The Power of Data in the Casino Industry

Episode III * May 17, 2018

Explore the power of casino data and how it can enhance the customer experience at Episode III of the UNLV Gaming & Hospitality Education Series. The session will bring together experts in the field of casino data analysis, exploring the ways the tracking of customer activity and play can add to the bottom line of your casino operation.

Taking place May 17, 2018 at the Stan Fulton Building on the campus of UNLV, this informative seminar will feature 3 outstanding presentations:

The Caesars System: How to Use Data to Boost Your Visits & Loyalty

1 p.m. - 1:30 p.m.

David Norton

Chairman and Chief Marketing Officer, GALE Partners

David Norton spent eight years at Harrah's/Caesars Entertainment as chief marketing officer, helping to bolster the industry's leading loyalty program, Total Rewards, and several other marketing and operational capabilities. Norton just published a book, The High Roller Experience: How Caesars and Other World Class Companies Are Using Data To Create an Unforgettable Customer Experience. He'll discuss his time at Caesars and trends he sees in the gaming industry today. He currently works with great brands like BMW, David's Bridal and others.

Data Dump: How to Organize and Prioritize Analysis

1:30 p.m. - 2:30 p.m.

Any casino resort produces millions of bits of data on a daily basis. Processing the data isn't difficult with today's technology but interpreting it and prioritizing it can be. At this session, the leader of one of the industry's leading data analysis companies, will explain what's important to the everyday operations of a casino resort and what should be considered when looking at the long-term health of a property. He'll explain how data can be used to reduce expenses and boost revenues.

Ralph Thomas, Ph.D,

Chief Data Scientist, VizExplorer

Doing the Numbers: Data Analytics & Gaming

3 p.m. - 4:30 p.m.

MODERATOR: Brian Wyman, Principal, Innovation Analytics

Gaming has always been about numbers: theoreticals, drop, hold, house edge, share of wallet and more. But when you talk about interpreting data gathered from customers via loyalty programs, frequency of visits, games played, time played, likes/dislikes and much more, the industry lags behind. Gathering effective data is one of the most important things a casino can do. At this session, experts in data analytics will explain how the industry can improve its data analysis and add to a rich customer experience creating more spend, more customer satisfaction and loyalty.

SPEAKERS:

Marco Benvenuti, CTO, Duetto Research

Rob Jacks, Vice President Of Professional Services, Agilysys

Marilyn Janssen, Vice President, Marketing Operations, Caesars Entertainment

Ayman Taha, VP, Enterprise Technology Solutions & Innovation, MGM Resorts International

Episode III, May 17, 2018 1 p.m. Pacific, at the UNLV International Gaming Institute in the Stan Fulton Building. The session will be followed by a networking cocktail reception.

Networking Breaks sponsored by Agilysys * Closing Reception sponsored by Duetto