“Most doctors would rather have cash,” explained a doctor friend of mine who owns a group practice. I think he’s right. And given the increasing value being given to a practice’s net income (EBITDA), every additional dollar that drops to the bottom line is worth far more than whatever travel can be earned with points. In this context, cash is definitely king and points are not worth the time or trouble.
Early clients using this program include Cincinnati Eye Institute and North Carolina Eye, Ear, Nose and Throat. Sinead Ingersol, Executive Director for NC EENT, explains that "having used a purchasing card for many years, our practice had essentially maxed out the benefits generated either points or cash rebates. However, this UPCG program generates higher cash rebates as a result of the combined power of the members consortium."
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