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Dear TIAC Members,
Fall is already off to a busy and exciting start at TIAC. Our team have been hard at work connecting with members, partners, and government leaders to keep tourism front and centre in Canada’s economic and community conversations.
Last month’s One Hill of a Party was a tremendous success, a true celebration of the people and businesses driving our visitor economy forward. The evening brought together Parliamentarians and industry leaders to highlight tourism’s vital role in every region of the country.
During the event, we launched Local Impact, TIAC’s new interactive advocacy tool that highlights how tourism supports jobs and businesses in every riding across Canada. It’s a powerful way to demonstrate a simple truth: tourism matters everywhere.
As we head into October and November, all eyes are on Tourism Congress. Our flagship event promises an engaging program filled with thought-provoking sessions, hands-on workshops, and plenty of opportunities to connect and collaborate. I encourage you to join us as we discuss the challenges and opportunities shaping the future of Canada’s tourism industry.
It’s been a privilege to serve as TIAC’s Interim CEO during this time of transition and renewal. The passion, dedication, and creativity I’ve witnessed across this sector are truly inspiring. As I pass the torch to Sébastien Benedict, I know TIAC is in excellent hands to continue advancing our shared vision for a strong, sustainable, and competitive tourism industry.
Claude Paul Boivin
Interim President and CEO
Tourism Industry Association of Canada
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Northern Canada Territorial Tourism Roundtable
November 7, 2025
The Mackenzie Hotel - Inuvik, NT
Roundtable program now live!
If you’re attending the 2025 NWT Tourism Conference and AGM on November 4–6, why not wrap up your trip with the opportunity to further engage with peers and have your voice heard.
We invite you to join us in Inuvik on November 7 from 8 a.m. to 12:30 p.m! This in-person meeting will offer an opportunity for deeper engagement and regional collaboration.
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Tourism Congress 2025
November 18-20, 2025
Hilton Lac-Leamy - Gatineau, QC
Keynote speaker announced!
Tourism Builds Canada – join us at the 2025 Tourism Congress as leaders of the industry share their insights on the impact and future of tourism.
Recently announced keynote speaker, Mark Brand, takes the stage to invite attendees to reflect on the legacy they’re creating—not only through their services, but through the way tourism connects people across regions, cultures, and borders. Explore the program to discover all the sessions touching down at this year’s Tourism Congress.
Open to TIAC members and non-members, Tourism Congress provides curated educational sessions, workshops and panels from industry-leading experts.
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Congress and the Hill Reception
November 18, 2025
National Gallery of Canada – Ottawa, ON
Delegates attending the 2025 Tourism Congress and Hill Days are coming together to network with industry peers and engage directly with Members of Parliament and other elected officials in a relaxed evening setting.
Are you attending the 2025 Tourism Congress?
This reception is included in the Full Congress, Core Congress and Day 1 Pass registrations. Transportation to and from the Hilton Lac Leamy has been generously provided for Tourism Congress attendees by Ripley’s Aquarium of Canada.
Tickets will also be available for purchase for non-delegates and non-members who wish to attend.
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Canadian Tourism Awards
November 20, 2025
Hilton Lac Leamy – Gatineau, QC
Finalists have been announced!
Thank you to everyone who nominated for the 2025 Canadian Tourism Awards! Finalists have been announced for all categories.
Recently shared is this year’s Lifetime Achievement Award recipient, the late Roger Jamieson. Roger devoted his professional life to advancing tourism in Newfoundland and Labrador, including the development of the Kilmory Resort, serving as president and past-president of Hospitality Newfoundland and Labrador, chairing the Atlantic Canada Tourism Partnership, and so much more.
Hear more of Roger’s story and discover the amazing work being done by all the nominees at this year’s Canadian Tourism Awards. Limited seats available – get your ticket before they’re gone!
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READI™ Workshops at the 2025 Tourism Congress
November 18, 2025
| | | Travel Trade 101: The Different Segments of Travel Trade and Why It Is Important to Your Business
Instructed by Alternative Sales Strategy and ARF-Québec
Travel trade is a broad term that covers many unique ways to grow your business, though it is sometimes hard to determine what segment of travel trade works best for your business's needs. This interactive workshop explores the full spectrum of travel trade, pricing models, and market opportunities, helping participants identify the right segments for their business or destination to maximize reach, budget, and ROI. This workshop will be available in English and French. | Funding and Investment Readiness (F.I.R.) Program: Pitch and Land Your Seed and Growth Capital
Instructed by Firecircle
Firecircle’s Funding and Investment Readiness (F.I.R.) Program is meticulously crafted to guide urban, rural, remote, Indigenous and new Canadian tourism operators through the intricate landscape of accessing capital, including grant funding, debt equity (loans), and private investment. The unique design of the program addresses the specific challenges faced by small and medium-sized entrepreneurs who may have limited financial knowledge or experience with seeking investment and/or debt financing. | | | | TourismCan: Building a Stronger Canada Through Sustainable Tourism
Instructed by GreenStep
This workshop will explore how sustainable and regenerative tourism practices are vital for strengthening Canada's economy, protecting its natural and cultural heritage, and building resilient communities. | Whet Your Appetite: Unlock Your Destination’s Taste of Place to Grow Culinary Tourism
Instructed by the Culinary Tourism Alliance
This idea-packed workshop is designed for tourism professionals who want to position their destination around one of today’s top travel motivators: food. Discover how to uncover and map your destination’s food and farm assets, turn local flavours into memorable visitor experiences, and more! | | | |
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Don't forget!
For 2025 only, the annual READI™ Stamp Usage & National Directory Listing Fee ($100) is waived for anyone who successfully completes an assessment form. TIAC Members can get their first year of designation FREE for successful applications completed before the end of 2025.
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Why Join TIAC?
As a TIAC member, you influence policy, access exclusive events and insights, connect with industry leaders, and gain recognition for your commitment to excellence. Your membership isn’t just a card—it’s a seat at the table where Canada’s tourism future is shaped.
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Welcome to our new and returning TIAC members!
Your support powers Canada’s tourism momentum — building connections, shaping policy, and driving growth nationwide. We’re glad you’re with us!
| | We’re grateful to the 51 organizations that renewed their memberships in September—together, we keep tourism moving. | | |
Members! Are you maximizing your TIAC membership?
Access on-demand recordings of past webinars
Catch up on expert insights you missed—available any time in the member portal.
Step into the Spotlight with a Member Feature Story
Share your story, inspire others, and showcase the impact you’re making in our vibrant community.
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TIAC Advantage Program
This collection of discounts and offerings is exclusively curated for TIAC members, designed to help you connect, save, and succeed. If you’re a TIAC member, you can access these benefits. The TIAC Advantage Program gives you more than just a seat at the table – it gives you the advantage.
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Help Shape the Future of Canada’s Tourism Workforce
Labour challenges continue to be a top concern for tourism businesses across the country. Share your perspective in the 2025 National Workforce Insights Survey, open from October 13 to 24.
This important survey explores the realities of vacancies, operational costs, and external factors impacting tourism businesses. Your input will help shape the tools, resources, and policies that support a strong, skilled workforce and more resilient businesses.
The survey takes about 15–20 minutes to complete, and all responses are confidential and anonymized.
| | The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio. | | | | |
