Though we're seeing there is still is a need for relaxation, our clients are also looking for experiential qualities in their vacations. They want to learn, to see something they’ve only read about, or better yet to discover something they didn’t know existed. They want their travel experience to be sustainable. By this we mean to sustain the areas and communities visited. The World Travel & Tourism Council (WTTC) believes that this trend will continue for at least the next decade.
At the 2019 Annual Congress, the WTTC predicted the volume of worldwide air travellers will grow from the current 4.2 billion annually to 8.2 billion by 2037. This is why we are seeing a plethora of mega ships carrying between 3000 to 6000 passengers – to support current cruise traveller numbers !
This is a tough reality check for anyone whose definition of experiential quality means getting up close and personal with the people, towns, regions, wildlife, ecology of the destination they want to visit, see and learn about on their well-earned vacation.
At Today's Woman Traveller and The Travel Broker, experiential quality is our specialty. As a small company, we can work wonders to create that up close and personal experience
and in a sustainable way. Here are examples of what I mean: