September 19, 2023

Subscribe to this Newsletter

Thank you for making the 2023 NYSTIA Annual Meeting a Success!

New Officers, Board Members Elected

A big thank you to the 200+ New York State’s tourism industry professionals who gathered together on September 13-15 at the Hyatt Regency Rochester to make the Annual Meeting of the New York State Tourism Industry Association (NYSTIA) so successful! Programming featured a keynote from Christopher Thompson, President & CEO of Brand USA, multiple workshops and panel discussions on destination management, marketing and stewardship, and reports from NYSTIA committees, advisory boards and task force groups on sustainable tourism practices, DEIA (diversity, equity, inclusion & accessibility), workforce development, and advocacy, and an I LOVE New York presentation on international marketing programs for 2024.

Corey Fram, Director of Tourism at the 1000 Islands International Tourism Council, was elected Board Chair. He succeeds Kelly Curtin, Executive Vice President of New York City Tourism + Conventions, who will now serve on the Executive Committee as Immediate Past Chair. Joining Fram on the Executive Committee are Greg LaDuca (Visit Rochester); Vice Chair-elect; Stephanie Johnson (LEGOLAND NY), Treasurer; Cassandra Harrington (This Is Cooperstown), Secretary; Hillarie Logan-Dechene (The Wild Center), Vice Chair - Advocacy; and John Percy (Destination Niagara USA), Vice Chair - at Large.

Newly elected to a three-year term on the NYSTIA Board of Directors were Hilary Fenner, Executive Director of the Skaneateles Chamber of Commerce, and Olga Luz Tirado, President of O Communications & Solutions, Inc. in Beacon, NY. Re-elected to a second term on the board were Beth Duane (Corning Museum of Glass), Sarah Foster Calero (Oneida County Tourism), Greg LaDuca (Visit Rochester), Hillarie Logan-Dechene (The Wild Center) and Eric Szucs (Wyoming County Chamber of Commerce & Tourism.

Continue Reading

View as Webpage

In This Newsletter:

NYSTIA Annual Meeting:

  • New Officers, Board Members Elected


  • 2024 Tourism Champions: Exciting Plans Ahead!
  • Dates & locations for 2024 NYSTIA Events

Member News:

  • Governor Hochul Celebrates Historic Tourism Milestone
  • Bavarian Extravaganzas Return to Lake GeorgeDuring Oktoberfest Season
  • New Trail Connection Complete at Seneca Lake State Park
  • Schenectady's Ale Trail Becomes Schenectady Sips Craft Beverage Trail

Webinars & Events:

  • Business Operations Summit, October 9th

Featured Co-Ops:

  • ITS2023: NYS Marketplace Co-Op Exhibitor Package Available
  • ROVA: The Magazine for Epic Road Trips

Job Postings:

  • Associate Consultant for Public Relations & Marketing, Break the Ice Media
  • Community & Marketing Manager, Break the Ice Media

2024 Tourism Champions:

Look What We're Planning for 2024!

The commitment of 30+ destinations to our programming and consumer travel shows schedule had a profound impact in 2023: 

  1. We're attracting more attention and providing a better, more interactive experience for consumers with our new booth presentation,
  2. More domestic and international shows have been added to our schedule,
  3. We added member events to our schedule, bringing the Tourism Champions exhibit booth to festivals and attractions in August with plans for more in October,
  4. Our Tourism Champions digital visitors site will go live in the 4th quarter - If you haven't completed your Champions portal page on our new digital visitor site - contact Nate Gresock ( now! 

We could add more details in recapping progress in 2023, but we want to share the exciting news about what we're planning for 2024: The planned utilization of the Market NY grant and sponsor support enables us to take the program to a new level! Learn more

Save the Date!

