.

Butler Manager
Role Summary:
Accountable for the overall supervision of Butlers as well as the enhancement of Butler Service by incorporating new standards introduced by SRI and Guild of Professional Butlers.

Duties & Responsibilities of the position:
  • Implements and ensures SRI Butler standards/SOPs are adhered to
  • Investigates concerns received via online scores, letters and other sources, and provides solutions to prevent recurrences or lapses in service delivery, while keeping the Group Butler Manager informed
  • Takes the necessary action for violations and inconsistencies in duties
  • Conducts regularly scheduled meetings with Butler team members
  • Identifies and analyses systemic problems with resort team to determine root cause and formulate sustainable solutions
  • Maintains an excellent working relationship with all team members, managers and supervisors
  • Ensures room inspections are routinely conducted and documented
  • Follows up to ensure that major/recurring defects are eliminated
  • Resolve guest problems quickly, efficiently and courteously
  • Assists with any other tasks as directed by the General Manager/Group Manager
  • Reviews/audits guest information logs and actions where necessary
  • Ensures that Butler ‘after stay’ comments are accurately entered and compiled at the end of each month
  • Monitors and ensures cooperation and teamwork within the department and throughout the organization, especially Housekeeping, Engineering & Maintenance and Food & Beverage
  • Ensures all monthly reports are submitted and reviewed and all concerns resolved
Qualifications and Experience:
  • BSc. in Hotel or Business Management or equivalent
  • Certification from Guild of Professional English Butler
  • Minimum of two (2) years’ work experience in a similar or comparative position
  • Minimum of two (2) years’ working as a Butler

If successful, a clean Police Record will be required. Interested persons should submit their applications by December 20, 2019 with curriculum vitae via Email to:
The Recruitment and Compliance Specialist
Sandals Grande St. Lucian Spa & Beach Resort

NB: Please enter “Butler Manager” in the subject field in the email for consideration. We thank all applicants for their interest but only short listed candidates will be contacted.


...Culinary Corner...
Department of Hospitality
Dine at the Le Forte Restaurant at SALCC     
The Naked Fisherman at Cap Maison
Cap Maison is very proud to announce that our beach restaurant “The Naked Fisherman” was highlighted as one of the top 20 best beach bars to visit for 2020 by the Caribbean Journal. 

Nestled on a natural cove just below Cap Maison is The Naked Fisherman Beach Bar & Grill – a complete antidote to the stress and rigors that life throws at you. A carefree environment where you plan an hour and stay all day.

In keeping with the relaxed atmosphere, reservations can be made for the beach, the deck or a casual seat at the bar if a table is not immediately available, simply relax with a drink at the bar and listen to the waves... READ MORE
Try this delicious recipe

...At least one month before baking, soak all the dried fruit except the cherries. Add in Stout, Wenneker Vodka, Wenneker liqueur cherry brandy and any others from our Wenneker 40 flavour selection. Mix in with cinnamon powder, nutmeg, bitters and an additional ½ lb of sugar.
ABTA launches Travel Trends Report 2020

The findings from ABTA’s Travel Trends 2020 report, released today, highlight that despite the political context consumer sentiment is positive when it comes to holiday-taking. ABTA research shows that travel is a spending priority for the year ahead, with over a quarter of people (27%) planning to spend more on their holiday, up from 25% who said the same last year... READ MORE