Nissin Cup Noodles
has teamed with FOODBEAST, a social media food blog targeted at young people, to develop and install FOODBEAST #Dream Machines that allow consumers to win a free prize by posting a photo on Instagram.
The machines accept Instagram posts as currency and distribute free prizes in real time after fans post with a specific hashtag on their public feed. Users win free prizes that automatically vend within moments of posting, including Cup Noodles, video games, gift vouchers, Cup Noodles merchandise and more.
The user presses a large button on the machine to get a unique hashtag. They then post a photo with the machine on their Instagram page using the special hashtag, and tag @foodbeast and @originalcupnoodles. The machine then displays instructions to allow them to win a free prize.