While it’s not feasible that every medical environment has the resources to invest in a high-end look and feel reception area – physical environment will be a topic of future issues – it’s no longer acceptable to arrive at a medical appointment and find a sliding window (closed or open).
What’s the fix? While remodeling takes time and effort, you can upgrade the role of your receptionist immediately. Give him or her the title they deserve. Develop standards of performance that should mimic how job seekers are taught to arrive at an interview: smile, shake hands, introduce yourself, speak clearly, maintain eye contact…you get the idea.
From Walmart’s greeters to the Waldorf Astoria's welcoming staff, retail and hospitality giants know the significance of first impressions. The impressions created by those who see the patient before the clinical workup begins can be lasting.
Today or tomorrow, when you arrive at your office, go through the front door and see for yourself. Try hard to make your entry "as if" you were coming in for the first time. It’s high time that everybody in the business of serving customers asks the key question: How sweet is our greet?