MadREP Report | August 13, 2020
It was late February and we were thrilled our two annual publications were drafted and in layout. Plenty of time for a few rounds of edits before printing in time to have them in your hands at the 7th Annual Economic Development & Diversity Summit in early May... Then, in a matter of days, the state of the Madison Region underwent a dramatic change and continued to evolve rapidly. Moving forward with two documents that represent a snapshot in time seemed impossible.

After pausing for several weeks to focus on initiatives related to COVID-19 and the economic crisis that befell our Region and the world, we felt ready to regroup and tell our story, a combination of the Region before COVID-19 and the Region responding to COVID-19. The stories from before the virus and shutdown are still important because they are the foundation on which we are able to begin rebuilding. Our Region's response to COVID-19 revealed more stories of innovation and resiliency from institutions like UW-Madison, Promega, Exact Sciences and Sector67 who are facing the challenge of the virus head on with their research activities and production of PPE and tests.

Please take some time this week to peruse MadREP's annual report and our Madison Region Economic Climate update, published in partnership with Livability Media. We hope the stories reinforce your pride as Wisconsinites and residents of the Madison Region, just as they did for us.

We, along with our partners at the Urban League of Greater Madison, look forward to gathering with you, virtually, at Madison Region Economic Development & Diversity Summit on October 22-23, 2020.

The August observation of our statewide COVID-19 Business Impact Survey is still open. If you have not participated in previous months, please start the process today! For the latest reopening and recovery resources, be sure to check the MadREP website often.
Data Spotlight: Jefferson County Continues to Lead Madison Region Census Challenge
For every person not counted, your county stands to lose $18,000 per decade ($1,800 per year) in government funding. Fill out your Census forms!
Sector Highlight: Biosciences
The Madison Region’s location quotient for pharmaceutical and medicine manufacturing is 2.62. This LQ value reflects that the Region has a notable specialization in this industry. While many LQs in Figure 1.5 are suppressed, the Madison Region is among the highest of those reported. The Region’s LQ and employment
levels are also larger than those of many metro areas with populations of one million or more.

Comprehensive Network Helps Entrepreneurs Start In Wisconsin in Madison Region
The Madison Region Economic Partnership (MadREP), in partnership with state and regional partners, announces a new online directory of entrepreneurial resources. 
Madison, WI – While the Madison Region continues to receive awards and accolades as a great place to start and grow a business, the volume of resources can be overwhelming. Hundreds of organizations provide services to both emerging and existing small businesses locally and across the state. However, an entrepreneur can spend a great deal of valuable time trying to find the right service at the right time.

The solution? Start In Wisconsin, a comprehensive online directory of resources and a calendar of entrepreneur-focused events. The Madison Region Economic Partnership (MadREP), StartingBlock Madison, and UW–Madison’s Innovate Network led the development and implementation of Start In Wisconsin for the Madison region.

The directory helps entrepreneurs find the vetted local, regional and state resources that best suit their needs. Resources are searchable by ZIP code, type of business assistance and many other categories. It can be found by choosing the Madison Region at or on the Start In Madison Region website at\Madison-Region.

“This resource is simple, convenient and up to date, fostering important connections across the entrepreneurial ecosystem of our Region,” said MadREP President Paul Jadin. “Start In Madison Region will support our already attractive innovation and entrepreneurship environment.” Business Facilities Magazine recently ranked Madison #3 on their list of Best Business Climate in Mid-Sized Cities.

MadREP in the News
New Survey Results Show Fragile Economic Recovery Taking ...

Businesses in Wisconsin reported improvement on a series of key metrics, according to new survey results the University of Wisconsin-Oshkosh released Tuesday. But those that compiled the survey said the results also show the fragility of the...

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Statewide, businesses are cautious in business, personal ...

Businesses responding to the July COVID-19 Wisconsin Business Impact survey expressed extreme caution in business and personal travel plans. The Madison Region Economic Partnership, Wisconsin Economic Development Corp., the state's eight other...

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Four Things You Need to Know This Week
6 Reasons to Leave the Big City - And Where to Live Instead

Want more ideas for solid economies with plenty of job opportunities? Take a look at this list of the most diversified economies in the United States. Madison, WI tops the list...

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State officials stop in Beloit to push WEDC initiative...

BELOIT - Beloit leaders were joined by Wisconsin Economic Development Corporation (WEDC) staff on Wednesday as part of an effort to support best practice safety measures to prevent the spread of COVID-19 while still serving the community.

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Madison Region Economic Climate Update

The Madison Region is serving up the works. Not only is it a national powerhouse for the food and beverage industry (Frito-Lay and Hormel are just two major food producers in the area), but it is home to a world-renowned research university, the...

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Wisconsin Farm Support Program reopens for applications...

The Wisconsin Farm Support Program has reopened for applications, and will be accepting new applications through Aug. 24, 2020.

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Reopening & Recovery Resources
WEDC Reopening Guidelines

The future will require the gradual adoption of new business practices that reflect the evolving reality of the COVID-19...

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Return to Work

Businesses must show they are prepared to keep employees, customers and other guests safe.

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Greater Madison Chamber Slido

Join the Conversation! Please ask questions related to COVID-19 and business here.

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MadREP Partner Spotlight
Support from partners like these make our work possible. Want to get involved? Email