Spring2ACTion Weekly Update
February 19, 2020
In this Issue...
Social Media, Marketing and Storytelling Training * Nonprofit Toolkit * Training Resources * My Giving Story * On Board Match Program * Registration Deadline

Social Media, Marketing & Storytelling
March 10, 9-10:30am
Stories are one of, if not THE, most valuable marketing asset at your nonprofit’s disposal. Stories connect people to your cause, convert one-time donors to lifelong supporters, build trust and relationships and demonstrate your impact in the community. Stories are limitless and when presented correctly, they can be the most powerful tool in your marketing arsenal. Told without a strategy and purpose, they will eat up valuable time and resources with very little return.
In this training, three marketing experts will share best practices and practical advice on the use of content and storytelling to promote Spring2ACTion and engage donors throughout the year. You will learn:

  • How to tailor your story to different audiences and platforms
  • What types of stories work best on which platform
  • What information should be highlighted on each platform
  • How to recycle content on each platform and much, more
We all have a story to tell, learn how to really make it count!  
Miss any of our previous trainings? You can view the full presentations, PowerPoints and key takeaways by visiting our training resources page.

Don't forget to also check out the Nonprofit Training Kit, which provides you tools, templates, downloadable graphics, sample content and more!

"The Power of Spring2ACTion"
Canek Aguirre, Alexandria City Council Member

“There are so many good organizations doing great work in our City,” shares Canek. “Progress is made and problems are solved when a community comes together to support one another.”

As a member of the Alexandria City Council and long-time civic leader and healthcare advocate, Canek knows that there’s only so much government can do to support Alexandrians and it is important that Alexandria has a thriving nonprofit community. He knows it is critical to have nonprofits that address a range of issues – from social justice and education, to housing and health. Alexandria’s nonprofits tackle some of the toughest challenges and they are having a meaningful impact on peoples’ lives.

He also believes in the power and potential of Spring2ACTion. “We are a community that is fortunate to have so many individuals willing to give of their time and resources to help make Alexandria better,” he explains. “It’s amazing to see.” He has seen firsthand how donations – no matter how large or small – can help an organization flourish. “There are causes that start out small but by providing a platform to shine a light on their efforts, you can help foster the momentum that allows them to grow and go on to have greater impact.”

Stories are powerful. We encourage you to share your donors' stories.
Find more information here .

In Search of Diverse Board Members?

Dozens of local community members have applied to the On Board program with the desire to join Alexandria nonprofit boards! Applying to On Board (hosted by ACT for Alexandria, Volunteer Alexandria and Compass) is a great way to meet engaged individuals who want to give back to their local community. 
The deadline to submit an application is Friday, February 21 at 5pm.  To apply, visit:  https://www.surveymonkey.com/r/X8T7SZL
501(c)3 nonprofit organizations may apply if they have a Board of Directors, Directors & Officers Insurance, a minimum annual budget of $250,000, and a mission that benefits the Alexandria community. Organizations are not accepted that promote a specific religion, religious or political beliefs.  The cost per board member placement is $250 and includes participation in the Sorkin Summit on May 14, a ½ day board training workshop.

Questions? Contact Nalini Rogers at  nrogers@compassdc.org
10 Days Left to Register Your Organization!

February 29 is the deadline to be included in print materials for Spring2ACTion.
Thank you Spring2ACTion Sponsors!
Eshom 'n Wilhelm Family Fund
Interested in Spring2ACTion sponsorships?
Contact Tricia Ritchie at tricia.ritchie@actforalexandria.org.
Questions about Spring2ACTion? Contact Brandi Yee at brandi.yee@actforalexandria.org