August 4, 2026

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Tee Up to Benefit the Next Generation of 

New York State Tourism Leaders!

Charlie Daley & Dave Thornton Scholarship Golf Tournament

Wednesday, September 16 | 10:00 AM - 4:30 PM | Indian Hills Golf Club

There's still time to sign up for a day full of fun on the course at the annual Charlie Daley and Dave Thornton Golf Tournament!


🏌️Tee Times: Staggered, 8 Minute intervals beginning at 10 AM to coordinate with your travel plans

⛳️ Registration: $125 per individual or $450 per foursome


All proceeds go directly to the Destinations of New York State Scholarship Fund, supporting the next generation of New York State hospitality, culinary and tourism students financially and through career-enhancing internships.

"What better way to be immersed in the beauty of a destination than by playing in it!"


- Heather Bagshaw, DONYS Scholarship Fund Golf Tournament Committee Co-Chair, Warren County

"I play golf for three reasons: the fresh air, the networking, and getting my 10,000+ steps in searching for lost drives! See you in the woods at this year's Charlie Daley / Dave Thornton Scholarship Golf Tournament — Register today!"


- Matt Mitchell, DONYS Scholarship Fund Golf Tournament Committee Co-Chair, Corporate Communications

In This Newsletter:

NYSTIA News:

- Register for the DONYS Scholarship Golf Tournament

- Book Your Room for Corning ASAP

- RFP: Host a NYSTIA Event in 27', 28', or 29

- 1:1 Networking Sessions

- Understanding Today's Canadian Travelers

- Take the AI Adoption Maturity Assessment

- Call for Nominations! NYSTIA Board of Directors


Advocacy:

- Advocacy Through Industry Storytelling "Open Floor" Session

- Advocacy Masterclass with Josiah Brown


Industry News:

- New Member Introduction

- Revisit the Revolution Traveling Exhibition

- You're Invited: HSMAI Annual Summer Bash


Events:

- How to Capture the Accessible Travel Market

- Global Virtual Business Development Co-Op

- ESTO 2026


Marketing Initiatives:

- Share Your Adventure on DiscoverUpstateNY

.com

- Online International Inbound Travel Professional Development Program

⏰ Book it or Lose It! Our Block at the Radisson Hotel Corning Is Almost Full

Our reduced room rate at the beautiful Radisson Hotel Corning for New York State Tourism Excellence Awards & Summit attendees expires on August 8, and there is no guarantee that we can extend our block.

Don't wait! Book Your Room and Register Now for the Summit

New Member Benefit: Affinity NYSTIA Member Health Plan

Effective immediately, NYSTIA member organizations have access to health insurance expertise and insights, along with the opportunity to research competitive cost quotes through Affinity Benefits! See the new member introduction for our colleague Chris Cordon in today's newsletter, and reach out to Chris for details and more information. Learn More

Call for Proposals: Showcase Your Destination: Host a NYSTIA Event in 2027, 2028 or 2029!

You're invited to submit proposals to host the New York State Tourism Conference and/or the New York State Tourism Excellence Summit! Hosting brings valuable attention from the state and country to your community, and also highlights visitor economy benefits to your local elected officials. Read the RFP and submit your proposal to bob@nystia.org by Friday, August 28

Grow Your Knowledge & Expand Your Network: Book Your Free 1:1 Networking Sessions!

Whether you're exploring branding, international marketing, artificial intelligence (AI), travel trade, or simply want to discover what or who's new in the industry, the 1:1 Networking Sessions are designed for you.


BONUS: Book two or more appointments to qualify for prize drawings! Slots are limited, so book your appointments before they fill up!

📊 Insights Driven by Data: Understanding Today's Canadian Travelers - Article by Colton Sears

Although 40% of travelers cited concerns about gas prices, research from Longwoods International and Miles Partnership found that rising costs were influencing how people traveled more than whether they traveled. Across the northern border, however, a different story is unfolding... Continue Reading

NYSTIA AI Initiative: Take the DMO/TPA/Tourism Business AI Adoption Maturity Assessment

The team at Rove have designed a survey to gain a better understanding of your destination's current level of AI maturity across key areas. This assessment takes just a few minutes to complete, and all responses will be kept strictly confidential. Take the Assessment

NYSTIA Board of Directors: Call for Nominations for 2026 Elections

The Nominating Committee is seeking individuals ready to put their enthusiasm, expertise and experience to work for the advancement New York's tourism industry! Continue Reading / Self-Nominate

⚖️ Advocacy Matters to You

Advocacy Through Industry Storytelling Session

August 10, 2026 at 10:00 AM

NYSTIA Advocacy Committee co-chairs, Josiah Brown, The New York Sherpa and President of Famous Destination Marketing, and Amanda Dana, Director of Tourism for Orange County, NY, invite you to the next quarterly Open Floor Advocacy Session! Hear how colleagues are protecting budgets, share what you’re facing, and talk openly about what’s working, and what’s not! Register Now

Advocacy Masterclass with the New York Sherpa

Special Program at the NYS Tourism Excellence Summit

Register Now for the Advocacy Masterclass with the New York Sherpa - Special Program at NYS Tourism Excellence Summit

Join Josiah Brown, the New York Sherpa and President of Famous Destination Marketing on Wednesday, September 16th at the 2026 New York State Tourism Excellence Summit for an immersive professional development program designed to help you become a more effective advocate for your organization. Learn More & Register

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📣 Be a Tourism Advocate! Sign up to the NYSTIA Advocacy Action Center to receive alerts in our future advocacy efforts.

Industry News:

New Member Introduction: Christopher Cordon at Affinity Benefits

Please welcome Chris Cordon, Benefits Advisor at Affinity Benefits, to the NYSTIA Community! Chris is a health insurance professional who has spent 17 years helping small businesses, and is very happy to have a membership with NYSTIA. Meet Chris

Revisit the Revolution Traveling Exhibition

Revisit the Revolution Traveling Exhibition brings New York's Revolutionary War history to your site with 21 objects from State Parks' historic collections, exhibition banners, and an interactive digital display Bookable through 2027. Learn More

NYSTIA Members are Invited to the HSMAI Annual Industry Summer Bash

Join the ultimate summer celebration as 15+ hospitality associations come together for an unforgettable evening in New York City. Cruise the New York Harbor, enjoy entertainment and an exciting silent auction, and network with your peers. Learn More & Register

Events & Webinars:

Advocacy Through Industry Storytelling August 10 Session


Online/Virtual | NYSTIA Advocacy Committee | August 10



Learn More

Global Virtual Business Development Co-Op

Online/Virtual | Alon Tourism Solutions | August 12

Learn More

ESTO 2026

In-Person | U.S. Travel Association | August 23-26

Learn More

Marketing Opportunities:

DiscoverUpstateNY.com: The Premier Travel Website for Upstate NY — Share Your Adventure!

Reach 40,000–70,000+ monthly visitors on DiscoverUpstateNY.com, the award-winning site promoting travel across all nine Upstate NY regions and ranking in Google's top ten for Upstate travel searches. Packages include site-wide banner ads, bonus content pages, Facebook promotion to 25,000+ followers, trip mapping, calendar listings, and Google analytics reporting. Ask about options today.

Online International Inbound Travel Professional Development Program

The self-paced Steps to Success Online Program helps destinations, suppliers, and staff build international tour operator relationships, develop trade-ready products, and grow inbound visitation. All for for newcomers and seasoned professionals alike!


NYSTIA members pay $195 ($295 non-member). Bulk purchase options available for DMOs. Enroll today

Job Postings

No new job postings have been listed this week, but you can always check the careers board on our website here.

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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