by Holly Fiorello
 
There are more people on Facebook than there are in any population in any country. Yes, Facebook has more active users than there are people living in China. That is crazy!

Social media levels the playing field. A one store brand has just as much ability to be a rockstar as one of the REITs in terms of community engagement and driving leads. No, self storage is not the sexiest business, but that doesn’t mean we have to be...