Mark Your Calendars for these NYSTIA events in 2024:

2024 New York State Tourism Conference: April 17 - 19 | Niagara Falls, NY | Doubletree by Hilton

2024 Annual Meeting & 2024 NYS Tourism Excellence Awards: Sept. 11-13 | Saratoga Springs, NY | Holiday Inn Saratoga Springs

Member News

All News

Record Spending: Governor Hochul Celebrates Historic Tourism Milestone

Governor Kathy Hochul has announced that New York State welcomed a record 291.5 million visitors in 2022, the largest number of visitors in New York State’s history, generating more than $78.6 billion in direct spending and $123 billion in total economic impact. These figures represent staggering increases over 2021 and surpass the previous records set in 2019, prior to the COVID-19 pandemic, following the Governor’s historic investments in tourism, economic development, public safety, transportation, and other key sectors.

Continue Reading

Bavarian Extravaganzas Return to Lake George During Oktoberfest Season

Adirondack Brewery announces the return of not just one, but two thrilling Oktoberfest celebrations this fall. These annual festivals take place against the backdrop of picturesque fall foliage reflecting on the clear water of Lake George. 

Continue Reading

New Trail Connection Complete at Seneca Lake State Park

The New York State Office of Parks, Recreation and Historic Preservation, the Department of Transportation, and the City of Geneva have teamed up to create a long-sought extension of the Lakefront Trail in Seneca Lake State Park. The new 2,130-foot-long, 27-foot-wide paved trail connects the City of Geneva’s trail system to the Cayuga-Seneca Canal Trail.

Continue Reading

Schenectady's Ale Trail Becomes Schenectady Sips Craft Beverage Trail

Discover Schenectady is re-branding its popular Schenectady Ale Trail to include the county’s distilleries and meadery. The trail will now be known as Schenectady Sips – Craft Beverage Trail. The trail features six breweries including Back Barn Brewing Co., Druthers Brewing Co., Frog Alley Brewing Co., Great Flats Brewing, Seven Points Brewery and Wolf Hollow Brewing Co. New to the trail are the Schenectady Distilling Co., Murray’s Fools Distilling Co. and Helderberg Meadworks. 

Continue Reading

Upcoming Events

All Events

Business Operations Summit

October 9 - 11

Event | Destinations International | Learn more

Featured Co-Ops:

All Co-Ops

ITS2023: NYS Marketplace Co-Op Exhibitor Package Available

With opportunities to participate in the NYS Marketplace or NYSTIA pavilion as an exhibitor (or bundle both for $500 savings!), you can present your NYS destination or tourism business to key international and domestic inbound travel trade buyers, and take part in this 3-day show with 2 focused trade days and 1 combined consumer and trade day.

Learn more

ROVA: The Magazine for Epic Road Trips

New York State has an award-winning state park system with 250 State Parks and historic sites representing $21.1 billion in economic activity for all types of outdoor recreation! Join the 3rd Annual December '23/January '24 'I Love NY - Branded 'Parks + Historic Sites' section - the closing date is October 13th!

Bonus Content Opportunity: Each participant can receive inclusion on a sponsored page in the park's section with a paragraph on a Park or Historic Site in your destination!

Learn More

Job Postings

All Jobs

Community & Marketing Manager, Break the Ice Media

As Community & Marketing Manager you will manage our collective brand voice and image, create strategies that align with overall company goals and growth targets, and oversee a marketing program promoting our offerings in thought leadership, industry education and strategic growth services.

Learn more

Associate Consultant for Public Relations & Marketing, Break the Ice Media

As an Associate Consultant at Break the Ice Media you will be a primary support for client work, including developing and writing content, implementing strategies, and executing client project plans. No two days are alike when you work across a variety of areas of responsibility including public relations, email marketing, social media, digital marketing, websites, planning and account management.

Learn more

Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study

FRP to Host a NYSTIA Event | Submit a Workshop Proposal

NYITS Exhibitor Package Available | 2023 Travel Show Schedule


Advancing economic responsible growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit:

Ask a QuestionShare Your News

Facebook  Instagram  LinkedIn  Twitter