The commitment of 30+ destinations to our programming and consumer travel shows schedule had a profound impact in 2023: 

1. We're attracting more attention and providing a better, more interactive experience for consumers with our new booth presentation,
2. More domestic and international shows have been added to our schedule,
3. We added member events to our schedule, bringing the Tourism Champions exhibit booth to festivals and attractions in August with plans for more in October,
4. Our Tourism Champions digital visitors site will go live in the 4th quarter - If you haven't completed your Champions portal page on our new digital visitor site - contact Nate Gresock ([email protected]) now! 

We could add more details in recapping progress in 2023, but we want to share the exciting news about what we're planning for 2024: The planned utilization of the Market NY grant and sponsor support enables us to take the program to a new level! Learn more

Governor Kathy Hochul has announced that New York State welcomed a record 291.5 million visitors in 2022, the largest number of visitors in New York State’s history, generating more than $78.6 billion in direct spending and $123 billion in total economic impact. These figures represent staggering increases over 2021 and surpass the previous records set in 2019, prior to the COVID-19 pandemic, following the Governor’s historic investments in tourism, economic development, public safety, transportation, and other key sectors.



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Adirondack Brewery announces the return of not just one, but two thrilling Oktoberfest celebrations this fall. These annual festivals take place against the backdrop of picturesque fall foliage reflecting on the clear water of Lake George. 

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The New York State Office of Parks, Recreation and Historic Preservation, the Department of Transportation, and the City of Geneva have teamed up to create a long-sought extension of the Lakefront Trail in Seneca Lake State Park. The new 2,130-foot-long, 27-foot-wide paved trail connects the City of Geneva’s trail system to the Cayuga-Seneca Canal Trail.

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Discover Schenectady is re-branding its popular Schenectady Ale Trail to include the county’s distilleries and meadery. The trail will now be known as Schenectady Sips – Craft Beverage Trail. The trail features six breweries including Back Barn Brewing Co., Druthers Brewing Co., Frog Alley Brewing Co., Great Flats Brewing, Seven Points Brewery and Wolf Hollow Brewing Co. New to the trail are the Schenectady Distilling Co., Murray’s Fools Distilling Co. and Helderberg Meadworks. 

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With opportunities to participate in the NYS Marketplace or NYSTIA pavilion as an exhibitor (or bundle both for $500 savings!), you can present your NYS destination or tourism business to key international and domestic inbound travel trade buyers, and take part in this 3-day show with 2 focused trade days and 1 combined consumer and trade day.

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New York State has an award-winning state park system with 250 State Parks and historic sites representing $21.1 billion in economic activity for all types of outdoor recreation! Join the 3rd Annual December '23/January '24 'I Love NY - Branded 'Parks + Historic Sites' section - the closing date is October 13th!

Bonus Content Opportunity: Each participant can receive inclusion on a sponsored page in the park's section with a paragraph on a Park or Historic Site in your destination!

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As Community & Marketing Manager you will manage our collective brand voice and image, create strategies that align with overall company goals and growth targets, and oversee a marketing program promoting our offerings in thought leadership, industry education and strategic growth services.

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As an Associate Consultant at Break the Ice Media you will be a primary support for client work, including developing and writing content, implementing strategies, and executing client project plans. No two days are alike when you work across a variety of areas of responsibility including public relations, email marketing, social media, digital marketing, websites, planning and account management.

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Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study

FRP to Host a NYSTIA Event | Submit a Workshop Proposal

NYITS Exhibitor Package Available | 2023 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing economic responsible growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.