Texas turns orange!

Hi y'all!

Texas has been buzzing with Dutch activity lately, and we are excited to share a few highlights with you. From innovation conversations at SXSW in Austin and life sciences events in Houston, to flood resilience exchanges, growing momentum around Dutch sports innovation, and opportunities in clean hydrogen, the Dutch-Texas connection continues to gain ground.

We are also proud to share the launch of our new Hydrogen Market Scan, Building the Transatlantic Clean Hydrogen Corridor: The Texas-Louisiana Gulf Coast and the Netherlands. The report explores how the Netherlands and the Gulf Coast can work together to accelerate clean hydrogen development and strengthen transatlantic energy cooperation.

Looking ahead, all eyes are slowly turning to the FIFA World Cup 2026™, with Texas playing a major role and the Netherlands set to take the field in both Dallas and Houston.

We look forward to seeing many of you this summer, on and off the field!

Happy reading and warm regards,

Bee Kothuis, Chief Representative

Stef van de Vijver, Economic Officer

Anne Sophie Pijnacker, Deputy Representative

New Hydrogen Market Report

We are proud to launch our new hydrogen market report, Building the Transatlantic Clean Hydrogen Corridor: The Texas-Louisiana Gulf Coast and the Netherlands. The report highlights opportunities for collaboration between the Netherlands and the US Gulf Coast in clean hydrogen, with a focus on infrastructure, industry, policy, and transatlantic market development.

Download the report

News from the NBSO Office

South by Southwest 2026 in Austin

At South by Southwest (SXSW) 2026 in Austin, Dutch companies connected with the Texas innovation ecosystem, strengthened partnerships, and explored opportunities across sectors such as tech, sports, and AI.

Inside Houston’s Growing Life Sciences Hub: Key Takeaways

Several key events in Houston’s growing life sciences ecosystem offered valuable insights into the city’s expanding innovation landscape and created new opportunities to strengthen NL-TX connections.

Dutch-Texas Collaboration on Flood Resilience in Action

The Dutch Flood Resilience delegation visited Texas for two events in Houston and San Antonio, bringing together partners for hands-on knowledge exchange and collaboration on flood resilience.

Learn more

Dutch sports innovation gaining ground in Texas

Dutch sports innovation is gaining visibility in Texas through the STIB US III mission, strategic sports events, and engagement with leading organizations ahead of the FIFA World Cup 2026.

Learn more

Texas Delegation Visits the Netherlands to Strengthen Economic Ties

A high-level Texas delegation visited the Netherlands to strengthen economic ties through engagements focused on flood resilience, energy, semiconductors, and innovation.

Learn more

Upcoming Events in Texas

FIFA World Cup 2026™

June 11 - July 19, 2026

Texas will play a major role during the FIFA World Cup 2026™, with the Netherlands set to play in Dallas on June 14 and in Houston on June 20, creating opportunities around sports innovation, fan engagement, and international business connections.

All World Cup news

Houston Energy & Climate Week

September 14 - 18, 2026

Houston is where the future of energy is being imagined, tested, and scaled. It’s a city that isn’t just talking about energy transition; it’s building it! Discover what sets Houston apart and why it offers startups something no other city can.

Learn more

World of Health Care, Rotterdam

September 23, 2026

Bringing together thought leaders, innovators, and professionals from around the world for a day of inspiring keynote talks, panel discussions, and networking opportunities,

The Dutch in Texas

NTC De Eekhoorn

NTC De Eekhoorn provides Dutch language and culture education in Texas, helping Dutch-speaking children abroad stay connected to the Dutch education system and culture.

MatchWornShirts

MatchWornShirts is a Dutch sports memorabilia and fan engagement platform that connects fans with authentic game worn and signed jerseys through official partnerships with leading sports clubs and organizations worldwide.

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