It's all about leverage, says
Ken Wilcox, former SVB CEO & Author,
The China Business Conundrum.
It's a lesson he learned in bringing SVB to China a decade ago and negotiating for the innovative bank's entrance with a Chinese joint venture.
Now, as his book's subtitle suggest, he's out to caution others to be prepared for risks, cultural differences and most of all:
Ensure that Win-Win Doesn't Mean Western Companies Lose Twice.
His book launch talk was hosted by
Silicon Global's Rebecca Fannin in NYC on Nov. 19, with support from Alumni Ventures and Brown Rudnick.
More event photos here.
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