The Worldly Marketer newsletter - July 2016 edition
From the Blog:
Fresh from the Experts: 4 Tasty Takeaways for Worldly Marketers
The best thing about hosting The Worldly Marketer Podcast is how much I'm learning from my expert guests. Each interview serves up lots of food for thought on international and global marketing issues. To give you a taste, here are four of my favourite takeaways so far. Great advice for anyone who is thinking of expanding their business internationally.
GlobalWebIndex: About one third of Internet users around the world say they follow their favourite brands on social media. The percentage varies from country to country, but
this recent Chart of the Day shows that the
top 10 countries for brand followers have something in common: they are all emerging markets.
WalktheChat:WeChat has become
the most popular social app in China, and every year, parent company Tencent publishes a major report on the behaviour of WeChat users... in Chinese. For those of us whose Chinese skills are lacking, here's a convenient English translation of theWeChat Impact Report 2016.
Ecommerce News Europe: How will
Brexit affect the European ecommerce industry? Among the
predictions in this article: the Netherlands are well positioned to replace the U.K. as a preferred gateway to Europe for American companies.
App Annie: For app developers looking to enter the Asian market,
Taiwan may be an good place to start,
according to this article. With a strong gaming community for its size, and a world-class mobile infrastructure, Taiwan also has a track record of being
foreign-app friendly. Those factors combined make it an easier market to crack than China.
Euromonitor International: What do India, Iran, Mexico, South Africa and Ukraine have in common?
According to Swarnava Adhikary, they are the top five emerging markets with the greatest digital potential in the coming 15 years. Read about their promise and their challenges here.
TechCrunch: Instagram recently hit a major milestone: 500 million monthly active users. That's double the number of users from two years ago. Of those users, 300 million are active on a daily basis. And it's all thanks to major growth in countries like Japan, Germany, France, and Indonesia. In fact, 80% of Instagram users now come from outside the U.S.Read more here.
This is just a small sample of the many current articles on international business and global marketing topics that you'll find in Verbaccino's Flipboard magazine. New articles are added throughout the week.
for July 2016
Below are just a few of the many special holidays and observances coming up around the world