2025 NYS Tourism Excellence Summit

During this fun, fact-filled and free cruise, you'll measure water clarity, catch zooplankton, and investigate other water quality parameters — gaining hands-on insight into what it takes to keep Lake George clear and clean! Learn about the history of the Floating Classroom program, the importance of educating both residents and visitors about lake protection, and how this popular experience now reaches more than 2,000 participants each year.

Capacity is limited to 25 people. Registration link coming soon!

Immersion Experience sponsored by Brookfield Renewable and Terraform Power

🗞️ NYSTIA News

Volunteer to help promote New York State Destinations! Volunteers will receive a free parking pass and admission ticket for the day(s) you volunteer! Volunteer for a morning or an afternoon shift and enjoy the full day at the New York State Fair! Register today and choose your preferred day/shift.

Register Now

Call for Proposals! Share Best Practices/Case Studies in a Wednesday Webinar

The deadline to submit is July 31, 2025. Share a Proposal

Contact Brooke Wilson with any questions

• 🇨🇦 May & June "Oh, Canada" Travel Data Report Update: In this most recent update, you'll find a link to full Canadian sentiment report on travel trends and intentions, the start of the Canada Strong Pass, and more! Stay tuned for next week, when we hope to have more input from KeyData and AirDNA. Huge thank you to Sally Donovan and James Sauter at rove for providing this data! Access the Data Report

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

NYSTIA staff, friends and colleagues were on hand for the opening of Greene County's new Visitor Center on July 3, 2025. The full press release is linked below, but in particular I wanted to share the remarks of Patty Austin - they reflect both the heritage and the future of tourism in Greene County. - Bob Provost

About the Visitor Center

A bronze sculpture depicting Solomon Northup, the former Saratoga Springs resident, author of the best-selling memoir Twelve Years A Slave, and subject of the 2013 Academy Award-winning film, was unveiled during a ceremony at Saratoga Spa State Park...

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Experience Cortland, the official tourism promotion agency for Cortland County, is excited to announce the launch of its brand-new website, ExperienceCortland.com, along with an innovative Trip Planner Widget designed to help visitors craft their perfect getaway....

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Discover Schenectady announced its participation in the national “Skip the Stuff” campaign, a voluntary initiative aimed at reducing unnecessary single-use items in takeout and delivery orders while promoting sustainable practices among Schenectady...

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The NYSTIA October 2025 AARP Co-Op feature will appear in the AARP New England Region (CT, MA, ME, NH, RI and VT) to target 2025 fall and winter travel intenders. 

• Target AARP's age 50 to 59 "active & adventurous" audience
• Advertisers will receive matching space for advertorial content
• This issue will offer reader service lead generation

Learn More & Sign Up - Reserve space by EOD today, July 15, 2025

Materials due on Wednesday, July 23

NYSTIA 2025 Co-Op Digital Program: Increase Tourism by 'Sharing Your Adventure' starting at just $300!

80,000 – 200,000+ Monthly Visits*: DiscoverUpstateNY.com reaches thousands of potential travelers interested in visiting and engaging in your offering. 

Learn More & Sign Up

The Hudson River Valley Greenway has created a new position of Communications and Outreach Manager to develop and coordinate all organizational communications, outreach...

Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.