TRASA February 2021 Newsletter |
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President's Message
Greetings from TRASA!
Well, I for one am very happy to put the year 2020 in the rearview mirror. We faced unprecedented challenges not only in our industry, but in our own daily lives. Promo made the “big pivot” and suddenly we had to become PPE experts and spruce up our home offices. We face 2021 having learned a few lessons and I think we have great potential to make this year a hugely successful one.
Now more than ever I think participating in a regional association is important to prepare for what 2021 will bring. Because TRASA CARES, we are committed to creating opportunities for us to share ideas, tell our stories, and provide tools and education to better prepare for the changing world of promotional marketing.
Join us for the new TRASA Learning Lab where we will offer a virtual experience every month to help you plan for the special days, weeks and months of the year two months in advance. The first Learning Lab will be on March 10 from 9 to 11 a.m. and will focus on special days/events in May. We will have up to 15 suppliers showing you ideas of how to sell to your health-related clients. The focus for this event will be "Health Care...taking care of the front line" The supplier presenters will not talk net pricing so this recorded session would be a resource for you to share with your clients as you prepare for May health-related events.(see more details on this event below)
And if you can’t make it, these sessions, along with the Toolbox Talks, are all recorded for you to experience at your convenience and will be found in the new resource center that we are currently building on the TRASA website at www.trasa.net.
So get involved and join us as we take on new challenges and commit to making 2021 a fantastic year together!
Best Regards,
Tim Wingert
TRASA Board President
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ZOOM CALLS - stay connected
Did you miss the Zoom-related Toolbox Talk hosted by TRASA Board Member Nick Morrison, Snugz, on January 26? Or maybe you did attend but would like to watch it again on your own time.
Now is the time to check it out. Whether you are new to Zoom or an experienced user, Nick did a great job presenting the basics and also some new tips.
If you haven't attended Toolbox Talks, this will give you an idea of what you have been missing Tuesdays at 11 am
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WANTED! 15 suppliers who sell product that would benefit clients who work in hospitals, nursing homes, nurses, and EMS Services
March Learning Lab
Health Care...taking care of the front line
Wednesday, March 10 from 9 to 11 a.m.
The purpose of this Learning lab is to show/educate distributors what products are available to them as they plan for May events regarding National Hospital Week; National Nursing Home Week; National Nurses Week; and National EMS Services Week.
This session will be recorded and posted on the TRASA website in the member resource section for distributors to use/share with their clients.
Net pricing should will not be discussed during presentations.
Suppliers click here to reserve your spot. Currently 12 spots available. $50 for supplier members / $100 for non-member suppliers.
Thank you Label Works, Team Walter B, and Koozie Group for registering.
Participating suppliers will have their logos hyperlinked on the TRASA website for the month of March as an event sponsor.
Distributors register below in the calendar of events
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TOOLBOX TALKS
Tuesdays @ 11 a.m.
Distributors join us to hear what is selling now! Learn what is new! Hear case studies.
Presenters may surprise you with special offers. And, you may even be the winner of the prize wheel.
Visit the TRASA website at www.trasa.net to register and see the list of upcoming schedule of Toolbox Talks, Webinars and other shows.
Toolbox Talks are free for distributors members; $10 for non-members.
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TRASA Distributor Member
Town Hall Meeting
Wednesday, February 24 @ 11:30 a.m.
Zoom format
The TRASA Board needs to hear from you!
Bring your lunch and pull a chair up to your computer.
This is YOUR time to share
Tell us how TRASA can help you this year
What do you need?
What are your challenges & successes?
How can we better serve you during these challenging times?
If you are unable to attend, you are welcome to email or call Patti Ward, TRASA Executive Director, and a share your thoughts, concerns and ideas. (patti@trasa.net / 412.860.0699)
We will be offering two more Town Halls in March / April. One in the morning and one at the end of the day to give everyone the opportunity to share.
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DISTRIBUTOR MEMBERS SAVE MONEY ON ORDERS
Q: Did you know that there are TWO coupon options from TRASA this year to help you save money on your orders?
To access both options, log into the TRASA website at www.trasa.net and you will see the information in the members only section.
Option #1 The Zoom Coupon Book link has 70+ coupons available to you. Save it to your desktop so that it's handy.
Option #2 This year we are offering PromoHunt as an additional option to save money on your orders. Want to learn more about it? Click on this link to see the Toolbox Talk from Feb 9 to learn about PromoHunt.
Passcode for the link, if needed, q@!t28TM
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2021 TRASA MEMBERSHIP RENEWAL
- Have you renewed your dues yet?
- Are you a friend of TRASA considering becoming a member? We hope you do.
If you already renewed your membership - THANK YOU!
If you didn't renew yet or wish to join please click here.
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TRASA 2021 Calendar of Events
March 10 - TRASA Learning Lab from 9 to 11 a.m. Focus: Health Care
April 7 - TRASA Learning Lab from 9 to 11 a.m. Focus: Summer Fun!
April 29 - State College Client Expo
May 20 - TRASA Outdoor Show
August 12 - Erie Client Expo
October 5 - TRASA Client Expo at Printscape Arena
October 6 - TRASA Altoona Client Expo
Check the TRASA website for event updates www.trasa.net
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Contact Ben Haynes, Corporate Program Manager, at ben.haynes@qti.com or call 214.560.4551
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Industry News
- Provided by Steve McWilliams, Keystone Specialties, Inc: This article is very insightful, as a distributor, for what is coming this year. Plus there are links to how COVID is resurging in China and Chinese cotton is now banned as of 1/15.
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Koozie Group Restarts Selling Internationally - Koozie Group (PPAI 114187, S13), previously BIC Graphic, is once again selling promotional product solutions outside the United States, Canada and approved territories as a result of changing its company name last month. For the past three years, the Clearwater, Florida-based supplier’s sales of promotional products were limited due to a clause within the sales agreement with its previous owner.
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ZOOM CATALOG - Josh Storey has been hired as the digital marketing assistant for Boulder, Colorado-based technology provider ZOOMcatalog (PPAI 396190). Storey will work closely with Director of Marketing Rob Alley, and leverage his experience as a copywriter and marketer in the promotional products industry to assist with branding, messaging, product and digital marketing, and other growth initiatives
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Sales Article: Why is Everyone Tuning Me Out? The more you say, the less people hear. Practice these six techniques to help you “be brilliant, be brief and be gone.” (source: PPB Newslink) Click here.
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