New Travel South USA Chair and Board of Directors |
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August 5, 2020. Atlanta, GA. Chelsea Ruby, Commissioner, West Virginia Tourism Office, has been elected by her peers to Chair of the Travel South USA Board of Directors in FY21. Chelsea has been an active member of the Travel South USA Board since 2017, serving on various committees and, most recently, the chairwoman of the 3-year strategic planning task force.
“Hospitality is a time-honored tradition across the Travel South region, and our famous warmth and generosity are needed now more than ever. It is through partnerships and cooperation that keep our guests safe, ensure public confidence, and navigate these difficult circumstances. It is a great honor to accept the nomination to be Travel South USA’s Board of Directors chairperson for fiscal 2020-21. I believe the leadership role the Travel South organization provides is crucial, and I look forward to working alongside my fellow state tourism directors. As we move forward, we will be increasing our investment to provide a more robust platform of market research and critical insights to support our region as we navigate the road to recovery. Together, our region, states, and authentic destinations will emerge from these global challenges even stronger than we were before.”
Serving on the Executive Board will be:
- Craig Ray, Director, Visit Mississippi as Vice Chair
- Doug Bourgeois, Assistant Secretary, Louisiana Office of Tourism as Secretary
- Mike Mangeot, Commissioner, Kentucky Department of Tourism as Treasurer
- Duane Parrish, Director, South Carolina Parks, Recreation & Tourism as Past Chair
New and reappointed committee chairs & Board members include:
- Travis Napper, Director, Arkansas Tourism as Advertising Committee Chair
- Stephen Foutes, Director, Missouri Division of Tourism as PR/Media/Social Committee Chair
- Doug Bourgeois, Assistant Secretary, Louisiana Office of Tourism as Global Marketing & Sales Committee Chair
- Lee Sentell, Director, Alabama Tourism, Board member
- Mark Jaronski, Deputy Commissioner, Explore Georgia, Board member
- Wit Tuttell, Executive Director, Visit North Carolina, Board member
- Mark Ezell, Commissioner, Tennessee Department of Tourist Development, Board member
- Rita McClenny, President & CEO, Virginia Tourism Corporation, Board member
- Liz Bittner, President & CEO, Travel South USA, Board member
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2020 Domestic Showcase Media Program Results |
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Earlier this year Louisiana Office of Tourism and Visit Baton Rouge welcomed 48 travel journalists for Travel South USA Domestic Showcase Media Marketplace and statewide media FAMs. Journalist scored the final Travel South Domestic Showcase a 4.74 out of 5.0! The Media Marketplace also generates nationwide publicity that reaches millions of leisure travelers and group tour executives, through earned media placements. Travel South USA follows and tracks each attending journalist’s published results and has released a preliminary report of published destination articles from the past four months.
2020 Preliminary Report:
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Thank you to all hosts and PR suppliers who made the 2020 Domestic Showcase Media Marketplace a success! Even with limited availability for post-Showcase media visits and press trips due to COVID-19, the results gleaned from the past four months have generated significant awareness of the diverse destinations found within the South. Keep’em coming! |
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