From the Director’s Desk for January 10, 2025
I love movies! When my sister and I were teenagers and I had just learned to drive, we spent nearly every Saturday at our local drive-in. To this day, my boys and I share our impressions of movies we have seen. We make recommendations to one another as “must-see” movies and then talk about them later. Movie-going is a family tradition!
There once was a time when movie theatres and drive-ins were everywhere in nearly every community. That was a long time ago. I don’t believe that so many disappeared because of lack of interest. When times are hard, watching a movie in a quiet theatre is a means of escaping whatever is happening outside, if just for a moment. It is also a way of learning something about the world that we may not have previously known. I think many movie houses and drive-ins closed because of the costs associated with operating them profitably. That's just my guess.
In today's competitive environment, having a movie theatre in a small community like ours is a bigger deal than many people know. It elevates the entertainment offerings of a small town. It’s part of the fabric of a community that gives it “charm.” It's something to do with family and friends. From an economic perspective, a local movie theatre brings visitors to an area. Dinner and a movie make for a great evening!
The Movie House in New Martinsville is our local movie theatre, and they don’t disappoint. The challenges of operating a movie theatre in today's marketplace, with so many streaming services available, must be daunting, yet The Movie House delivers! A family of four can see a first-run movie for just twenty dollars. That’s an unbelievable deal!
Beyond offering these first-run movies that the rest of the country sees for much more money, The Movie House is also available for private parties and events. They provide advertising spaces to promote local businesses and organizations as well. These additional features help keep the theatre going. The revenue from concessions also helps, so make sure to buy plenty of snacks.
You may have noticed that we always include The Movie House's latest offerings in every newsletter. We consider this a community service.
Over the holiday season, I was able to take some time away from work. I saw four movies and greatly appreciated not having to drive for miles to see a new movie. LOL
Thank you, The Movie House. You’re appreciated!
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