Lately, I’ve been thinking a lot about branding. I’ve never taken a marketing or advertising class, but I know what I like. I’ve seen a few adds over the years that were so impressive that I’ve shared them with family members. Their messages were clear and they invited you to explore further. Exactly what you want your advertising and marketing to do.
Last year, while I attended the WV Chamber conference at the Greenbrier, I visited a spa shop that offered readers. For you younger folks, readers are reading glasses that help you see things close up.
Anyway, I tried on these readers that offered an amazingly comfortable fit. They have a subtle blue tint that is advertised to reduce eye-stain for those constantly on the computer. The price tag was higher than I normally spend on readers, but there was something different about these particular readers. The top of the frames is marked “port” and “starboard” nautical terms for watercraft and aircraft distinguishing left from right. A nice little touch. In addition to offering a quality product, they were also selling a lifestyle. A lifestyle that I could relate to. The company is Caddis. If you’re interested in seeing how they market and brand their products, I invite you to check out their website.