Franklin Boulevard Business Association                                                                                        Summer 2016 Newsletter
Tales from the Trail
  In This Issue:
  • Message from the President
  • Meet the New Board Members!
  • Two National Night Out events to Celebrate!
  • Corporation Co-Sponsors
    "Pop-up Park" Event in 'the Avenues'

  • Message from the
    Outgoing Executive Director
Message from the President:
Summer Greetings:

It's been a busy winter, spring and summer with the Franklin Boulevard Streetscape Grant Celebration in January; the 30th Anniversary Membership Meeting & Luncheon and the Rebranding of the Business District and Banner Installation Ceremony in March; and not one BUT two Association sponsored National Night Out events on August 2. Next up, is the La Familia sponsored Latino and Hispanic Parade in October and the Association's Historic Monterey Trail District float. We hope you'll join us!

In addition to these many activities, the Board of Directors has also launched a search for a New Executive Director (ED). Marti Brown, our current ED, is returning to a career in the public sector and while we're sad to see her go, we're excited about the direction the Association and District is headed and will continue to go. The new ED will be expected to continue the many projects that are currently underway. In addition, Marti will continue to assist remotely with the completion of the Association's Strategic Plan and consult on the upcoming Franklin Boulevard Streetscape Project.  Once the new ED is selected, the Association's Board of Directors will make a formal announcement. We expect him or her to start in early/mid-September. Stay tuned!

In the mean time, stay cool and have a safe summer!

Meet the Association's new Board Members!

Lisa spent 12 years in the mass media industry in San Francisco and Los Angeles.  Her work included television research and production, concert promotion, special events marketing, commercial voice-over, and media relations. 

In 1996, Lisa began her career in public health by establishing neighborhood walking groups in Venice and Santa Monica, California.  In 1998, she moved back to her hometown of Sacramento and started working as the 50+ Wellness Program Coordinator for the City of Sacramento. She also served as Manager of the California Active Aging Program, a joint program of the University of California, San Francisco, Institute for Health and Aging and the California Department of Public Health. In addition, she was Chief of California Active Communities, the state’s physical activity unit within the California Department of Public Health. 

Lisa developed programs and policies to increase safe, everyday physical activity for Californians of all ages and abilities.  She worked to better integrate public health into community design and transportation efforts to improve options for active transportation and access to recreational facilities.  Lisa served on national and state advisory boards, planning committees and grant review committees for federal agencies, associations, and philanthropic foundations as well as various state departments and agencies interested in instituting health in all polices. More recently, Lisa has taken early retirement to care for her parents, Doris and Frank Cirill, longtime Franklin Boulevard property owners. 

Lisa holds a Bachelor of Arts degree in Speech and Communication Studies from San Francisco State University, a Masters of Science degree in Kinesiology and a Post Graduate Certificate in Gerontology from Sacramento State University.  She is a certified Physical Activity in Public Health Specialist, a professional certification of the American College of Sports Medicine and the National Physical Activity Society and is a Past President of the National Physical Activity Society.

Peggy was born and raised in Sacramento. Her family came here from Utah to help build rockets for Aerojet.
Peggy graduated from Sacramento City College where she studied Communications, Art and Historical Costuming.

For the past 30 years, Peggy has been in the local printing and graphic arts industry including owning her own business. Today, she is in charge of Sales and Marketing at Tayco Graphics. Tayco is a well established business that has been located on Franklin Boulevard for the past 35 years. Peggy is also the recent past president of the Sacramento Advertising Club, a division of the American Advertising Association.

When not working, Peggy enjoys sewing for the Sacramento Music Circus Costume Department, gardening, making jam and spending time with her five grandchildren.

Greta Vohlers started her professional transportation planning career with the Sacramento Regional Transit District (RT) in January of 2002. After nearly six years with RT, Greta br
oadened her transportation planning career with work for the city of West Sacramento. While with the city of West Sacramento, Greta’s responsibilities included overseeing transportation impact analysis for development projects, updating the Bicycle and Pedestrian Master Plan, seeking funding for and initiating Safe Routes to Schools programs and many, many other efforts ranging from approval of truck permits to the creation of a Transportation Management Plan for West Sacramento’s Civic Center area.

