More than a game:
Burgess's new spot about Financial Advocacy at New England Cancer Specialists debuts on the AFC Championship game
Imagine being diagnosed with cancer five days after losing your job. That's the one-two punch that Chris St. John of South Portland took last winter.

But once Chris and his wife, Janice, chose to get treatment at New England Cancer Specialists, things slowly but surely improved. Our commercial above tells the story:

Chris's doctor at NECS, John Winters MD, and his team sent the cancer into remission.  And Torie Lavoie, the St. Johns' Financial Advocate at NECS, helped them keep their finances under control. She found grants to help with monthly insurance and loan payments, handled all the paperwork and phone calls, and helped ease their minds.

Many cancer patients experience financial distress owing to their inability to keep working just as medical bills for treatment come due. That's why NECS offers free access to a team of trained Financial Advocates.

Part of our media buy for the spot was the AFC Championship game, which proved to be an engaging vehicle to say the least. (We're not saying the spot helped secure the Patriots' victory, but...)

Watch for another NECS TV commercial on the Super Bowl, too.
Being GAUD is a BIG JOB! And they've got the numbers to prove it.
Let's face it, most people take clean drinking water  for granted. But in fact, the Greater Augusta Utility District (GAUD), invests a lot of time and capital into delivering clean water--and properly handling stormwater and wastewater. And they need to make sure ratepayers have these costs in mind when their monthly bills arrive.
One of the most targeted ways to convey the magnitude of District's infrastructure, and the work it takes to maintain it, is through monthly bill inserts. Our latest series highlights the surprising numbers behind GAUD's work.
Right in Our Own Back (Cove Financial) Yard
Sometimes our clients have headquarters far from us, hours to the north, or even in other states. And sometimes they're right in our own back yard.
 
That's the case with Back Cove Financial, whose office is across Route One from ours, in Falmouth. Over the past few months, we've helped them with print advertising, collateral materials, and now, the launch of  BackCoveFinancial.com.
Back Cove Financial is a team of financial advisors who are adept at everything from retirement planning, to college savings, to portfolio management. But what truly sets them apart is the tone and feeling of the office. It's how they greet you when you walk through the door, how they work, how they listen.
 
Take a look at their website. Better yet, if you're looking for a financial advisor, stop by their office-and say we sent you!
Burgess Advertising & Marketing has been helping businesses and other organizations in northern New England grow for over 30 years. We strive to capture the essence of each client's brand and promote it across the entire marketing spectrum -- digital and otherwise -- to give your brand its best shot at positive ROI.
Dear Clients & Friends,

First, I want to alert all you ladies that it's now or never for the 12 th annual Tri for a Cure this summer: the deadline to enter the drawing for registration is next Thursday, January 31 st. Those lucky enough to be picked will join 1,299 other women to swim, bike and run to support the fight against cancer on July 14 in South Portland. Learn more and sign up today at  TriForACure.org.

Second, I encourage all of you to check out some tips on staying safe during this season of ice and snow from our friends at MEMIC, the experts on safety. Here are a few to start with:
  • Park away from the ice, or where it's already been sanded or salted.
  • Use the handrails on steps--even if they don't look icy.
  • Take baby steps and go slowly! 
Finally, we'd love to get together and talk about your goals for 2019, and how Burgess can help you reach them. It all begins with the right strategy--something we have more than 30 years of experience helping Maine companies and other organizations achieve...not to mention expertise in all the key disciplines needed to make plans become reality! 

Have a fun and safe winter!
Our Gold Golden Arrow
We at Burgess were pleased to receive a Gold award for best "Bylined Article" at the Maine Public Relations Council's annual Golden Arrows award ceremony on December 13 th at Rising Tide Brewing in downtown Portland.
 
The article was a "Maine Voices" column in the Portland Press Herald that we wrote for our client, Maine Connections Academy . It was one of few "Golds" among the 20 Golden Arrows awarded, including Silvers and Honorable Mentions, to (in the words of MPRC)"...recognize the best work of communications, public relations and marketing professionals" here in Maine. Entries were judged by industry experts from the Alaska Chapter of the Public Relations Society of America.
John Spritz, Burgess Account Manager, accepts the hardware.
Uniquely Rodel
There is only one Kevin Rodel in Maine (don't bother checking, we already did). He is a fine woodworker of such uncompromising quality that we are comfortable saying that every object he produces is uniquely Rodel, as we say  right on the home page of his new website,  KevinRodel.com . It's a website where, as much as possible, we step aside and let Kevin's extraordinary pieces speak for themselves. The Chinese Writing Desk. The Tile Inset Table. The Maori Sideboard. The Shoji Bed. The Mackintosh Lightbox. And the dozens and dozens (and dozens) of other superb works Kevin has crafted for discriminating owners.
Kevin has been designing and building fine custom furniture for more than 30 years. He co-authored the highly regarded book Arts & Crafts Furniture: from Classic to Contemporary and he now works out of a shop in historic Cabot Mills, Ft. Andross in Brunswick.
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