MAY 2020
Self-Storage Report Monthly Newsletter
How to Differentiate Your Business and Create the Ultimate Customer Experience
by Liz Pratt, PhD, IBM

Do your customers suffer from BBD Syndrome, otherwise known as wanting a Bigger, Better Deal? Do you find that it’s not enough to provide a clean and secure facility with custom options for unit size and duration of stay? Are these featured differentiators now baseline expectations? How can you stand apart in a competitive marketplace and reduce your customer’s BBD symptoms while still making financial gains? 

As customers experience new and desirable product features, expectations rise in tandem, resulting in no permanent gain in satisfaction, which in turn, impacts...
Webinar: The Ins and Outs of Online Auctions

Are you considering going online with your foreclosure auctions, but haven't made the switch yet? Are you already conducting online auctions and have questions about the process? Or, are you just looking for information on how to conduct auctions during this time? Join us for a free webinar where we'll take a deep dive into the world of online auctions with our panel of industry insiders.

Date/Time: May 28 @ 11:00 a.m.

Topic: Online Auctions

Moderator: Lonnie Bickford,

Panelists: Cassie Dodgen, Pinnacle Storage Properties; Ann Parham, Joshua Management; Ross Pfeifer, Hixon Properties

Keys to Protesting Your Property Tax Valuation
by Taressa Dominguez, TSSA Director of Education and Marketing

It’s that time of year again. Valuation notices have been mailed and the protest process is beginning. TSSA worked recently with Taylor Vaughan, CMI of Delta Property Tax Advisors to bring you the “Battling Property Taxes: Understanding Your Valuation & How to Protest” webinar. He shared his comprehensive overview of the valuation and protest processes. We summarized some key takeaways in a new blog post.
Save It and Forget About It

Trouble remembering your password to log in to the Members Only part of our site? Did you know that you can check the "Remember Me" box the next time you sign in to so you won't have to fuss with finding your password again? We all have SO many passwords these days and keeping up with them all can be stressful, so enable the single-sign-on feature to save your password and forget about it!

A big thank you to those who completed our recent impact survey focusing on how the pandemic has affected your self-storage business. We appreciate that you took the time to help us help you. Some highlights from member responses include:

  • 27% of respondents indicated their biggest challenge was not having enough new customers

  • 43% of respondents saw lower rent collections in April 2020 compared to April 2019

  • 88% of respondents kept personnel levels at normal rates or decreased their staff hours or their number of personnel only slightly in April 2020

Full compiled results to all questions were only sent to those who participated.

We will send a follow-up survey next month. Please help us collect data by participating when you receive it. Respondents will receive a full summary of the survey results.

Austin Legal Seminar
June 26: New details to come

With the ongoing restrictions, we are researching a new option for delivering the Austin Legal Seminar to ensure the safety of our members. We are working out the details and will provide an update soon.

Abilene Luncheon
June 9: Postponed

The Abilene luncheon has been postponed. We will provide updates as they become available.

Big Ideas in Storage Conference
October 11-13, 2020
Fort Worth Convention Center
Fort Worth, TX