In 2012, Greta returned to her transit roots and home state as a Scheduler for the Central Ohio Transit authority (COTA). Her work at COTA provided more in-depth and detailed schedule and operational planning experience. Greta returned to RT in a permanent capacity nearly two years ago where she picked-up her past work in service planning and related data collection and system monitoring and expanded her role to include many fare related efforts and agreement execution. Greta majored in Transportation & Logistics and Marketing at the Ohio State University where she received a Bachelor of Science Degree in Business Administration. Greta graduated from California State University, Sacramento where she earned a  master’s degree in Urban Land Development in 2008. 

Greta’s professional mission is to improve access to resources and opportunities for all through efficient land use and transportation policies and programs. She hopes to continue to pursue these aspirations through her work with the Franklin Boulevard Business Association.

Association Sponsors Two National Night Out Events!

National Night Out, La Pantera Club, 3121 26th Avenue

This year, the Franklin Boulevard Business Association sponsored two National Night Out (NNO) events--one in the La Pantera parking lot at 3121 26th Avenue and one in Rainbow Park in 'The Avenues' at Martin Luther King Boulevard and 41st Avenue.

Once again, the NNO event in the La Pantera parking lot was quite successful with more than 100 people in attendance. Free burritos, paletas and water were given away to the first 100 people, as well as free public safety information. Other activities included live Mexican folkloric dance demonstration by Rincones de Mi Tierra, DJ music by La Pantera, face painting and balloon twisting, as well as a bouncy house. 

National Night Out, Rainbow Park, MLK and 41st Avenue
(Co-sponsored with the Martin Luther King (MLK) Neighborhood Association)

In Rainbow Park in 'The Avenues,' nearly 200 people came out to enjoy hamburgers and hotdogs, ice cream, a bouncy house, face painting, side walk and necklace bead art, and basketball. In addition, the MLK Neighborhood Association also donated 30 grocery bags of food to low-income families from the neighborhood. Sacramento County Code Enforcement, the local WIC program and Fruitridge Headstart all maintained information tables at the event, and the Sheriff's Department and Highway Patrol also stopped by. All and all, it was a very successful first National Night Out for the recently established MLK Neighborhood Association!

The Franklin Neighborhood Development Corporation, the Association's sister organization, co-sponsors 'Pop-up Park' event in 'The Avenues'

On June 12, the Franklin Neighborhood Development Corporation ('Corporation'), the Association's sister organization, co-sponsored a "Pop up" Park event in 'The Avenues' with Supervisor Patrick Kennedy, the Southgate Recreation and Park District, Caltrans, and ASLA, the California Sierra Chapter.

The fast and fun parklet idea at the 44th Avenue cul-de-sac was the kick off to a future beautification project and it included temporary plants, information booths, games and food. Stay tuned for more information about this project in the future.

Message from the Outgoing Executive Director

Summer Greetings:                                                     

It is with a heavy heart and sadness that I announced my resignation as the Executive Director of the Franklin Boulevard Business Association ('Association') and the Franklin Neighborhood Development Corporation ('Corporation') a few weeks ago.

My last day in the office is today, Friday, August 5. However, I will continue to support and assist the Board of Directors in their search for a new Executive Director including participating in the selection process, taking care of administrative functions on the weekends and responding to time sensitive emails until the new Executive Director is hired in mid-September.

Over the coming months, I will also continue to work remotely with Dr. Jesus Hernandez, the Association's consultant, to complete the Association’s forthcoming Strategic Plan later this fall; and consult to the Board of Directors and work with the City on behalf of the Association on the upcoming Franklin Boulevard Streetscape Project, as well as other Association projects on an as need basis with the new Executive Director and the Board of Directors.

Lastly, it has been a pleasure and honor to serve the Association and Corporation's Board of Directors and the full PBID and BIA membership. I'm excited by and proud of the very important work being undertaken in the business district and the direction the Board of Directors have taken both organizations. I look forward to our continued working relationship in the future. Thank you. 

Very Sincerely,